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More Opportunities for Diversity Exist You are off to a solid start, but there are a few more opportunities that you could be tapping into to ensure your research and outputs are as inclusive as they need to be. You have put effort into making your research inclusive however, more work may need to be done to ensure that you’ve also accounted for any of your own cultural biases and assumptions. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Make sure to reexamine your screeners, surveys and overall methodological approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Tools, resources and initiatives to change the research and insights industry from the inside out. INITIATIVES BY INSIGHTS IN COLOR Tools, resources and events designed to ensure a more inclusive market research industry. About Us Welcome Researcher Gallery Wall THE GALLERY WALL Join IICs growing gallery of Researchers of color. If you're a freelancer, be sure to join the freelancer database. Inclusive Research Standards Guidelines on Capturing Identity in Research IIC Forward Live feedback consultations for your research needs. Data is Beautiful A new way to share data and insights stories. Submit a Story | See the Storie s IIC IN PERSON IIC goes on the road in 2022. Click here to learn more about our commitment to creating community this year. IIC Interactive Lounges 2022 Coming to a research & insights conference near you IIC & Friends NYC 2022 Teaming up with Mimconnect, ThinkNow Research, AdThrill & More! Up IIC Career Corner Post A Role | Explore Job Board Insights Inside Sessions BIPOC Researcher Check List Empowering Researchers Navigating New Job Opportunities IIC Touchpoint Map IIC x Ahzul x Public Service Contribute Assist in IIC's Efforts Diversity Sense Check Tool About Us (Home) Contact Us Demystifying Market Research Frequently Asked Questions IIC in Action See what events & initiatives IIC are coming up

IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Past Partnerships

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Mar 19, 2024 The Sound Research Director, Qualitative Research Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. ​ Read More Mar 19, 2024 The Sound Research VP of Creative Analytics Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. ​ Read More Past Partnerships

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

The Quirk’s Event, Virtual Fall Edition Wednesday, October 28, 2020 Disruption from the inside out: BIPOC experiences in MRX Learn More Insights in Color Board members, Dee de Lara, Kathy Dini James, Nathaly Pacheco-Santivanez, and Kalil Vicioso presented at The Quirk’s Fall Virtual Event on Wednesday, October 28. We all know the insights industry has work to do when it comes to implementing real change around diversity and inclusion. So how do we get there? This panel of BIPOC researchers from Insights in Color aims to offer concrete steps toward progress by exploring topics such as: 1. As a BIPOC in research and insights, which aspects of identity have either enhanced or served as a barrier for growth within the industry 2. What drew them to the industry in the first place and how to attract young BIPOC to marketing research 3. How to spark action around diversity and inclusion within your organization and your research practices 4. How to ensure diverse voices are heard and insights are coming from a place free of bias and racist lenses 5. What Insights in Color is doing to change the industry from the inside out Back to Full Menu

Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu