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23e4c3ec-e023-4cc6-afc5-749fdf7fac1b Talking Insights Podcast | Episode 5: race, representation, and rethinking research Wednesday, July 22, 2020 Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

36fbe01e-3370-4cc1-b26c-b277ba6c6a1f In Good Company Wednesday, October 13, 2021 A Digital Career Fair by Mimconnect Learn More When you’re ‘In Good Company’ you have the opportunity to be authentically you. During this half-day digital career fair, you will experience inspiring conversations relative to DEI and career development, resources to elevate your career journey from industry leading brands, opportunities to hear from thought leaders who are agents of change in their respective roles, and the chance to get in front of recruiters who are looking to hire incredible talent like you in real-time. October 13 | 11am - 5pm IIC’s founder, Whitney Dunlap-Fowler will be moderating the panel session entitled “From Profiles to Profits: How To Utilize Your Social Media to Land Your Next Gig” featuring Alex Wolf , Fadia Kader of Clubhouse and Guia Golden from Instagram. The event is free to attend and still accepting sponsors! Back to Full Menu

What's the Story Behind That? A series that supports our education pillar and is dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. WHY IS IT DIFFERENT? Instead of focusing the conversation on research and insights first, we start with the end product - something young consumers all know, use or have seen. We then and talk about how research and insights were used to create something we love. WHEN IS THE NEXT SESSION? We have slots open for this coming April & September 2022. With over 100 RSVPs, and 7+ educational institutions, IIC secured a 60% attendance rate throughout the entirety of our previous session and plan for a higher success rate in the future. See Previous Session HOW CAN MY COMPANY BE APART OF THIS? Research & insights brands/ agencies wishing to partner with us will need to have an "end product" in that can be shared with the public in mind. Once you have this, register, pay a small fee and work with the IIC team to secure the final logistics . Sign My Company Up HOW CAN MY STUDENTS JOIN THIS SESSION? Contact IIC to make sure your school and students are included in our "What's the Story Behind That?" initiative announcements. Finally, if you're not yet apart of the IIC community, be sure to join our mailing list. Sign Us Up Past Sessions On October, 14, 2021 at 12pm EST IIC was joined by Microsoft to present to students across the country on how some of their most memorable campaigns came to life with the help of insights and researcher. SPEAKER RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. SPEAKER STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. MODERATOR KALIL VICIOSO I bring over 20 years of experience and expertise in integrating consumer stories and data, cultural currents, and category trends to informing, inspiring, and guiding brand strategy. Throughout my career I have applied a social science approach to consumer and health research to ensure insights are action focused. My consumer research specialties include brand positioning and comms development, new product development (NPD), and global/multicultural insights and strategy. I have led multi-disciplinary projects across categories such as financial services, automotive, entertainment, tech, and retail. Clients included Visa, American Express, Lucasfilm, Microsoft, Google, and the Gap. In health research I have worked in HIV prevention, substance use interventions, and medication adherence. My foundational training is in Cultural and Developmental psychology.

369dfb11-fb2a-4f35-bf4e-72bff5719562 Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

da8264f1-5115-445c-ab80-f3d988d988a2 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu

More Opportunities for Diversity Exist You are off to a solid start, but there are a few more opportunities that you could be tapping into to ensure your research and outputs are as inclusive as they need to be. You have put effort into making your research inclusive however, more work may need to be done to ensure that you’ve also accounted for any of your own cultural biases and assumptions. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Make sure to reexamine your screeners, surveys and overall methodological approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

66651480-40de-4035-9839-77aad3559580 Easy Solves, The Wrong Approach To D&I Wednesday, April 13, 2022 In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Learn More People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market. Ironically, marketers turn to market research to give them insight into specific audiences. But the challenge within the research industry is its lack of diversity, and it can have a real impact on results. When there is a lack of representation when developing sample frames, for example, the questionnaires lack objectivity. And when you only pull in researchers of color when you want to run a multicultural campaign, your general market campaigns lack that perspective. Researchers of color are first and foremost researchers and should be considered team members, not just leads on special projects or multicultural checkpoints. The industry needs more people of color to fill the vacancies on these teams. Essential to attracting diverse talent is an inclusive recruiting strategy. Awareness of market research careers should be raised on the campuses of historically Black colleges and universities (HBCUs) and jobs posted on inclusive job boards like Mimconnect . When candidates are hired, they must see themselves growing at the company. If there isn’t representation at the top in key leadership positions, it sends the wrong message. In this episode of The New Mainstream podcast, Whitney Dunlap Fowler , founder, A Touch of Whit and Insights In Color and Shazia Ginai , CEO, Neuro-Insight and board chair, Colour of Research (CORe) , share their experiences in the market research industry, and how intentionality is key to driving diversity. Back to Full Menu

0c3e9a17-126e-48d3-a47f-38af495a84bd Insights Festival 2020- State of our World Sunday, September 13, 2020 Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

72bc902f-343e-41ef-967a-f1ece7052f48 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! Back to Full Menu

6189a967-63f9-45f8-822f-13bb4a3021eb IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

398eca46-d222-4637-af0f-a5ac27dc6ab2 What's the Story Behind That Thursday, October 14, 2021 An IIC Educational Series Learn More A new IIC series dedicated to connecting with students and young professionals to show them a different side of the research and insights industry, in Partnership with Microsoft. WHAT IS IT? A series dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHAT BRANDS/ AGENCIES ARE PRESENTING IN THIS SESSION? We are proud to announce that our next session will be with the research & creative teams at Microsoft. See some of the ads we will be discussing below! WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. HOW LONG IS IT? 1 hour Sign up: https://www.insightsincolor.com/what-s-the-story-behind-that SPEAKERS RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. A Southern California native, Stacey received her undergrad at UCLA and MBA at USC’s Marshall School of Business. She currently lives in Seattle, Washington with her partner and pup. Moderated by Whitney Dunlap-Fowler & Kalil Vicioso Back to Full Menu