top of page

Market Research 
Freelancer Cost Sheet

A downloadable tool for freelancers to build a more reliable costing formula.

The freelance consultancy community in market research has grown tremendously in the past 5 years. As new entrepreneurs enter the marketplace, many are facing challenges they had not considered before.
We'd like to help you get a head start. 

What's Included:

  • A multi-tab excel spreadsheet pre-filled with key formulas and task prompts

  • An overview of key costing, timing and fee definitions vital to the estimation process 

  • A travel estimation sheet to calculate costs for travel

  • Four examples for how a freelancer might consider his/her hours

The Details:
This is a freelance project costing tool to act as a calculator for figuring out what to charge a client for a research & consulting projects. It provides a way for you to calculate the costs for your time as well as any additional fees that may need to be accounted for. 
The form breaks a project into six phases: 
1. Alignment & Setup
2. Expert & Stakeholder Interviews
3. Desk Research
4. Qualitative Research, (in-person interviews or an online discussion board)
5. Client Workshop
 
Freelancers are to input their hours and fees into the phases that directly apply to their project needs.
 
We've provided a typical list of tasks associated with each phase to allow you to think through your timing and project involvement in a more detailed and organized way. Each phase also accounts for hard costs for things like incentives, transcripts and miscellaneous vendor fees. 
The pre-filled tasks are meant to be a guide, but can be modified as needed by the user. 
 
While most freelancers work independently, we've ensured that the cost sheet can help estimate costs for 2 freelancers at a time, if needed. Finally, we've provided a travel estimation sheet for freelancers who may need a more precise way to account for client travel.

While you don't need to be an expert at Excel, you must be somewhat familiar with how it works for this tool to be beneficial. 

No Refunds.

bottom of page