WHAT DRIVES US
We’re Changing the Research & Insights Industry from the inside out.
Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds.
This truth is even more evident in communities of color.
There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented.
This cannot continue to be the case.
We are working to double diversity in our field by year 2025
The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention.
IIC is hoping to be the catalyst to ignite some of this change.
WHO WE ARE
A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out.
WHAT WE’RE DOING:
Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals.
See our Initiatives
HOW WE’RE DOING IT
We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow.
See our Pillars
WHO WE'RE DOING IT WITH
Take a look at some of our favorite reearch & insights partners.
See our Partners
THROUGH RADICAL TRANSPARENCY
A pillar dedicated to supporting current and future BIPOC market researchers by:
Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals
Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences
BRIDGING THE GAP
BY DRIVING RELENTLESS AWARENESS
A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants.
We are pursuing this pillar with three task forces:
2. Data is Beautiful
3. Careers & Partnerships
THROUGH REVOLUTIONARY CHANGE
A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias.
As Insights in Color expands, we are making sure to partner with companies and organizations that share our goal of inciting change through intentional disruption to the market research and insights industry.
Not only do these partnerships ensure that the actions we take truly impact and change our industry from the inside out, but they also serve to put the needs of multicultural researchers and insights professionals at the heart of everything we do.