Dee de Lara
Dee de Lara (sher/her) is a seasoned strategist specializing in cultural insights, media, wellness and social issues. Her work has expanded to content development, social media strategy and execution for agencies, publications and her eponymous jewellery brand.
Dee has 15 years of research, strategy and consultancy experience in the US and Canada, with a focus on strategic storytelling. While at agencies in Toronto and New York and now as an independent strategist, she has worked with global brands and organizations in technology (Google, Twitter), media (Viacom), fashion (Hanesbrands, Chanel), beauty (L'Oreal), healthcare (diabetes, kidney disease), community (Girl Scouts of America) and government (Elections Canada).
Dee is also a teacher of Pilates, yoga and dance-inspired movement, currently training in trauma-informed, accessible and inclusive approaches. She also facilitates discussions and spaces for people to meet and share stories with vulnerability and honesty. A member of the Filipinx diaspora, Dee grew up in Staten Island, NY and Victoria, BC, has lived in Manhattan and currently in Toronto.