7d86e539-a3e7-4133-a836-7b753bef9ea1 Where are all the Men? Wednesday, November 3, 2021 A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2020 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? Click the link to see! Back to Full Menu

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 02 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

8cae2c46-74e0-4c6f-98c1-64d87a5f6988 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

0c3e9a17-126e-48d3-a47f-38af495a84bd Insights Festival 2020- State of our World Sunday, September 13, 2020 Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More https://www.youtube.com/watch?v=Dp0yYsxftIY Back to Full Menu

e957e85c-6df8-4d39-a7ef-ae978c74ef09 What's the Story Behind That? Wednesday, April 21, 2021 An IIC Educational Series Learn More Join IIC for a new educational series geared towards BIPOC students and young professionals to uncover the power of research and the role diverse voices can play in making brands more reflective of the realities we wish to see. Back to Full Menu

4d35feaa-d3ae-40b0-80f8-c7c22e7eb230 IIC Releases its Data is Beautiful Website Monday, January 3, 2022 An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Learn More Now companies and agencies wishing to contribute to building a pipeline of diverse talent can do so with the help of Insights in Color. Simply select an insights story that you think students and young professionals may find interesting and fill out a template with key points from your research. To learn more about getting your story published, visit the Data is Beautiful Submission page. Back to Full Menu

23afc47f-661a-4682-af50-b2bb9dddea80 Qual360 North America 2022 Tuesday, March 8, 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Learn More Qual360 North America 2022 will be back in Washington D.C. on March 8 & 9 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent moderators and disruptive technology providers. The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. For more information on how you can join the event, click here . Back to Full Menu

e992827d-2604-4dc5-96ac-8f66b007d5e3 The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

36fbe01e-3370-4cc1-b26c-b277ba6c6a1f In Good Company Wednesday, October 13, 2021 A Digital Career Fair by Mimconnect Learn More When you’re ‘In Good Company’ you have the opportunity to be authentically you. During this half-day digital career fair, you will experience inspiring conversations relative to DEI and career development, resources to elevate your career journey from industry leading brands, opportunities to hear from thought leaders who are agents of change in their respective roles, and the chance to get in front of recruiters who are looking to hire incredible talent like you in real-time. October 13 | 11am - 5pm IIC’s founder, Whitney Dunlap-Fowler will be moderating the panel session entitled “From Profiles to Profits: How To Utilize Your Social Media to Land Your Next Gig” featuring Alex Wolf , Fadia Kader of Clubhouse and Guia Golden from Instagram. The event is free to attend and still accepting sponsors! Back to Full Menu

Join Insights in Color- a community for multicultural reasearch & insights professionals. Join the community, join the freelancer database, join the researcher gallery Ways to Join Whether you're a student, freelancer, current research professional or brand seeking new talent, IIC has several different ways for you to become a part of the IIC community. Subscribe to our Newsletter in the footer Join the IIC Community Receive exclusive updates and discounts available to IIC members only. Join the Community Join the Researcher Gallery Show your face! Join our growing wall of BIPOC Market Research & Insights Professionals Join Subscribe

Cultural Orientation Model A more comprehensive way to identify the perspectives and decision making intentions of today's evolving consumer base in a way that gor beyond race and ethnicity s measurable, scalable, and actionable. Button Validated on xxx respondents The Problem Race and ethnicity tell you who someone is. Not how they live. Demographic categories flatten the reality of cultural life. Two people who share the same racial identity may inhabit entirely different cultural worlds — and your strategy needs to know the difference. 01. Segments that don't segment Traditional demos group people by how they look, not how they orient toward culture, community, or consumption. 02. Messaging that misses Campaigns built on demographic proxies routinely fail to resonate — because cultural alignment isn't visible in a zip code. 03. Invisible nuance The consumers most loyal to your brand may not look like your assumed core audience. You're likely missing them. The Solution A Modern Cultural Orientation Model The Cultural Orientation Model places every individual on a continuous spectrum . 01 Race Nuetral 02 Tracks Cultural Orientation Trajectory 03 Unique for Every Client Academically Rooted ..... ..... Statistically Validated Empirically grounded. Independently validated. The model has been tested on a diverse respondent dataset, with statistical validation underway. Results confirm the model's core premise: cultural orientation is measurable, and it cuts across race.

2e2b7ac7-622a-4567-ac4e-f6e7d038f461 Inclusive Research Standards Tuesday, June 29, 2021 A new formula standardizing the approach on how to approach questions around identity Learn More Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research. This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do. We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them. Back to Full Menu