9ffb72f7-e9f3-41df-bd63-0a2eea068f33 IIC & Friend NYC Event Wednesday, June 8, 2022 An intimate event for multicultural research professionals and the allies & groups that support them. Learn More Sponsored by Forward & C-Space, IIC is coming to NYC and bringing friends (Adthrill, Mimconnect & Thinknow) along the way ! WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us! IIC & Friends NYC June 8, 2022, 6:00 – 10:00 PM EDT New York Register Now Back to Full Menu

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

72bc902f-343e-41ef-967a-f1ece7052f48 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! https://www.youtube.com/watch?v=0lKQ1Nj3j24 Back to Full Menu

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

e26c93f3-aa2a-4264-88f7-c8b3215ce6d1 IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Mar 19, 2024 The Sound Research Director, Qualitative Research Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. ​ Read More Mar 19, 2024 The Sound Research VP of Creative Analytics Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. ​ Read More Past Partnerships

IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

< Back Director, Qualitative Research The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge techniques and marketing models to solve brand, marketing, and innovation challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. We delight in the diversity of personalities, perspectives, experience, and expertise across the team. It is why magic happens here at The Sound. We have offices around the world: Chicago, London, and Vancouver and thrive on building connections. This hybrid role may be near any of our locations, preferably Chicago. The Role We are looking for someone who is insanely curious about people to join in a Director role. They should have the combined ability to lead consultative, qualitative (or hybrid) projects and have a proven track record of winning and building business. What you’ll be doing: You’ll be responsible for working with our clients to understand their challenges and show how we can solve them as a recognized expert, knowledgeable in multiple areas of business, with an openness and appreciation for diving into new categories. We are passionate about helping clients realize their growth ambitions and are genuinely interested in building our business. This entails leading client projects from start to finish- from initial proposal all the way through to final report and presentation and engaging in business development activities/marketing efforts. As part of a small, fast-growing team, you'll have the unique opportunity to see a wide variety of product categories and industry types; and be involved in all facets of the research process Above all, this is a role for someone who wants to roll up their sleeves and jump in to be a driving force in making things happen. What we’re looking for: At least 10 years experience in market research and brand / innovation strategy practitioner with super-strong strategic skills coupled with solid qualitative research skills; Hands-on research experience throughout career is a must. A wide range of product innovation and/or brand strategy experience; practiced and fully comfortable with standard brand and communications management thinking, models and strategic tools: Brand structures and models, positioning vs. purpose, creative strategy vs. execution An empathetic and responsible approach to developing team members (both on and off-project) An active interest in further diversity, inclusion and equity in the workplace and through our work Able to brief, manage, and oversee the day-to-day of the project life-cycle, from proposal through project completion. An accomplished presenter/storyteller who consistently demonstrates a strong understanding of the strategic issues Passion for turning insights into actionability; crafting strong strategic recommendations rooted in transformational insights Strong business development experience and a demonstrable track record in building new relationships and growing existing ones to deliver revenue growth Ability to thoroughly understand and dissect a client’s business and marketing challenges and identify the best possible approach to meet objectives, able to capture attention and trust Experience in writing high-quality proposals, architecting, project design, costing, as well as writing compelling pitches that bring both the process and the outcome to life A passionate interest in culture and commerce; self-informing and auto-didactic A degree or advanced degree in a relevant field We’re open to different backgrounds; agency, client-side and academia+ Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board

< Back VP of Creative Analytics The Sound Research ​ Forward > Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people is at the heart of everything we do. We deploy leading edge market research techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of strategic researchers, brand experts, idea generators and cultural anthropologists, we're best known for providing our clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business. Our offices are located in Chicago, London, and Vancouver and this role will ideally be hybrid located in our Chicago Office. The Role Our VP / Head of Creative Analytics (CA) is a visionary leader with the combined ability to lead consultative quantitative projects and have a proven track record of winning and building business. It requires extensive market research (preferably both quantitative and qualitative), brand strategy, and innovation experience to drive our business growth, team expansion and development within our Creative Analytics team. The VP is critical to the success of the CA team and has a revenue target, people leadership and project responsibilities across the research process lifecycle. We are in search of someone who thinks creatively at every stage – vision/proposal, crafting the approach, capturing, structuring team development, analyzing and using data to tell human stories that impact the client’s business. We’re looking for a candidate with an entrepreneur spirit to solve issues, create value, maximize growth and improve business performance. They will be a recognized expert, knowledgeable in multiple client sectors, with strong business development capabilities and extensive industry/market connections. Someone who is insanely curious about people; highly experienced in solving brand strategy, innovation and marketing challenges. They must be a truth-seeking detective – where data (numbers, text, images and more) are the clues that spark inspiration and creativity, from which we uncover stories and solve problems. Constantly learning and developing is a big part of who we are at The Sound and we need a proven mentor driven with a growth mindset to help our organization develop junior consultants in various specialist skills. Whether we’re designing innovative surveys reaching thousands of people or designing provocative approaches to gather qualitative data from an individual, it all originates with people -- their behaviors, beliefs, motivations and voices. Above all, this is a role for someone who wants to roll-up their sleeves and jump-in to be a driving force in making things happen. Yes, Accountability Pledge Signed How To Apply: Job Link URL ​ Apply Back to Job Board