Redefining Identity In Research
Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow
SETTING NEW STANDARDS FOR THE INDUSTRY
Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future.
We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with.
Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify.