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Redefining Identity In Research

Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow

SETTING NEW STANDARDS FOR THE INDUSTRY

​Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future.
 

We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with.
 

Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify.

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“ThinkNow is excited to be part of this initiative. Making sample more representative and inclusive is a core mission of our company, partnering with Lucid and Insights in Color on this initiative has enabled us to make an outsized impact on our industry. We see this as a first step in many towards a more diverse and inclusive market research landscape. ”

— MARIO X. CARRASCO
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“Lucid is excited to collaborate with Insights in Color and ThinkNow to align our industry on a more inclusive set of identity demographic questions. Asking respondents who they are in a more inclusive way is critical to obtaining representative research insights and building a better respondent experience within ResTech. We look forward to continuing the conversation!”

— TALIA LIPKIND