Inclusive Research Standards

Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research.

This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do.

We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them.