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INSIGHTS IN COLOR

A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY

Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. 
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WHAT DRIVES US

We’re Changing the Research & Insights Industry from the inside out. 

Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds.

 

This truth is even more evident in communities of color.  

 

There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented.

 

This cannot continue to be the case.

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OUR PURPOSE

We are working to increase

diversity in our field 

The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention.

 

IIC is hoping to be the catalyst to ignite some of this change.

About Us
Image by Jeffery Erhunse

ABOUT US

WHO WE ARE
A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out.

Learn More

WHAT WE’RE DOING:
Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. 

See our Initiatives

HOW WE’RE DOING IT
We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow.

See our Pillars

 

Our Pillars

Pillars Anchor

BUILDING COMMUNITY

THROUGH RADICAL TRANSPARENCY

A pillar dedicated to supporting current and future BIPOC market researchers by:

 

  1. Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals

  2. Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences

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Image by Matthias Wagner

BRIDGING THE GAP

BY DRIVING RELENTLESS AWARENESS

A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants.

We are pursuing this pillar with three task forces:

1. Education

2. Data is Beautiful

3. Careers & Partnerships

INCITING ACTION

THROUGH REVOLUTIONARY CHANGE

A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias.

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