More Diversity & Inclusion Initiatives are Needed Your projects are in danger of researching consumers and producing insights through a restrictive lens that does not allow for diverse narratives to exist beyond mainstream expectations. There is still work to be done to ensure your research is inclusive to all audiences and accounts for your own teams’ cultural biases. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Diversity training may be needed to help ensure your approaches and outputs are as inclusive and as diverse as they can be. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Tools, resources and initiatives to change the research and insights industry from the inside out. INITIATIVES BY INSIGHTS IN COLOR Tools, resources and events designed to ensure a more inclusive market research industry. About Us Welcome Researcher Gallery Wall THE GALLERY WALL Join IICs growing gallery of Researchers of color. If you're a freelancer, be sure to join the freelancer database. Inclusive Research Standards Guidelines on Capturing Identity in Research IIC Forward Live feedback consultations for your research needs. Data is Beautiful A new way to share data and insights stories. Submit a Story | See the Storie s IIC IN PERSON IIC goes on the road in 2022. Click here to learn more about our commitment to creating community this year. IIC Interactive Lounges 2022 Coming to a research & insights conference near you IIC & Friends NYC 2022 Teaming up with Mimconnect, ThinkNow Research, AdThrill & More! Up IIC Career Corner Post A Role | Explore Job Board Insights Inside Sessions BIPOC Researcher Check List Empowering Researchers Navigating New Job Opportunities IIC Touchpoint Map IIC x Ahzul x Public Service Contribute Assist in IIC's Efforts Diversity Sense Check Tool About Us (Home) Contact Us Demystifying Market Research Frequently Asked Questions IIC in Action See what events & initiatives IIC are coming up

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date * required Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

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398eca46-d222-4637-af0f-a5ac27dc6ab2 What's the Story Behind That Thursday, October 14, 2021 An IIC Educational Series Learn More A new IIC series dedicated to connecting with students and young professionals to show them a different side of the research and insights industry, in Partnership with Microsoft. WHAT IS IT? A series dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHAT BRANDS/ AGENCIES ARE PRESENTING IN THIS SESSION? We are proud to announce that our next session will be with the research & creative teams at Microsoft. See some of the ads we will be discussing below! WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. HOW LONG IS IT? 1 hour Sign up: https://www.insightsincolor.com/what-s-the-story-behind-that SPEAKERS RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. A Southern California native, Stacey received her undergrad at UCLA and MBA at USC’s Marshall School of Business. She currently lives in Seattle, Washington with her partner and pup. Moderated by Whitney Dunlap-Fowler & Kalil Vicioso Back to Full Menu

6189a967-63f9-45f8-822f-13bb4a3021eb IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

3c199349-3b05-4021-a656-51aec2accdb2 What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More https://www.youtube.com/watch?v=mdLfzuBZ8g8 Back to Full Menu

23bd94d6-61eb-4ae7-8c9f-d9e0c991343d The Quirk’s Event, Virtual Fall Edition Wednesday, October 28, 2020 Disruption from the inside out: BIPOC experiences in MRX Learn More Insights in Color Board members, Dee de Lara, Kathy Dini James, Nathaly Pacheco-Santivanez, and Kalil Vicioso presented at The Quirk’s Fall Virtual Event on Wednesday, October 28. We all know the insights industry has work to do when it comes to implementing real change around diversity and inclusion. So how do we get there? This panel of BIPOC researchers from Insights in Color aims to offer concrete steps toward progress by exploring topics such as: 1. As a BIPOC in research and insights, which aspects of identity have either enhanced or served as a barrier for growth within the industry 2. What drew them to the industry in the first place and how to attract young BIPOC to marketing research 3. How to spark action around diversity and inclusion within your organization and your research practices 4. How to ensure diverse voices are heard and insights are coming from a place free of bias and racist lenses 5. What Insights in Color is doing to change the industry from the inside out https://vimeo.com/485939176 Back to Full Menu

ed312c6c-a28f-469b-b8f3-a7c0b785e5bb IIC at Samplecon Monday, May 16, 2022 This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Learn More SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. IIC is currently looking for sponsors for the Interactive Lounge session we will be hosting there. The lounge will be complete with a recharge station, games and fun activities to ensure diversity remains top of mind. Interested in being a sponsor? Download our sponsorship guide for more information. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement. Samplecon's annual live event is where we connect to shape the future of insights through debate, discussion, talent development and networking. Visit samplecon.com for all the details! https://docsend.com/view/7xgvn3wnzjnqspuf Back to Full Menu

aece2cf5-94e5-414b-8e1e-485d3907f72b A Diversity Tool for Market Research and Insights Professionals Tuesday, July 28, 2020 A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Learn More A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Back to Full Menu

b20252ca-403a-43d3-9adb-43090ae492b5 Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu