Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR. Join the Gallery Scroll, click and learn more about each market researcher & insights professional LOAD MORE

IIC's 2022 Preview 2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.

2bec717c-6e7e-49b8-a302-00a79e12c271 Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: https://vimeo.com/511214665 Back to Full Menu

Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul, a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. We are on a mission to ensure diversity exists at every touchpoint Click Here to learn more about building a career in Market Research and Insights. WHEN IT COMES TO DIVERSITY & INCLUSION, THE RESEARCH TO PRODUCTION PIPELINE IS BROKEN. Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul , a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. “When the production and talent teams are only moderately diverse, the final output is less successful in reflecting the nuanced and varied perspectives of BIPOC consumers. Unequal power dynamics in the production process and on set can impact how and if BIPOC creatives speak up when problematic issues arise. This can result in stereotyped or tokenized outputs, the misuse of cultural artifacts, and/or misrepresentation or underrepresentation of diverse groups on screen.” — ANU LINGALA- PUBLIC SERVICE When teams are truly diverse, and made up of more than one BIPOC team member, then the outputs for each of those touchpoints have a greater chance of reflecting the true world of consumers by recognizing their nuances, and speaking to their unique, sometimes overlooked experiences and truths. THE RESULT IS A MORE VIBRANT, REPRESENTATIVE FINAL OUTPUT. It is always necessary to step back and examine who is in the room, who is at the table, and who is allowed to speak at the table. Understanding the impact of power dynamics within each touchpoint is crucial in determining how diversity will or will not show up in deliverables and outputs. TRULY EQUITABLE DIVERSITY ENABLES BIPOC TEAM MEMBERS THE ABILITY TO SHIFT OR IMPACT DECISIONS, INPUTS OR FINAL OUTPUTS AT ANY POINT. Ensuring diversity and inclusion in the research and insights field is a necessary step, but is not as impactful when the teams the insights are passed to remain moderately diverse, steeped in unequal power dynamics or, not diverse at all. FIXING ONE SPOKE ON A BROKEN WHEEL CAN PROVIDE LITTLE TO NO CHANGE WHEN THE REST REMAIN UNATTENDED, UNCHANGED, AND UNDIVERSE.

a868fd34-c778-4d8c-8e4f-3e04a7b6ed24 New Freelancer Marketplace Wednesday, October 21, 2020 for BIPOC Research & Insights Professionals Learn More Brands, companies and organizations are actively looking for BIPOC research and insights professionals to hire to shift towards a more diverse & inclusive workplace. However, the pipeline for multicultural talent within the research field has historically been weak, as BIPOC professionals in this field are not only rare, but often choose to work for themselves after spending several years in the industry. To fill this void, Insights in Color (IIC) has begun creating various tools to serve as interim solutions for brands and companies seeking diverse talent, including the Diversity Sense Check Tool and the IIC Job Board in partnership with Mimconnect. Today, Insights in Color is launching the IIC Freelancer Marketplace to ensure that BIPOC Freelancers are discoverable by companies and brands seeking their expertise on various categories including beauty, retail, technology, cpg and more. Connecting to BIPOC researchers is a simple three step process. Companies seeking freelancers for short-term projects can submit their request and desired criteria in IIC’s Hire a Freelance Researcher Form . Once the information is captured, and payment is submitted, IIC’s network of BIPOC freelancers will automatically be notified of the the request. By developing this tool, IIC hopes to help bridge the gap for companies seeking diverse talent for all of their needs, not just DE&I or multicultural requests. Visit the Hire a Freelance Researcher page for more information. To join our researcher network visit our Ways to Join page Back to Full Menu

Coming Soon IIC FORWARD was created to give clients the ability to have their research approaches and documents (screeners, reports, discussion guides, stimulus & more) reviewed in real time to ensure diverse and representative measures are accounted for in their work. What it is. A fast, easy way for clients to receive input from experienced BIPOC market researchers on every step of the market research process. Who it's for. For brands and agencies seeking support and inputs to ensure more intentionally inclusive research methods and outputs. RESEARCHERS Get paid to contribute your insights on multicultural consumer research projects. Up CLIENTS Receive real-time inputs and guidance on your research approaches & documents. Up Researcher Application Process To ensure we recruit the right researchers, there is a quick, three step application process. Researcher Portal Step 1: Assessment To determine your eligibility you will be required to answer preliminary questions (below) and do a quick baseline assessment of your skillset. (7-10 mins) Step 2: Register To ensure your information is properly loaded into the system. (5mins). Save this portal page in your bookmarks! PLEASE HAVE YOUR RESUME & ASSESSMENT DOCUMENT READY TO SUBMIT. Step 3: Final Approval IIC Reviews your application and determines placement. (24-48hrs). If approved, vendors will sign necessary terms & conditions agreements before they are eligible to receive research requests. Start the Process Researcher FAQs Client Portal Have your documents reviewed fast and efficiently by IIC Researchers. Client Portal 1 Submit a request in IIC Forward’s Portal. Create a research request based on the number of pages in your document that are needed to review (submit a simple, intermediate or advanced request). 2 Correspond with researchers in real time. Once a researcher picks up your request you will be able to message them or speak with them through the portal about any additional details you may need from them. 3 Receive critical feedback in 24- 72 hours. Depending on the size of the request, our researchers will review your document and submit notes and feedback within 2-4 business days. Explore Pricing Client FAQs

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR Insights in Color is bringing researchers of color into one place to build a new kind of virtual researcher community online. This gallery is meant to create visibility for researchers of color, push the envelope on re-imagining what a researcher looks like and serve as a platform where BIPOC research practitioners can find each other and build a one-of--a-kind connected network. If you are a research or insights practitioner of color, we'd love to add you to our gallery! How to join the Gallery Wall Fill out the form below Submit a picture your grandmother would be proud of. Wait 1-2 weeks to find your picture in our gallery Criteria: The image you select should be of you doing fun, everyday, non-research things. No professional head-shots please- we take people as they are here. Selfies encouraged. Be your most authentic self. All submissions are final and can not be revised. Join the Gallery First Name Email Last Name Job Title [optional] Please provide ONE link that you'd like your image to connect prospective viewers to. This can be a link to your Linkedin page, your personal website or portfolio. [links will not be able to be changed once submitted] INCLUDE HTTP:// Link Practice Area (no more than 2) * Required Qualitative Quantitative Qual & Quant UX Research Semiotics Brand Insights & Strategy Digital Insights & Strategy Multicultural Insights & Strategy Social Listening Insights Wizard (Essentially you do a bit of everything) Consumer Insights Data Analytics Other: Other Are you a freelancer or independent consultant? Would you like your information to be added to a networking spreadsheet featuring other minorities in research which will be distributed to everyone who signs up for IIC? Please upload a HI-RES picture of yourself. No corporate head shots please! We want to see you in your best, most fun, most fly, most authentic self! A picture that would put a smile on your grandmother's face. [please note, images will only be uploaded once, so make sure these are the pictures you really want others to see] Fun Picture Submission Upload File Upload supported file (Max 15MB) TERMS & CONDITIONS By submitting your information and image for the IIC platform, you agree to allow Insights in Color to use your likeness and information provided (first name, last name, title, research practice area, respective link & picture) on the IIC website for any content referring to "researchers gallery page" or networking documents to be released afterwards, unless otherwise noted, without any further permission from, or payment or attribution to you. Furthermore, by submitting information to this platform, you attest that you are at least 18 years old, a market researcher of color (Black, African American, Hispanic/Latinx, Asian, Biracial etc.), and that you own and control all rights to the images and information you've provided. For questions about the use of your information please email info@insightsincolor.com . * I accept all above stated terms & conditions Subscribe me to IIC Updates (optional) Submit Welcome to the Community! Check back in 1-2 weeks to find yourself in the gallery!

IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. Data is Beautiful Story Submission Purpose 1. Changing the way data and insights are socialized in the industry by reimagining insight outputs about BIPOC groups. 2. Appealing to younger generations of researchers in order to highlight the importance & impact of BIPOC groups being the architects of their own stories. 3. Shining a light on brands, agencies and insights suppliers doing the work to tell immersive, impactful multicultural insights stories View Site Process 1. DOWNLOAD the submission template, fill it out & save it 2. SUBMIT the information in the Data is Beautiful Form; attach the template from step 1. 3. PAY the submission FEE ($1500)* 4. FINALIZE & work with IIC to clarify any last minute touches & see your insights story on site in 10-15 business days! *due to the highly interactive nature of the data is beautiful platform, IIC must pay web design specialists to create each and every story in unique ways. We take a lot of time to liaise with each specialist throughout the story development process along with members of your team. The fee accounts for the labor of the web design specialists and the IIC team. More Details

Whitney Dunlap-Fowler, Founder, Insights in Color & Owner Touch of Whit Creative. Who We Are A diversity initiative for researchers founded by a researcher Whitney Dunlap- Fowler FOUNDER Whitney Dunlap-Fowler is a semiotician and seasoned brand strategist with nearly 10 years of experience building culturally intelligent brands through cultural insights, brand strategy and multicultural strategy. Before founding Touch of Whit Creative , she co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. Her ‘brand strategy roots’ were honed and polished during her time at Kantar Added Value, where excelled as in dual strategic roles across the brand and cultural insights teams while earning a Masters degree in Media, Culture and Communications at NYU. Before leaving the company, she took on an additional role as the Multicultural Practice Lead for North America and started an initiative called “Insights in Color” for minority professionals seeking to connect with others in the research community. Since starting her own business, she’s restarted the IIC initiative in order to pursue her passion of creating a more connected network of researchers of color and a platform built to serve their needs. Industry Partners Clients We've Worked With

Market Research is a fast paced, unpredictable industry. Sometimes just as projects get the go-ahead, teams run out of resources which leaves them scrambling to find outside talent. For this reason, Insights in Color as developed a marketplace for brands and agencies to connect with the right kind of resources they need. With three different options to choose from companies will be able to access  multiple solutions for their on-going project needs. Market Research Freelancer Marketplace A new solution for seeking and finding Freelance Market Research & Insights Professionals. Learn More Seamlessly connecting brands and agencies with the freelance talent they deserve at every point of the freelancer discovery process. Own & Manage Your Search Process. A subscription service for clients seeking continued access to our database of freelance Market Researchers. Subscribe Freelancers sign up here Returning client? Log in Here Get The Talent You Need in a Snap. In a time-crunch? Submit a request detailing your project needs and instantly have it blasted out to our database of freelancers. Request Freelancers sign up here Coming January 2024 Do Market Research Better. Seeking constructive inputs on an upcoming or on-going project? Our Portal enables clients to gain feedback on inclusion & diversity considerations. Sign Up Freelancers sign up here Returning client? Log in Here

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Value Packages We don’t have any products to show here right now. Premium Packages We don’t have any products to show here right now.