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72bc902f-343e-41ef-967a-f1ece7052f48 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! Back to Full Menu

6189a967-63f9-45f8-822f-13bb4a3021eb IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

398eca46-d222-4637-af0f-a5ac27dc6ab2 What's the Story Behind That Thursday, October 14, 2021 An IIC Educational Series Learn More A new IIC series dedicated to connecting with students and young professionals to show them a different side of the research and insights industry, in Partnership with Microsoft. WHAT IS IT? A series dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHAT BRANDS/ AGENCIES ARE PRESENTING IN THIS SESSION? We are proud to announce that our next session will be with the research & creative teams at Microsoft. See some of the ads we will be discussing below! WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. HOW LONG IS IT? 1 hour Sign up: https://www.insightsincolor.com/what-s-the-story-behind-that SPEAKERS RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. A Southern California native, Stacey received her undergrad at UCLA and MBA at USC’s Marshall School of Business. She currently lives in Seattle, Washington with her partner and pup. Moderated by Whitney Dunlap-Fowler & Kalil Vicioso Back to Full Menu

4d35feaa-d3ae-40b0-80f8-c7c22e7eb230 IIC Releases its Data is Beautiful Website Monday, January 3, 2022 An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Learn More Now companies and agencies wishing to contribute to building a pipeline of diverse talent can do so with the help of Insights in Color. Simply select an insights story that you think students and young professionals may find interesting and fill out a template with key points from your research. To learn more about getting your story published, visit the Data is Beautiful Submission page. Back to Full Menu

Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

Join the Community For all researchers & insights professionals, brands and agencies wishing to stay in touch with IIC Join IIC First Name Email Last Name Website (optional) Company Title Describe your Organization * Required Academia Agency BIPOC Owned Agency Brand Ops Freelancer/ Independent Researcher Other How do you identify? * Required Asian/Asian American Black Afro Caribbean/ African American East Asian Filipino Hispanic American / Latinx Middle Eastern Native American or Alaskan Native Pacific Islander South Asian/Indian White/Caucasian American Other/ prefer to self identify Prefer not to identify How do you identify? * Required Female Male Non Gender Conforming- including nonbinary gender fluid transgender or other Prefer to self identify Prefer not to identify If Prefering to Self Identify I want to subscribe to the newsletter. Submit Welcome to the Community!

8cae2c46-74e0-4c6f-98c1-64d87a5f6988 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date * required Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

Employer Accountability Pledge Everything we do is rooted in intentional disruption - we believe the system is broken, and that there is a need to change the industry from the inside out. Your role within your organization can be a key driver in helping us change the industry for the better. I've Already Signed This As leaders and/or hiring managers, your input and guidance are critical in ensuring that diversity & inclusion remain integral to how the research and insights industry operates. In order for research to truly impact the lives of consumers, there is a need for it to be representative in nature. The effort to achieve representative and impactful outputs starts with you. The only way to foster equality in representation is to ensure a diverse pipeline of talent and a way to support that talent with an inclusive workplace culture built with the needs of bipoc talent in mind. This pledge is the first step of many to ensure the right kind of change is seen in our industry. 1. MAKE A COMMITMENT TO CHANGE Insights in Color is providing access to diverse research and insights talent. In exchange, we are asking that companies accessing this space to be aligned with IIC’s call to action: 2. CALL TO ACTION Insights in Color is asking organizations wishing to align themselves with our initiative to join our mission of disrupting the status quo regarding recruiting, hiring and retaining diverse talent in the research and insights field. IIC does not believe in “participation awards” when it comes to implementing real change around diversity and inclusion. By committing to this pledge, we hope that it will serve as a catalyst for you to continue the conversation around diversity and inclusion within the research and insights space at the highest levels of your organization. The IIC Employer Accountability Pledge We pledge to check our biases and assumptions at the door, question what we think we know, and leave room, space and grace to admit that there are things that we may not fully understand. We understand that until we do this, and step away from, and outside of our “normative ways of thinking” that the market research system and our hiring and retention processes will remain broken and ill-equipped to welcome and create space for future BIPOC researchers in our industry. We pledge to do the work that is necessary to continue making our work environments safe spaces to have the necessary, complex, and sometimes difficult, conversations about diversity and inclusion. We will commit to creating a work environment that has the necessary tools, resources, education and mentorship parameters needed to keep BIPOC researchers fully supported and engaged in this space for the long term. We pledge to keep the pipeline of diverse candidates for our organization full and ongoing at all levels, with the right measurement tools to monitor progress and success in these spaces. We recognize that creating truly inclusive environments requires on-going work, substantial budget, and resources to sustain them and how they evolve overtime. Because of this we will commit to ensuring that these areas are always considered and highly prioritized within our organization. We will continue to rethink our traditional ways of working by finding inspiration from other brands and companies seeking to do the same, and then augmenting those outputs in a better, fresher, more provocative way that truly incites change and action within our industry. Company Name Email I PLEDGE TO USE MY POSITION IN MY COMPANY AS ONE THAT INCITES CHANGE AND IS COMMITTED TO DISRUPTING THE STATUS QUO WHEN IT COMES TO HOW WE RECRUIT, HIRE AND RETAIN BIPOC TALENT IN THE RESEARCH AND INSIGHTS INDUSTRY I AGREE TO BE HELD ACCOUNTABLE FOR MY ACTIONS AND/OR THE ACTIONS OF MY COMPANY BY SHOWING PROOF OF OUR EFFORTS TO UPHOLD, SUPPORT AND CONTRIBUTE TO NEW AND MEANINGFULLY IMPACTFUL DIVERSITY & INCLUSION TACTICS THAT POSITIVELY IMPACT AND CHANGE IN OUR INDUSTRY First Name Last Name Your Signature Clear Submit

117b8a1b-89d7-4ffe-b0fc-6dff437f73c2 Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

More Diversity & Inclusion Initiatives are Needed Your projects are in danger of researching consumers and producing insights through a restrictive lens that does not allow for diverse narratives to exist beyond mainstream expectations. There is still work to be done to ensure your research is inclusive to all audiences and accounts for your own teams’ cultural biases. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Diversity training may be needed to help ensure your approaches and outputs are as inclusive and as diverse as they can be. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

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