Join Insights in Color- a community for multicultural reasearch & insights professionals. Join the community, join the freelancer database, join the researcher gallery Ways to Join Whether you're a student, freelancer, current research professional or brand seeking new talent, IIC has several different ways for you to become a part of the IIC community. Subscribe to our Newsletter in the footer Join the IIC Community Receive exclusive updates and discounts available to IIC members only. Join the Community Join the Researcher Gallery Show your face! Join our growing wall of BIPOC Market Research & Insights Professionals Join Subscribe

Cultural Orientation Model A more comprehensive way to identify the perspectives and decision making intentions of today's evolving consumer base in a way that gor beyond race and ethnicity s measurable, scalable, and actionable. Button Validated on xxx respondents The Problem Race and ethnicity tell you who someone is. Not how they live. Demographic categories flatten the reality of cultural life. Two people who share the same racial identity may inhabit entirely different cultural worlds — and your strategy needs to know the difference. 01. Segments that don't segment Traditional demos group people by how they look, not how they orient toward culture, community, or consumption. 02. Messaging that misses Campaigns built on demographic proxies routinely fail to resonate — because cultural alignment isn't visible in a zip code. 03. Invisible nuance The consumers most loyal to your brand may not look like your assumed core audience. You're likely missing them. The Solution A Modern Cultural Orientation Model The Cultural Orientation Model places every individual on a continuous spectrum . 01 Race Nuetral 02 Tracks Cultural Orientation Trajectory 03 Unique for Every Client Academically Rooted ..... ..... Statistically Validated Empirically grounded. Independently validated. The model has been tested on a diverse respondent dataset, with statistical validation underway. Results confirm the model's core premise: cultural orientation is measurable, and it cuts across race.

2e2b7ac7-622a-4567-ac4e-f6e7d038f461 Inclusive Research Standards Tuesday, June 29, 2021 A new formula standardizing the approach on how to approach questions around identity Learn More Insights in Color, in partnership with Lucid and ThinkNow Research, has created a new industry-pushing formula for identity variables in research. This initiative, which began last year, was intended to begin setting the necessary parameters for how to think about the shifting state of identity and accurately reflecting it in the work that we do. We hope that by being flexible and willing to move as identity labels move, the consumers we seek to connect with on a daily basis can feel feel fully seen, heard and recognized in any research built to connect with and/or target them. Back to Full Menu

Employer Accountability Pledge Everything we do is rooted in intentional disruption - we believe the system is broken, and that there is a need to change the industry from the inside out. Your role within your organization can be a key driver in helping us change the industry for the better. I've Already Signed This As leaders and/or hiring managers, your input and guidance are critical in ensuring that diversity & inclusion remain integral to how the research and insights industry operates. In order for research to truly impact the lives of consumers, there is a need for it to be representative in nature. The effort to achieve representative and impactful outputs starts with you. The only way to foster equality in representation is to ensure a diverse pipeline of talent and a way to support that talent with an inclusive workplace culture built with the needs of bipoc talent in mind. This pledge is the first step of many to ensure the right kind of change is seen in our industry. 1. MAKE A COMMITMENT TO CHANGE Insights in Color is providing access to diverse research and insights talent. In exchange, we are asking that companies accessing this space to be aligned with IIC’s call to action: 2. CALL TO ACTION Insights in Color is asking organizations wishing to align themselves with our initiative to join our mission of disrupting the status quo regarding recruiting, hiring and retaining diverse talent in the research and insights field. IIC does not believe in “participation awards” when it comes to implementing real change around diversity and inclusion. By committing to this pledge, we hope that it will serve as a catalyst for you to continue the conversation around diversity and inclusion within the research and insights space at the highest levels of your organization. The IIC Employer Accountability Pledge We pledge to check our biases and assumptions at the door, question what we think we know, and leave room, space and grace to admit that there are things that we may not fully understand. We understand that until we do this, and step away from, and outside of our “normative ways of thinking” that the market research system and our hiring and retention processes will remain broken and ill-equipped to welcome and create space for future BIPOC researchers in our industry. We pledge to do the work that is necessary to continue making our work environments safe spaces to have the necessary, complex, and sometimes difficult, conversations about diversity and inclusion. We will commit to creating a work environment that has the necessary tools, resources, education and mentorship parameters needed to keep BIPOC researchers fully supported and engaged in this space for the long term. We pledge to keep the pipeline of diverse candidates for our organization full and ongoing at all levels, with the right measurement tools to monitor progress and success in these spaces. We recognize that creating truly inclusive environments requires on-going work, substantial budget, and resources to sustain them and how they evolve overtime. Because of this we will commit to ensuring that these areas are always considered and highly prioritized within our organization. We will continue to rethink our traditional ways of working by finding inspiration from other brands and companies seeking to do the same, and then augmenting those outputs in a better, fresher, more provocative way that truly incites change and action within our industry. Company Name Email I PLEDGE TO USE MY POSITION IN MY COMPANY AS ONE THAT INCITES CHANGE AND IS COMMITTED TO DISRUPTING THE STATUS QUO WHEN IT COMES TO HOW WE RECRUIT, HIRE AND RETAIN BIPOC TALENT IN THE RESEARCH AND INSIGHTS INDUSTRY I AGREE TO BE HELD ACCOUNTABLE FOR MY ACTIONS AND/OR THE ACTIONS OF MY COMPANY BY SHOWING PROOF OF OUR EFFORTS TO UPHOLD, SUPPORT AND CONTRIBUTE TO NEW AND MEANINGFULLY IMPACTFUL DIVERSITY & INCLUSION TACTICS THAT POSITIVELY IMPACT AND CHANGE IN OUR INDUSTRY First Name Last Name Your Signature Clear Submit

369dfb11-fb2a-4f35-bf4e-72bff5719562 Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

117b8a1b-89d7-4ffe-b0fc-6dff437f73c2 Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

A subscription service for clients seeking access to BIPOC Market Researchers for freelance projects.  A subscription service for clients seeking access to Market Researchers for freelance projects. Subscribe Introductory Special - 30% off UNLIMITED ACCESS A subscription package grants you unlimited access to our dynamic database of freelance market researchers for as long as your subscription lasts. KNOW BEFORE YOU GO This services allows you to fully scan their backgrounds and skillsets in order to gain a better understanding of their capabilities before contacting them. PICK YOUR RESEARCHER Once you've contacted them through the platform, you are free to connect with them on your own time outside the platform. Subscribe IIC Connect Subscription Plan No plans available Once there are plans available for purchase, you’ll see them here.

0b4b36f4-e1f2-4d29-8f60-fbd7271ebc54 IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. https://vimeo.com/515368170 Back to Full Menu

24de1dc3-a04b-4634-80da-36372471b91f You Don’t Know What you Don’t Know: An Unfiltered Conversation Tuesday, September 15, 2020 Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

da8264f1-5115-445c-ab80-f3d988d988a2 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu

9ffb72f7-e9f3-41df-bd63-0a2eea068f33 IIC & Friend NYC Event Wednesday, June 8, 2022 An intimate event for multicultural research professionals and the allies & groups that support them. Learn More Sponsored by Forward & C-Space, IIC is coming to NYC and bringing friends (Adthrill, Mimconnect & Thinknow) along the way ! WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us! IIC & Friends NYC June 8, 2022, 6:00 – 10:00 PM EDT New York Register Now Back to Full Menu

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More