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Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul, a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. We are on a mission to ensure diversity exists at every touchpoint Click Here to learn more about building a career in Market Research and Insights. WHEN IT COMES TO DIVERSITY & INCLUSION, THE RESEARCH TO PRODUCTION PIPELINE IS BROKEN. Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul , a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. “When the production and talent teams are only moderately diverse, the final output is less successful in reflecting the nuanced and varied perspectives of BIPOC consumers. Unequal power dynamics in the production process and on set can impact how and if BIPOC creatives speak up when problematic issues arise. This can result in stereotyped or tokenized outputs, the misuse of cultural artifacts, and/or misrepresentation or underrepresentation of diverse groups on screen.” — ANU LINGALA- PUBLIC SERVICE When teams are truly diverse, and made up of more than one BIPOC team member, then the outputs for each of those touchpoints have a greater chance of reflecting the true world of consumers by recognizing their nuances, and speaking to their unique, sometimes overlooked experiences and truths. THE RESULT IS A MORE VIBRANT, REPRESENTATIVE FINAL OUTPUT. It is always necessary to step back and examine who is in the room, who is at the table, and who is allowed to speak at the table. Understanding the impact of power dynamics within each touchpoint is crucial in determining how diversity will or will not show up in deliverables and outputs. TRULY EQUITABLE DIVERSITY ENABLES BIPOC TEAM MEMBERS THE ABILITY TO SHIFT OR IMPACT DECISIONS, INPUTS OR FINAL OUTPUTS AT ANY POINT. Ensuring diversity and inclusion in the research and insights field is a necessary step, but is not as impactful when the teams the insights are passed to remain moderately diverse, steeped in unequal power dynamics or, not diverse at all. FIXING ONE SPOKE ON A BROKEN WHEEL CAN PROVIDE LITTLE TO NO CHANGE WHEN THE REST REMAIN UNATTENDED, UNCHANGED, AND UNDIVERSE.

A community for multicultural market research & insights professionals rooted in intentional disruption A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS Contact Us Insights in Color IIC Initiatives About IIC

2bec717c-6e7e-49b8-a302-00a79e12c271 Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: Back to Full Menu

A subscription service for clients seeking access to BIPOC Market Researchers for freelance projects.  A subscription service for clients seeking access to Market Researchers for freelance projects. Subscribe Introductory Special - 30% off UNLIMITED ACCESS A subscription package grants you unlimited access to our dynamic database of freelance market researchers for as long as your subscription lasts. KNOW BEFORE YOU GO This services allows you to fully scan their backgrounds and skillsets in order to gain a better understanding of their capabilities before contacting them. PICK YOUR RESEARCHER Once you've contacted them through the platform, you are free to connect with them on your own time outside the platform. Subscribe IIC Connect Subscription Plan Best Value IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods

0b4b36f4-e1f2-4d29-8f60-fbd7271ebc54 IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

e957e85c-6df8-4d39-a7ef-ae978c74ef09 What's the Story Behind That? Wednesday, April 21, 2021 An IIC Educational Series Learn More Join IIC for a new educational series geared towards BIPOC students and young professionals to uncover the power of research and the role diverse voices can play in making brands more reflective of the realities we wish to see. Back to Full Menu

3f6d810f-60ed-4ac4-907f-d379f0cd697f Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. Back to Full Menu

23afc47f-661a-4682-af50-b2bb9dddea80 Qual360 North America 2022 Tuesday, March 8, 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Learn More Qual360 North America 2022 will be back in Washington D.C. on March 8 & 9 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent moderators and disruptive technology providers. The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. For more information on how you can join the event, click here . Back to Full Menu

b20252ca-403a-43d3-9adb-43090ae492b5 Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

8cae2c46-74e0-4c6f-98c1-64d87a5f6988 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date * required Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

Employer Accountability Pledge Everything we do is rooted in intentional disruption - we believe the system is broken, and that there is a need to change the industry from the inside out. Your role within your organization can be a key driver in helping us change the industry for the better. I've Already Signed This As leaders and/or hiring managers, your input and guidance are critical in ensuring that diversity & inclusion remain integral to how the research and insights industry operates. In order for research to truly impact the lives of consumers, there is a need for it to be representative in nature. The effort to achieve representative and impactful outputs starts with you. The only way to foster equality in representation is to ensure a diverse pipeline of talent and a way to support that talent with an inclusive workplace culture built with the needs of bipoc talent in mind. This pledge is the first step of many to ensure the right kind of change is seen in our industry. 1. MAKE A COMMITMENT TO CHANGE Insights in Color is providing access to diverse research and insights talent. In exchange, we are asking that companies accessing this space to be aligned with IIC’s call to action: 2. CALL TO ACTION Insights in Color is asking organizations wishing to align themselves with our initiative to join our mission of disrupting the status quo regarding recruiting, hiring and retaining diverse talent in the research and insights field. IIC does not believe in “participation awards” when it comes to implementing real change around diversity and inclusion. By committing to this pledge, we hope that it will serve as a catalyst for you to continue the conversation around diversity and inclusion within the research and insights space at the highest levels of your organization. The IIC Employer Accountability Pledge We pledge to check our biases and assumptions at the door, question what we think we know, and leave room, space and grace to admit that there are things that we may not fully understand. We understand that until we do this, and step away from, and outside of our “normative ways of thinking” that the market research system and our hiring and retention processes will remain broken and ill-equipped to welcome and create space for future BIPOC researchers in our industry. We pledge to do the work that is necessary to continue making our work environments safe spaces to have the necessary, complex, and sometimes difficult, conversations about diversity and inclusion. We will commit to creating a work environment that has the necessary tools, resources, education and mentorship parameters needed to keep BIPOC researchers fully supported and engaged in this space for the long term. We pledge to keep the pipeline of diverse candidates for our organization full and ongoing at all levels, with the right measurement tools to monitor progress and success in these spaces. We recognize that creating truly inclusive environments requires on-going work, substantial budget, and resources to sustain them and how they evolve overtime. Because of this we will commit to ensuring that these areas are always considered and highly prioritized within our organization. We will continue to rethink our traditional ways of working by finding inspiration from other brands and companies seeking to do the same, and then augmenting those outputs in a better, fresher, more provocative way that truly incites change and action within our industry. Company Name Email I PLEDGE TO USE MY POSITION IN MY COMPANY AS ONE THAT INCITES CHANGE AND IS COMMITTED TO DISRUPTING THE STATUS QUO WHEN IT COMES TO HOW WE RECRUIT, HIRE AND RETAIN BIPOC TALENT IN THE RESEARCH AND INSIGHTS INDUSTRY I AGREE TO BE HELD ACCOUNTABLE FOR MY ACTIONS AND/OR THE ACTIONS OF MY COMPANY BY SHOWING PROOF OF OUR EFFORTS TO UPHOLD, SUPPORT AND CONTRIBUTE TO NEW AND MEANINGFULLY IMPACTFUL DIVERSITY & INCLUSION TACTICS THAT POSITIVELY IMPACT AND CHANGE IN OUR INDUSTRY First Name Last Name Your Signature Clear Submit