Manager, Multicultural Analytics
GroupM
ABOUT THE AGENCY:
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
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THE ROLE
Here at GroupM, the Multicultural Marketing Analytics team is a specialty group that integrates data + culture + marketing strategy. We’re looking for a dynamic data-driven Manager to join a bi-coastal group of energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments (Hispanic, African-American/Black, Asian and LGBTQ+) have on our client’s business. As a data-agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting – this job is for you!
YOUR IMPACT:
- Well-versed on qualitative and quantitative research methods and vendors (brand lift studies, media effectiveness studies etc.)
- Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics etc.)
- The ability to assess client challenges and develop data-driven approaches inclusive of data inputs needed to solve problems and provide recommendations inclusive of KPIs
- Knowledge of various campaign/media measurement tools and first and third data providers a plus (Acxiom, FourSquare, ComScore, Nielsen Ratings etc.)
- Demonstrated success in helping clients take concrete action based on analytics and data
- Demonstrated success in managing elements of a client relationship
- Seek creative opportunities to enhance the team’s visibility by providing thought leadership through new insights, data partnerships, and analytical approaches
- Ability to interface with key internal and external stakeholders
YOUR QUALIFICATIONS:
- Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space
- Excellent analytical skills with the ability to translate information into actionable insights
- Advanced statistical capabilities including: regression/ correlation analysis etc. a plus
- Strong presentation development and delivery skills – background with data visualization (i.e. tableau) a plus
- Bachelors Degree preferred
Yes, Accountability Pledge Signed
How To Apply:
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