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DETAILS:
WHY to align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person.
WHAT IIC will host an intimate event for members of the community and our supportive allies!
WHO check out some of the friends who will be joining us below!
Sponsored by
Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more.
Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”.
Our Friends
AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences.
Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences.
AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs.
Highlight is a venture-backed, woman and minority-owned in-home product testing platform.
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The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers.
Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here.
A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent.
Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals.
ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions.
We provide insight solutions to help organizations thrive in a changing demographic environment.
ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.