IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR. Join the Gallery Scroll, click and learn more about each market researcher & insights professional LOAD MORE

Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler

IIC's 2022 Preview 2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.

2bec717c-6e7e-49b8-a302-00a79e12c271 Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: https://vimeo.com/511214665 Back to Full Menu

Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul, a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. We are on a mission to ensure diversity exists at every touchpoint Click Here to learn more about building a career in Market Research and Insights. WHEN IT COMES TO DIVERSITY & INCLUSION, THE RESEARCH TO PRODUCTION PIPELINE IS BROKEN. Insights in Color partnered with Public Service, a platform and creative studio dedicated to advancing equity in imagemaking and Ahzul , a full-service, research- based consulting firm to emphasize the importance of ensuring that diversity is present at every point in the research to production pipeline. “When the production and talent teams are only moderately diverse, the final output is less successful in reflecting the nuanced and varied perspectives of BIPOC consumers. Unequal power dynamics in the production process and on set can impact how and if BIPOC creatives speak up when problematic issues arise. This can result in stereotyped or tokenized outputs, the misuse of cultural artifacts, and/or misrepresentation or underrepresentation of diverse groups on screen.” — ANU LINGALA- PUBLIC SERVICE When teams are truly diverse, and made up of more than one BIPOC team member, then the outputs for each of those touchpoints have a greater chance of reflecting the true world of consumers by recognizing their nuances, and speaking to their unique, sometimes overlooked experiences and truths. THE RESULT IS A MORE VIBRANT, REPRESENTATIVE FINAL OUTPUT. It is always necessary to step back and examine who is in the room, who is at the table, and who is allowed to speak at the table. Understanding the impact of power dynamics within each touchpoint is crucial in determining how diversity will or will not show up in deliverables and outputs. TRULY EQUITABLE DIVERSITY ENABLES BIPOC TEAM MEMBERS THE ABILITY TO SHIFT OR IMPACT DECISIONS, INPUTS OR FINAL OUTPUTS AT ANY POINT. Ensuring diversity and inclusion in the research and insights field is a necessary step, but is not as impactful when the teams the insights are passed to remain moderately diverse, steeped in unequal power dynamics or, not diverse at all. FIXING ONE SPOKE ON A BROKEN WHEEL CAN PROVIDE LITTLE TO NO CHANGE WHEN THE REST REMAIN UNATTENDED, UNCHANGED, AND UNDIVERSE.

a868fd34-c778-4d8c-8e4f-3e04a7b6ed24 New Freelancer Marketplace Wednesday, October 21, 2020 for BIPOC Research & Insights Professionals Learn More Brands, companies and organizations are actively looking for BIPOC research and insights professionals to hire to shift towards a more diverse & inclusive workplace. However, the pipeline for multicultural talent within the research field has historically been weak, as BIPOC professionals in this field are not only rare, but often choose to work for themselves after spending several years in the industry. To fill this void, Insights in Color (IIC) has begun creating various tools to serve as interim solutions for brands and companies seeking diverse talent, including the Diversity Sense Check Tool and the IIC Job Board in partnership with Mimconnect. Today, Insights in Color is launching the IIC Freelancer Marketplace to ensure that BIPOC Freelancers are discoverable by companies and brands seeking their expertise on various categories including beauty, retail, technology, cpg and more. Connecting to BIPOC researchers is a simple three step process. Companies seeking freelancers for short-term projects can submit their request and desired criteria in IIC’s Hire a Freelance Researcher Form . Once the information is captured, and payment is submitted, IIC’s network of BIPOC freelancers will automatically be notified of the the request. By developing this tool, IIC hopes to help bridge the gap for companies seeking diverse talent for all of their needs, not just DE&I or multicultural requests. Visit the Hire a Freelance Researcher page for more information. To join our researcher network visit our Ways to Join page Back to Full Menu

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Value Packages We don’t have any products to show here right now. Premium Packages We don’t have any products to show here right now.

Resources and tools for BIPOC/ Multicultural research & insights professionals and brands and agencies seeking diverse talent. CAREER CORNER For job seekers and companies seeking new talent. For tips and tricks on diversity, equity & inclusion in market research, click here. Companies Brands, Agencies & Insights Departments Researchers BIPOC Market Researchers, Strategists & Insights Professionals COMPANIES Clients Multicultural talent solutions for brands & agencies Post Advertise a Role Post a role on our job board to recruit multicultural research talent. View More Hire Hire a Freelancer For short-term/ project based engagements consider reaching out to our freelancer database. View More Browse Freelancer Gallery Use our Researcher Gallery Wall as a free tool to find your next candidate. View More RESEARCHERS Researchers Career Resources for current and prospective BIPOC researchers Apply Visit our Job Board Find new career opportunities posted by IIC every week! View More Sign Up Sign Up as a Freelancer Join our freelancer database to be contacted for future work projects & IIC initiatives. View More Join Join the Researcher Gallery Add your face and name to our growing gallery wall. View More For tips and tricks on diversity, equity & inclusion in market research, click here.

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Access Client Portal What's included in each type of request? Request types are defined by the number of pages in your submission. Clients can submit screeners, discussion guides, surveys, stimulus, reports and more to be reviewed in the IIC Forward Portal. Title Simple Request Intermediate Request Advanced Request Special Request Special Request II 15 minute briefing call Yes Yes Yes Yes Yes 15 minute debrief call Yes Yes Yes Yes Yes 2 Vetted IIC Researchers No Yes Yes Yes Yes Review Amount: up to 5 pages Yes Yes Yes Yes Yes Review Amount: up to 15 pages No Yes Yes Yes Yes Review Amount: up to 25 pages No No Yes Yes Yes Review Amount: up to 50 pages No No No Yes Yes Review Amount: up to 100 pages No No No No Yes Eliglbe for 1hr consultation? Yes Yes Yes Yes Yes Eligible for 1 month consultation? Yes Yes Yes Yes Yes Page 1 of 1 Access Client Portal Explore Pricing Explore Packages Bundled Packages TIER 1: PREMIUM Offers the most amount of requests & consulting options Premium Plus & Premium Plans* TIER 2: VALUE Offers the a lower price point for each package option Value Plus and Value Plan* *Plus plans include on-going consulting A la Carte Options Just need one or two requests? Choose from our a la carte options below. $150 admin fee applies when purchasing more than 3 A la Carte options Clients purchasing more than 5 a la carte options at a time will automatically be enrolled in a starter-pack bundle. 0-5 pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. Simple Request $175 Purchase Intermediate Request 6-15 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $225 per researcher (2 researcher minimum) Purchase Advanced Request 16- 25 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $300 per researcher, (2 researcher minimum) Purchase Tier 1Special Request 26-50 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $425 Purchase Tier 2 Special Request 50+ pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $550 Purchase See Product Store Client FAQs WHAT KIND OF DOCUMENTS CAN I SUBMIT? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus, etc. WHO ARE THE BIPOC RESEARCHERS REVIEWING MY REQUESTS? Freelancers and contract researchers who are vetted through IIC’s onboarding process. WHY WOULD I NEED MORE THAN ONE RESEARCHER? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and prospective on anything dealing with inclusion to make sure you get it right. CAN I CHOOSE THE RESEARCHER(S) I WANT TO WORK ON MY REQUEST? No. However, all customers can input the parameters of the type of researchers they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and more. HOW MUCH ARE THE RESEARCHERS PAID? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. WHAT ABOUT CONFIDENTIALITY? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not work on anything until all agreements are submitted. HOW LONG IS MY INFORMATION IN YOUR SYSTEM? All research request documents will be deleted after 30 days from the date of completion. WHAT SHOULD I EXPECT AFTER SUBMITTING A REQUEST? Researchers who receive and accept your request will add notes to the documents you submit through the portal and send them back to you. If needed, they will message you in the portal for further detail. WHAT HAPPENS IN A CONSULTATION? Consultations are set up for customers seeking live, one-on-one conversations with the researchers working on their projects. This can be for a duration of 1 hour or one month depending on your needs. Client Faqs

Redefining Identity In Research Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow SETTING NEW STANDARDS FOR THE INDUSTRY Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future. We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with. Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify. Read More about the shifting state of identity Learn more about Lucid's Commitment Download For Free! First Name Last Name Email Company Name Get Your Free Copy Download Now “ThinkNow is excited to be part of this initiative. Making sample more representative and inclusive is a core mission of our company, partnering with Lucid and Insights in Color on this initiative has enabled us to make an outsized impact on our industry. We see this as a first step in many towards a more diverse and inclusive market research landscape. ” — MARIO X. CARRASCO “Lucid is excited to collaborate with Insights in Color and ThinkNow to align our industry on a more inclusive set of identity demographic questions. Asking respondents who they are in a more inclusive way is critical to obtaining representative research insights and building a better respondent experience within ResTech. We look forward to continuing the conversation!” — TALIA LIPKIND

Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

IIC Partners with Samplecon & Quirks IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!