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Building Community

Through Radical Transparency

Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry.

Market Research Love | Our Tensions | This Pillar in Action


Our IIC Community truly loves what they do.
Here are a few reasons for you to love it too!

At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people.
Company/ Buyer of Insights
In the Us
11 to 15 years
in the industry
I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted!
Agency/ Supplier of Insights
16 to 20 years
in the industry

Shining a Light on Our Tensions

As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways.

However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own.

Learn more here

Being a minority in market research & insights sometimes means…

Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources.

Our Tensions

Meet a few members of the Community

This Pillar in Action

June 28, 2022


July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees
May 27, 2022

IIC & Friend NYC Event

An intimate event for multicultural research professionals and the allies & groups that support them.
April 13, 2022

Easy Solves, The Wrong Approach To D&I

In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
March 1, 2022

IIC at Samplecon

This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry.
February 7, 2022

IICs New 2022 Initiatives

Bringing the IIC community to life by coming to where you are
September 30, 2021

The Multicultural Researcher Gap

Making the Research Industry More Appealing to the Research Generation of Tomorrow
April 20, 2021

Market Research & Insight Excellence Awards

By Quirk's Media
February 22, 2021

Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights

Sponsored by InnovateMR
February 10, 2021

IIC Presents: Insights Inside- An Intimate Conversation

Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler
September 24, 2020

The Better Why Conference: Timing is Everything

Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler
September 14, 2020

Insights Festival 2020- State of our World

Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler
July 22, 2020

Talking Insights Podcast | Episode 5: race, representation, and rethinking research

Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler
June 16, 2022

IIC & Friend Photo Gallery

Have a peak at our first event of the year!
May 12, 2022


Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate!
March 2, 2022

IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students!

A fun, interactive lounge session highlighting the need for diversity in our Field
February 8, 2022

Qual360 North America 2022

October 13, 2021

Where are all the Men?

A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy.
July 26, 2021

Conducting Multicultural Research

IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research
April 7, 2021

Zappi Virtual Insights Summit

A Conversation with Insights in Color and Colour of Research on Diversity in Research
February 15, 2021

Inclusivity in Research

An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research.
December 1, 2020

The Quirk’s Event, Virtual Fall Edition

Disruption from the inside out: BIPOC experiences in MRX
September 15, 2020

You Don’t Know What you Don’t Know: An Unfiltered Conversation

Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler
August 26, 2020

What do White Researchers Need to Hear?

Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler
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