ed312c6c-a28f-469b-b8f3-a7c0b785e5bb IIC at Samplecon Monday, May 16, 2022 This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Learn More SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. IIC is currently looking for sponsors for the Interactive Lounge session we will be hosting there. The lounge will be complete with a recharge station, games and fun activities to ensure diversity remains top of mind. Interested in being a sponsor? Download our sponsorship guide for more information. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement. Samplecon's annual live event is where we connect to shape the future of insights through debate, discussion, talent development and networking. Visit samplecon.com for all the details! https://docsend.com/view/7xgvn3wnzjnqspuf Back to Full Menu

aece2cf5-94e5-414b-8e1e-485d3907f72b A Diversity Tool for Market Research and Insights Professionals Tuesday, July 28, 2020 A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Learn More A new sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods Back to Full Menu

b20252ca-403a-43d3-9adb-43090ae492b5 Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

5d836354-0bd5-46b6-a759-d29709ec5bc8 An New IIC Partnership Announcement Monday, November 2, 2020 Partnering with Eyes4Research to provide college students free access to research tools Learn More Chicago, IL : Insight In Color (IIC) announced a new partnership with Eyes4Research. This partnership will provide IIC members access to an enterprise suite of research technology products, including survey, reporting, analytics and other research solutions offered by Eyes4Research at a discounted price. “We’re hoping this will make a difference with BIPOC insights professionals by giving them access to enterprise level solutions to make them more competitive in the space,” says Rudly Raphael, CEO of Eyes4Research. “This partnership supports IIC’s dedication to “Bridging the Gap of Awareness”, a key IIC pillar created to ensure that future generations of BIPOC insights and research professionals are not only increasingly aware of our industry, but also have access to the necessary tools to become astute practitioners in the field,” says Whitney Dunlap Fowler, Founder of IIC .” Starting today, IIC members and research practitioners will be able to: Access the research tools and services provided by Eyes4Research at 50% off. College students will be able to access the research tools and services for free. Additional perks for members will be offered in future events and initiatives between IIC and Eyes4Research. About Eyes4research : A research software and data collection firm with access to over 20 million B2C and B2B audiences, Eyes4research combines years of professional experience in the art of insight and technology to provide its clients end to end research solutions. To learn more about Eyes4Research, visit www.eyes4research.com . FOR MORE INFORMATION ABOUT HOW YOU CAN ACCESS THESE PERKS AND BENEFITS EMAIL THE IIC OPPORTUNITIES TEAM . Back to Full Menu

0643d2ff-354c-4d75-bd0f-3d6c373b865d The Better Why Conference: Timing is Everything Thursday, September 24, 2020 Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler Learn More The timeline on critical business decisions continues to accelerate. Decisions need to be made in hours not weeks, and if you have no input to give, decisions get made with the customer (and without the insights function). Join this discussion where we dig into how insights leaders are effectively positioning themselves as strategic partners to the business and ensuring the customer is a part of the most critical decisions. Key themes include: • How to qualify the need and the speed • How to embed into the business, drive speed and build relationships • How to accelerate response times through planning frameworks that provide direction and flex • How to land the brief and push for more answers from the business https://vimeo.com/462127992 Back to Full Menu

34331cce-1c89-4a6a-96e5-fe895883e8f2 MRMW VIRTUAL SUMMIT 2022 Wednesday, July 6, 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Learn More MRMW Virtual Summit APAC/EU will bring together forward thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward. MRMW will showcase the latest insight techniques - from planning and conducting, to analysis and the implementation of customer insights. This exciting summit includes presentations from top researchers from the world’s largest brands, interactive panel discussions and 1-2-1 meetings. This is a must-attend conference for researchers to learn, be inspired and network. Back to Full Menu

Insights in Color Presents: Insights Inside Insights Inside Sessions Learn More Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More IIC Presents: Insights Inside- An Intimate Conversation Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler

Freelancer Eligibility Form Submission Three new platforms designed to ensure that MRX Freelancers are connected to the clients who need them. To be considered, fill out the form below. One form. Three platforms. Three ways to get paid. All freelancers must fill out the survey below to be considered for IIC Connect & IIC Forward. All submissions will be automatically enrolled into IIC Bolt. What's the Difference? IIC Connect IIC Bolt IIC Forward Learn More IIC Connect is a client subscription service that is completely free for BIPOC Market Research freelancers to join. Once you fill out your information below, clients will be able to search for and access your profile in our database based on the qualifications they are looking for. They will have the ability to contact you directly for new opportunities as they arise. This service is only meant to connect clients with the freelance talent they are looking for- nothing more. Filling out the form: In addition to a mandatory headshot and link to your website or linkedin page, we invite freelancers to upload an introductory video of themselves for clients to get to know you. It is your responsibility to alert IIC if your freelancer status changes. IIC Bolt is an adhoc service for clients to use when they are in need of freelance market researcher services. Unlike IIC Connect, clients will not be able to view your profile, but will instead submit information about their project needs into our system which will be immediately blasted via e-mail to all freelancers in our database. If the project and timing work for you, then you will respond directly to the client. All freelancers who apply to either IIC Connect or IIC Forward will be automatically enrolled in this service. Al It is your responsibility to alert IIC if your freelancer status changes. It is common for clients to seek inputs from BIPOC experts during their research process to ensure that their approach is mindfully inclusive and accurate for the audiences they are seeking to understand. IIC Forward was built for clients seeking consultative feedback on their research methods, documents, conclusions and outputs. You are paid by IIC based on the size of the requests once the work is submitted. Click here to learn more. Requirements: Freelancers must be able to review common research documents (screeners, discussion guides, surveys, reports, stimulus etc.) and determine what may be needed to ensure that diverse audiences feel properly represented and included. This may also include the need to tell clients why something they've put together may or may not work. To qualify you must fill out the information for IIC Forward in the survey below (pops up at the end). You will then be asked to review a document for an assessment process. If your answers are satisfactory, you will be contacted by an IIC administrator for next steps. IMPORTANT: At this time, freelancers are unable to edit their responses to this form. Once you submit the form, it's set in stone. To make revisions, you will need to go through the entire survey process all over again. We will use only the most recent submission for your profile. Be sure to carefully consider your answers, headshots and welcome video carefully to avoid multiple submissions. Submission time: 3-5 minutes IIC CONNECT SURVEY FORM 1. Are you currently a BIPOC freelance/ contract market researcher? * Yes No 2. Do you currently work as a market researcher/ strategist full time at an agency/ company? * Yes No Continue First name Email Last name Verify How long have you been a market researcher? 3. In the MRX/ insights / strategy industry * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 4. Working as a freelance researcher * Less than 1 year 1-3 years 3-5 years 5-10 years 10+ years Continue 5. Do you currently have your own freelance/ independent BIPOC market research company? * Yes No 6. What is the name of your company(write N/A if not applicable)? 7. Please provide your company website URL OR your Linkedin profile URL? 8. Is your business, or are your freelance services professionally insured? * Yes No 9. Where are you located? (City, State, country) 10.What regions do you have experience working in? * Required United States Canada Mexico LATAM Europe Other Other EXPERTISE & EXPERIENCE: How many years of experience do you have in the following categories? 11. Consumer Packaged Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 12. Beauty * 0-3 years 3-5 years 5-10 years 10+ years N/A 13. Apparel/Retail * 0-3 years 3-5 years 5-10 years 10+ years N/A 14. Automotive * 0-3 years 3-5 years 5-10 years 10+ years N/A 15. Luxury * 0-3 years 3-5 years 5-10 years 10+ years N/A 16. Food & Beverage * 0-3 years 3-5 years 5-10 years 10+ years N/A 17. Home/Household Goods * 0-3 years 3-5 years 5-10 years 10+ years N/A 18. Electronics * 0-3 years 3-5 years 5-10 years 10+ years N/A 19. Tech * 0-3 years 3-5 years 5-10 years 10+ years N/A 20. Finance * 0-3 years 3-5 years 5-10 years 10+ years N/A 21. Insurance * 0-3 years 3-5 years 5-10 years 10+ years N/A 22. Healthcare * 0-3 years 3-5 years 5-10 years 10+ years N/A 23. Other (write in) * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 24. What type of work do you usually do? Select as many as needed * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Trends analysis Futurecasting Semiotics Multicultural Insights & Strategy DE&I Work Other Other Please specify the amount of experience you have per practice area 25. Qualitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 26. Qualitative Field Coordination / project management * 0-3 years 3-5 years 5-10 years 10+ years N/A 27. Quantitative Research * 0-3 years 3-5 years 5-10 years 10+ years N/A 28. Quantitative Field Coordination / Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A 29. Shopper Insights/ Journey Mapping * 0-3 years 3-5 years 5-10 years 10+ years N/A 30. Consumer Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 31. Multicultural Insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 32. Cultural insights * 0-3 years 3-5 years 5-10 years 10+ years N/A 33. Brand Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 34. Innovation * 0-3 years 3-5 years 5-10 years 10+ years N/A 35. Data Analytics * 0-3 years 3-5 years 5-10 years 10+ years N/A 36. Semiotics * 0-3 years 3-5 years 5-10 years 10+ years N/A 37. DEI Strategy * 0-3 years 3-5 years 5-10 years 10+ years N/A 38. Project Management * 0-3 years 3-5 years 5-10 years 10+ years N/A Which ethnic/racial consumer groups do you have at least three years of experience working with? 39. Asian / Asian American * 0-3 years 3-5 years 5-10 years 10+ years N/A 40. Black/African American * 0-3 years 3-5 years 5-10 years 10+ years N/A 41. Biracial * 0-3 years 3-5 years 5-10 years 10+ years N/A 42. Caucasian/ White/ Gen Pop * 0-3 years 3-5 years 5-10 years 10+ years N/A 43. East Asian * 0-3 years 3-5 years 5-10 years 10+ years N/A 44. Latinx/Hispanic * 0-3 years 3-5 years 5-10 years 10+ years N/A 45. Middle Eastern * 0-3 years 3-5 years 5-10 years 10+ years N/A 46. Native American * 0-3 years 3-5 years 5-10 years 10+ years N/A 47. Pacific Islander * 0-3 years 3-5 years 5-10 years 10+ years N/A 48. South Asian/Indian * 0-3 years 3-5 years 5-10 years 10+ years N/A 49. South East Asian/ Filipino * 0-3 years 3-5 years 5-10 years 10+ years N/A 50. Other * 0-3 years 3-5 years 5-10 years 10+ years N/A Other 51. How do you identify? (You can select only two) * Required Asian / Asian American Black/African American Biracial Caucasian/ White East Asian Latinx/Hispanic Middle Eastern Native American Pacific Islander South Asian/Indian South East Asian/ Filipino Other Prefer not to Answer 52. How do you identify? * Female Male Non-Gender Conforming Prefer not to say 53. What are your preferred pronouns? * he/him/his she/her/hers they/them/theirs Other (please specify) Other Please upload a headshot for clients to see Choose File Please upload a 2-3 minute welcome video Choose File To Submit A Video at a Later Time Visit Here IIC FORWARD In addition to IIC Connect, we are finally launching IIC Forward, a way for clients to get immediate answers on their live research projects. Click here to learn more. 54. Would you like to be considered for this opportunity as well? (will require you to answer a few more questions) * Yes No 55. Have you ever worked on multicultural consumer research requests or projects? * Yes No Next Submit 56. Have you ever been asked to review surveys, questionnaires, research approaches or back-end analysis to ensure that they were inclusive at every step? * Yes No Next Next Continue 57. What types of documents have you have experience CREATING for projects you've worked on? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 58. What types of documents do you have experience REVIEWING to ensure they are appropriate for/inclusive to BIPOC audiences? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue 59. What types of documents would you be most comfortable working on? * Required Qualitative Discussion Guides Screeners/ Screening Criteria Quantitative Questionnaires Qualitative Reports Quantitative Reports Research proposals/ approaches Research Concepts/ Stimuli None of these Next Continue Should you qualify for IIC forward, you will be joining a hand-selected team of freelancers for clients to rely on for immediate feedback. 60. Assuming you qualify to participate, any requests you receive will need to be sent back in 36-72hrs with additional time allotted for larger requests- will you be able to comply with this timeframe? * Yes No Next Continue 61. By submitting this form, you agree to IIC's Terms & Conditions. Should your application be accepted you will be immediately held to the terms of the agreement. * Yes No Submit Continue

3f6d810f-60ed-4ac4-907f-d379f0cd697f Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. https://www.youtube.com/watch?v=UTjxMUw_1TA Back to Full Menu

23e4c3ec-e023-4cc6-afc5-749fdf7fac1b Talking Insights Podcast | Episode 5: race, representation, and rethinking research Wednesday, July 22, 2020 Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

7d86e539-a3e7-4133-a836-7b753bef9ea1 Where are all the Men? Wednesday, November 3, 2021 A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2020 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? Click the link to see! Back to Full Menu

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 02 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next