MRMW VIRTUAL SUMMIT 2022 Wednesday, July 6, 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Learn More MRMW Virtual Summit APAC/EU will bring together forward thinking clients, innovative agencies and technology disrupters to discuss the latest trends and innovations driving the insights and market research industry forward. MRMW will showcase the latest insight techniques - from planning and conducting, to analysis and the implementation of customer insights. This exciting summit includes presentations from top researchers from the world’s largest brands, interactive panel discussions and 1-2-1 meetings. This is a must-attend conference for researchers to learn, be inspired and network. Back to Full Menu

< Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: Back to Full Menu

IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

Where are all the Men? Wednesday, November 3, 2021 A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Learn More Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2020 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? Click the link to see! Back to Full Menu

The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

What's the Story Behind That? Wednesday, April 21, 2021 An IIC Educational Series Learn More Join IIC for a new educational series geared towards BIPOC students and young professionals to uncover the power of research and the role diverse voices can play in making brands more reflective of the realities we wish to see. Back to Full Menu

What do White Researchers Need to Hear? Wednesday, August 26, 2020 Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

The Better Why Conference: Timing is Everything Thursday, September 24, 2020 Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler Learn More The timeline on critical business decisions continues to accelerate. Decisions need to be made in hours not weeks, and if you have no input to give, decisions get made with the customer (and without the insights function). Join this discussion where we dig into how insights leaders are effectively positioning themselves as strategic partners to the business and ensuring the customer is a part of the most critical decisions. Key themes include: • How to qualify the need and the speed • How to embed into the business, drive speed and build relationships • How to accelerate response times through planning frameworks that provide direction and flex • How to land the brief and push for more answers from the business Back to Full Menu

IIC & Friend Photo Gallery Wednesday, June 8, 2022 Have a peak at our first event of the year! Learn More Back to Full Menu

An New IIC Partnership Announcement Monday, November 2, 2020 Partnering with Eyes4Research to provide college students free access to research tools Learn More Chicago, IL : Insight In Color (IIC) announced a new partnership with Eyes4Research. This partnership will provide IIC members access to an enterprise suite of research technology products, including survey, reporting, analytics and other research solutions offered by Eyes4Research at a discounted price. “We’re hoping this will make a difference with BIPOC insights professionals by giving them access to enterprise level solutions to make them more competitive in the space,” says Rudly Raphael, CEO of Eyes4Research. “This partnership supports IIC’s dedication to “Bridging the Gap of Awareness”, a key IIC pillar created to ensure that future generations of BIPOC insights and research professionals are not only increasingly aware of our industry, but also have access to the necessary tools to become astute practitioners in the field,” says Whitney Dunlap Fowler, Founder of IIC .” Starting today, IIC members and research practitioners will be able to: Access the research tools and services provided by Eyes4Research at 50% off. College students will be able to access the research tools and services for free. Additional perks for members will be offered in future events and initiatives between IIC and Eyes4Research. About Eyes4research : A research software and data collection firm with access to over 20 million B2C and B2B audiences, Eyes4research combines years of professional experience in the art of insight and technology to provide its clients end to end research solutions. To learn more about Eyes4Research, visit www.eyes4research.com . FOR MORE INFORMATION ABOUT HOW YOU CAN ACCESS THESE PERKS AND BENEFITS EMAIL THE IIC OPPORTUNITIES TEAM . Back to Full Menu

< Back Manager, Multicultural Analytics GroupM ​ Forward > ABOUT THE AGENCY: GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Take A Virtual Office Tour: https://roundme.com/tour/368027 THE ROLE Here at GroupM, the Multicultural Marketing Analytics team is a specialty group that integrates data + culture + marketing strategy. We’re looking for a dynamic data-driven Manager to join a bi-coastal group of energetic marketing consultants focusing on analytics and strategy. Working across the GroupM portfolio of agencies, we take a data first approach in identifying and quantifying the impact growth segments (Hispanic, African-American/Black, Asian and LGBTQ+) have on our client’s business. As a data-agnostic marketer, you will utilize a variety of data sources (proprietary and secondary) to tell compelling, multi-dimensional stories of who consumers are, how best to reach them, and how clients can relevantly engage with them to grow their business. If you find challenging the status quo and no two days being the same exciting – this job is for you! YOUR IMPACT: Well-versed on qualitative and quantitative research methods and vendors (brand lift studies, media effectiveness studies etc.) Experience with a variety of data sources needed to generate strong consumer insights (MRI/ Simmons, IRI Nielsen Data, Mintel, YouGov, NPD, Brand Health Metrics etc.) The ability to assess client challenges and develop data-driven approaches inclusive of data inputs needed to solve problems and provide recommendations inclusive of KPIs Knowledge of various campaign/media measurement tools and first and third data providers a plus (Acxiom, FourSquare, ComScore, Nielsen Ratings etc.) Demonstrated success in helping clients take concrete action based on analytics and data Demonstrated success in managing elements of a client relationship Seek creative opportunities to enhance the team’s visibility by providing thought leadership through new insights, data partnerships, and analytical approaches Ability to interface with key internal and external stakeholders YOUR QUALIFICATIONS: Educational and/or ample professional experiences within the Media/Marketing Research, Analytics, Marketing/Data Strategy space Excellent analytical skills with the ability to translate information into actionable insights Advanced statistical capabilities including: regression/ correlation analysis etc. a plus Strong presentation development and delivery skills – background with data visualization (i.e. tableau) a plus Bachelors Degree preferred Yes, Accountability Pledge Signed How To Apply: Job Link URL http://app.jobvite.com/m?3jSTYnwU Apply Back to Job Board