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da8264f1-5115-445c-ab80-f3d988d988a2 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu

Get in touch with insights in color Contact Us Contact us First name* Last name Email* Write a message Submit Tues - Fri 9:00 am – 6:00 pm EST Opportunities@iicinsightsincolor.com Footer

RISING DIVERSITY STAR You seem to be somewhat of a rising diversity star! Because race and identity are always evolving, we thought we'd put together some universal truths and things to consider as you continue on your path to more inclusive research practices and outputs. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Continue to ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

9ffb72f7-e9f3-41df-bd63-0a2eea068f33 IIC & Friend NYC Event Wednesday, June 8, 2022 An intimate event for multicultural research professionals and the allies & groups that support them. Learn More Sponsored by Forward & C-Space, IIC is coming to NYC and bringing friends (Adthrill, Mimconnect & Thinknow) along the way ! WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us! IIC & Friends NYC June 8, 2022, 6:00 – 10:00 PM EDT| New York Register Now Back to Full Menu

Freelancer Eligibility Form Submission Three new platforms designed to ensure that MRX Freelancers are connected to the clients who need them. To be considered, fill out the form below. One form. Three platforms. Three ways to get paid. All freelancers must fill out the survey below to be considered for IIC Connect & IIC Forward. All submissions will be automatically enrolled into IIC Bolt. What's the Difference? IIC Connect IIC Bolt IIC Forward Learn More IIC Connect is a client subscription service that is completely free for BIPOC Market Research freelancers to join. Once you fill out your information below, clients will be able to search for and access your profile in our database based on the qualifications they are looking for. They will have the ability to contact you directly for new opportunities as they arise. This service is only meant to connect clients with the freelance talent they are looking for- nothing more. Filling out the form: In addition to a mandatory headshot and link to your website or linkedin page, we invite freelancers to upload an introductory video of themselves for clients to get to know you. It is your responsibility to alert IIC if your freelancer status changes. IIC Bolt is an adhoc service for clients to use when they are in need of freelance market researcher services. Unlike IIC Connect, clients will not be able to view your profile, but will instead submit information about their project needs into our system which will be immediately blasted via e-mail to all freelancers in our database. If the project and timing work for you, then you will respond directly to the client. All freelancers who apply to either IIC Connect or IIC Forward will be automatically enrolled in this service. Al It is your responsibility to alert IIC if your freelancer status changes. It is common for clients to seek inputs from BIPOC experts during their research process to ensure that their approach is mindfully inclusive and accurate for the audiences they are seeking to understand. IIC Forward was built for clients seeking consultative feedback on their research methods, documents, conclusions and outputs. You are paid by IIC based on the size of the requests once the work is submitted. Click here to learn more. Requirements: Freelancers must be able to review common research documents (screeners, discussion guides, surveys, reports, stimulus etc.) and determine what may be needed to ensure that diverse audiences feel properly represented and included. This may also include the need to tell clients why something they've put together may or may not work. To qualify you must fill out the information for IIC Forward in the survey below (pops up at the end). You will then be asked to review a document for an assessment process. If your answers are satisfactory, you will be contacted by an IIC administrator for next steps. IMPORTANT: At this time, freelancers are unable to edit their responses to this form. Once you submit the form, it's set in stone. To make revisions, you will need to go through the entire survey process all over again. We will use only the most recent submission for your profile. Be sure to carefully consider your answers, headshots and welcome video carefully to avoid multiple submissions. Submission time: 3-5 minutes IIC CONNECT SURVEY FORM 1. Are you currently a BIPOC freelance/ contract market researcher? * Yes No 2. Do you currently work as a market researcher/ strategist full time at an agency/ company? * Yes No Continue First name Email Last name Verify How long have you been a market researcher? 3. In the MRX/ insights / strategy industry * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 4. Working as a freelance researcher * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 5. Do you currently have your own freelance/ independent BIPOC market research company? * Yes No 6. What is the name of your company(write N/A if not applicable)? 7. Please provide your company website URL OR your Linkedin profile URL? 8. Is your business, or are your freelance services professionally insured? * Yes No 9. Where are you located? (City, State, country) 10.What regions do you have experience working in? * Required United States Canada Mexico LATAM Europe Other Other EXPERTISE & EXPERIENCE: How many years of experience do you have in the following categories? 11. Consumer Packaged Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 12. Beauty * 0-3 years 3-5 years 5-10 years 10+ years N/A 13. Apparel/Retail * 0-3 years 3-5 years 5-10 years 10+ years N/A 14. Automotive * 0-3 years 3-5 years 5-10 years 10+ years N/A 15. Luxury * 0-3 years 3-5 years 5-10 years 10+ years N/A 16. Food & Beverage * 0-3 years 3-5 years 5-10 years 10+ years N/A 17. Home/Household Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 18. Electronics * 0-3 years 3-5 years 5-10 years 10+ years N/A 19. Tech * 0-3 years 3-5 years 5-10 years 10+ years N/A 20. Finance * 0-3 years 3-5 years 5-10 years 10+ years N/A 21. Insurance * 0-3 years 3-5 years 5-10 years 10+ years N/A 22. Healthcare * 0-3 years 3-5 years 5-10 years 10+ years N/A 23. Other (write in) * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 24. What type of work do you usually do? Select as many as needed * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Trends analysis Futurecasting Semiotics Multicultural Insights & Strategy DE&I Work Other Other Please specify the amount of experience you have per practice area 25. Qualitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 26. Qualitative Field Coordination / project management * 0-3 years 3-5 years 5-10 years 10+ years N/A 27. Quantitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 28. Quantitative Field Coordination / Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A 29. Shopper Insights/ Journey Mapping * 0-3 years 3-5 years 5-10 years 10+ years N/A 30. Consumer Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 31. Multicultural Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 32. Cultural insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 33. Brand Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 34. Innovation * 0-3 years 3-5 years 5-10 years 10+ years N/A 35. Data Analytics * 0-3 years 3-5 years 5-10 years 10+ years N/A 36. Semiotics * 0-3 years 3-5 years 5-10 years 10+ years N/A 37. DEI Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 38. Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A Which ethnic/racial consumer groups do you have at least three years of experience working with? 39. Asian / Asian American * 0-3 years 3-5 years 5-10 years 10+ years N/A 40. Black/African American * 0-3 years 3-5 years 5-10 years 10+ years N/A 41. Biracial * 0-3 years 3-5 years 5-10 years 10+ years N/A 42. Caucasian/ White/ Gen Pop * 0-3 years 3-5 years 5-10 years 10+ years N/A 43. East Asian * 0-3 years 3-5 years 5-10 years 10+ years N/A 44. Latinx/Hispanic * 0-3 years 3-5 years 5-10 years 10+ years N/A 45. Middle Eastern * 0-3 years 3-5 years 5-10 years 10+ years N/A 46. Native American * 0-3 years 3-5 years 5-10 years 10+ years N/A 47. Pacific Islander * 0-3 years 3-5 years 5-10 years 10+ years N/A 48. South Asian/Indian * 0-3 years 3-5 years 5-10 years 10+ years N/A 49. South East Asian/ Filipino * 0-3 years 3-5 years 5-10 years 10+ years N/A 50. Other * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 51. How do you identify? (You can select only two) * Required Asian / Asian American Black/African American Biracial Caucasian/ White East Asian Latinx/Hispanic Middle Eastern Native American Pacific Islander South Asian/Indian South East Asian/ Filipino Other Prefer not to Answer 52. How do you identify? * Female Male Non-Gender Conforming Prefer not to say 53. What are your preferred pronouns? * he/him/his she/her/hers they/them/theirs Other (please specify) Other Please upload a headshot for clients to see Choose File Please upload a 2-3 minute welcome video Choose File To Submit A Video at a Later Time Visit Here IIC FORWARD In addition to IIC Connect, we are finally launching IIC Forward, a way for clients to get immediate answers on their live research projects. Click here to learn more. 54. Would you like to be considered for this opportunity as well? (will require you to answer a few more questions) * Yes No 55. Have you ever worked on multicultural consumer research requests or projects? * Yes No Next Submit 56. Have you ever been asked to review surveys, questionnaires, research approaches or back-end analysis to ensure that they were inclusive at every step? * Yes No Next Next Continue 57. What types of documents have you have experience CREATING for projects you've worked on? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 58. What types of documents do you have experience REVIEWING to ensure they are appropriate for/inclusive to BIPOC audiences? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 59. What types of documents would you be most comfortable working on? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue Should you qualify for IIC forward, you will be joining a hand-selected team of freelancers for clients to rely on for immediate feedback. 60. Assuming you qualify to participate, any requests you receive will need to be sent back in 36-72hrs with additional time allotted for larger requests- will you be able to comply with this timeframe? * Yes No Next Continue 61. By submitting this form, you agree to IIC's Terms & Conditions. Should your application be accepted you will be immediately held to the terms of the agreement. * Yes No Submit Continue

ed312c6c-a28f-469b-b8f3-a7c0b785e5bb IIC at Samplecon Monday, May 16, 2022 This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Learn More SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. IIC is currently looking for sponsors for the Interactive Lounge session we will be hosting there. The lounge will be complete with a recharge station, games and fun activities to ensure diversity remains top of mind. Interested in being a sponsor? Download our sponsorship guide for more information. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement. Samplecon's annual live event is where we connect to shape the future of insights through debate, discussion, talent development and networking. Visit samplecon.com for all the details! https://docsend.com/view/7xgvn3wnzjnqspuf Back to Full Menu

a868fd34-c778-4d8c-8e4f-3e04a7b6ed24 New Freelancer Marketplace Wednesday, October 21, 2020 for BIPOC Research & Insights Professionals Learn More Brands, companies and organizations are actively looking for BIPOC research and insights professionals to hire to shift towards a more diverse & inclusive workplace. However, the pipeline for multicultural talent within the research field has historically been weak, as BIPOC professionals in this field are not only rare, but often choose to work for themselves after spending several years in the industry. To fill this void, Insights in Color (IIC) has begun creating various tools to serve as interim solutions for brands and companies seeking diverse talent, including the Diversity Sense Check Tool and the IIC Job Board in partnership with Mimconnect. Today, Insights in Color is launching the IIC Freelancer Marketplace to ensure that BIPOC Freelancers are discoverable by companies and brands seeking their expertise on various categories including beauty, retail, technology, cpg and more. Connecting to BIPOC researchers is a simple three step process. Companies seeking freelancers for short-term projects can submit their request and desired criteria in IIC’s Hire a Freelance Researcher Form . Once the information is captured, and payment is submitted, IIC’s network of BIPOC freelancers will automatically be notified of the the request. By developing this tool, IIC hopes to help bridge the gap for companies seeking diverse talent for all of their needs, not just DE&I or multicultural requests. Visit the Hire a Freelance Researcher page for more information. To join our researcher network visit our Ways to Join page Back to Full Menu

Insights in Color Presents: Insights Inside Insights Inside Sessions Learn More Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More IIC Presents: Insights Inside- An Intimate Conversation Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler

2e2b7ac7-622a-4567-ac4e-f6e7d038f461 Inclusive Research Standards Tuesday, June 29, 2021 A new formula standardizing the approach on how to approach questions around identity Learn More Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research. This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do. We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them. Back to Full Menu

3c199349-3b05-4021-a656-51aec2accdb2 What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

23bd94d6-61eb-4ae7-8c9f-d9e0c991343d The Quirk’s Event, Virtual Fall Edition Wednesday, October 28, 2020 Disruption from the inside out: BIPOC experiences in MRX Learn More Insights in Color Board members, Dee de Lara, Kathy Dini James, Nathaly Pacheco-Santivanez, and Kalil Vicioso presented at The Quirk’s Fall Virtual Event on Wednesday, October 28. We all know the insights industry has work to do when it comes to implementing real change around diversity and inclusion. So how do we get there? This panel of BIPOC researchers from Insights in Color aims to offer concrete steps toward progress by exploring topics such as: 1. As a BIPOC in research and insights, which aspects of identity have either enhanced or served as a barrier for growth within the industry 2. What drew them to the industry in the first place and how to attract young BIPOC to marketing research 3. How to spark action around diversity and inclusion within your organization and your research practices 4. How to ensure diverse voices are heard and insights are coming from a place free of bias and racist lenses 5. What Insights in Color is doing to change the industry from the inside out Back to Full Menu

Join Insights in Color- a community for multicultural reasearch & insights professionals. Join the community, join the freelancer database, join the researcher gallery Ways to Join Whether you're a student, freelancer, current research professional or brand seeking new talent, IIC has several different ways for you to become a part of the IIC community. Subscribe to our Newsletter in the footer Join the IIC Community Receive exclusive updates and discounts available to IIC members only. Join the Community Join the Researcher Gallery Show your face! Join our growing wall of BIPOC Market Research & Insights Professionals Join Join the Freelancer Marketplace Sign up to be notified of new client requests Join the Freelancer Database Join the Digital Community Now on Slack, Hosted by Mimconnect Join Subscribe