A community for multicultural market research & insights professionals rooted in intentional disruption A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS Contact Us Insights in Color IIC Initiatives About IIC

A subscription service for clients seeking access to Market Researchers for freelance projects. IIC CONNECT SURVEY FORM Thank you for filling out the IIC Connect Survey Form. You have successfully signed up for IIC Bolt & IIC Connect. Nothing else is required of you at this time. You will receive a confirmation in your inbox from Opportunities@iicinsightsincolor.com . To finish signing up for IIC Forward follow this link.

A Job Board for Market Research & Insights Professionals How It Works 1. Purchase a 30 or 45 day Job Post Package 2. Fill out a Submission Form 3. Repeat As Often As Needed Each Purchase Represents One Job Post. For Multiple Job Posts, Purchase Additional Subscriptions Per Post. No plans available Once there are plans available for purchase, you’ll see them here. Post Another Role

Falling into Insights- How to Break into the Market Research and Insights field. Insights in Color Presents: Falling into Insights A conversation about breaking into the MRX field. A Mimconnect, In Good Company Virtual Career Fair Initiative Click Here to Learn More About Market Research and How You Can Find a Career in This Space In partnership with Mimconnect's In Good Company Virtual Conference & Career Fair IIC Presents: FALLING INTO INSIGHTS: February 21, 2023 WHAT IS IT? A conversation with dynamic research & insights professionals on getting started in the market research and insights field. WHO’S IT FOR: Everyone! HOW LONG IS IT? 45 minutes WHO WILL BE SPEAKING? A dynamic panel of speakers from Meta, Spotify, ESPN, Accenture and Target. Learn more about our panel below. RSVP SPEAKERS A panel moderated by IIC's Founder, Whitney Dunlap-Fowler with speakers from ESPN, META, Target, Accenture and Target! MODERATOR WHITNEY DUNLAP - FOWLER Owner, Touch of Whit Creative Founder, Insights in Color Whitney Dunlap-Fowler is a seasoned semiotician and brand strategist specializing in helping clients build culturally intelligent brands. With more than 12 years of brand building expertise, she equips clients with the cultural strategy and foresight tools needed to insure their insights today will positively impact their bottom line beyond tomorrow. Before becoming an independent strategist, Whitney held roles at Kantar Added Value and Kelton Global and obtained her Masters in Media Culture and Communications at NYU. Today, she continues to work with clients across a wide variety of categories including Sephora, Meta, Target, ESPN, Oribe and more while overseeing Insights in Color, a diversity initiative for multicultural market research and insights professionals rooted in disruption, which she founded in 2020. EDWIN ROMAN Senior Director, Brand Strategy and Content Insights, ESPN Edwin Roman, who joined ESPN in 2004, is a Senior Director of Brand Strategy and Content Insights within the Marketing and Social Media department. In this role, Mr. Roman helps internal clients understand the brand and content landscape as it relates to the ESPN consumer -- ultimately serving as the “voice of the fan”. He is tasked with presenting these clients with strategic and tactical insights based on innovative proprietary and syndicated research solutions. He also serves as part of ESPN’s Inclusive Content Committee, is the People Chair for the SOMOS ESPN employee resource group and was part of the inaugural class of the ESPN M.O.R.E. mentorship program. Prior to joining ESPN, Mr. Roman conducted consumer trends research for RoperStarch, where he was responsible for analyzing and communicating macro level trends and category specific insights across a broad range of industries. Mr. Roman holds a Master of Arts degree in Industrial/Organizational Psychology from Hofstra University and a Bachelor of Arts degree in Psychology from the University at Stony Brook. He currently resides in New York City with his wife and daughter. KATHY DINI JAMES Consumer Insights Executive Meta Kathy Dini James is a consumer insights executive currently leading inclusion strategy insights at Meta. Formerly a brand planner, she has developed communications and new product strategies for products and services including hotels, fragrances, pasta sauces and dinners, natural personal care, and developed multi-cultural strategies for spirits and personal writing brands. Prior to Meta she led brand communications insights at Verizon’s wireless division, and worked at Time Inc. (now Meredith) leading brand, content and live event insights at Essence Magazine and People brands. She’s a big believer that what’s is good for people is good for business, and is deeply obsessed with what people want, why they do what they do, and how truly people-centric experiences and brands can move people and do good in the world. Kathy is a recent resident of Oakland, CA from downtown Jersey City by way of Brooklyn, USA. She was born in Toronto, Canada to parents from the twin-island of Antigua and Barbuda in the West Indies. JEFFREY G. SCOTT, PH.D. Director of Product Insights for Food & Bev Target Jeffrey G. Scott, Ph.D. is the Director of Product Insights for Food & Beverage at Target in Minneapolis, MN. Jeffrey has been working in Sensory & Consumer Sciences for 15+ years (spanning across CPG, Vendor/Agency, and Retail), designing customized research plans/strategies to effectively deliver key insights to the business and executive teams. At Target, Jeffrey leads a talented team of researchers that focus on qualitative and quantitative research. Her team strategically partners with product development and other key areas of the business to develop, improve, and launch high quality brands and products/packages that consumers will love! When she is not working, Jeffrey enjoys spending time with her husband and 3 children by cross-country skiing, hiking, dancing/singing, and much more! REGGIE ROMAIN, M.A. Talent Research Associate Manager Accenture Research Reggie Romain, M.A., is a Talent Research Associate Manager with Accenture Research where he helps lead and contributes to thought leadership research to support the work of Accenture’s Talent & Organization/Human Potential practice. He has a M.A. in Industrial Organizational Psychology with a concentration in Organizational Behavior from CUNY Brooklyn College — where he studied team dynamics and processes. In his current role, Reggie focuses on ways to build inclusive and equitable experiences in the workplace so that individuals can reach their human potential, as well as how to best enable employees to acquire skills necessary for the future of work.” ALEXANDRA HORNSBY Insights Manager Spotify Currently an Insights Manager at Spotify, Alex leads a team focused on user growth. Bringing over ten years of experience in insights and strategy, Alex has previously consulted for a range of brands including Snapchat, Apple, L’Oreal and Nike. Her projects have taken her to over 20 countries carrying out fieldwork, with a particular skew towards understanding the needs of users in the Global South. Alongside working with corporate clients, Alex has further consulted for a number of Foundations and nonprofits. Click Here to Learn More About Market Research and How You Can Find a Career in This Space RSVP

A cost estimation tool for marketing freelancers to estimate their hours, fees and costs more accurately for client requests, proposals and projects. What's Included: A multi-tab excel spreadsheet pre-filled with key formulas and task prompts An overview of key costing, timing and fee definitions vital to the estimation process  A travel estimation sheet to calculate costs for travel Examples for how a freelancer might consider his/her hours Market Research Freelancer Cost Sheet A downloadable tool for freelancers to build a more reliable costing formula. The freelance consultancy community in market research has grown tremendously in the past 5 years. As new entrepreneurs enter the marketplace, many are facing challenges they had not considered before. We'd like to help you get a head start. Freelancer Cost Sheet $25.00 Price Add to Cart What's Included: A multi-tab excel spreadsheet pre-filled with key formulas and task prompts An overview of key costing, timing and fee definitions vital to the estimation process A travel estimation sheet to calculate costs for travel Four examples for how a freelancer might consider his/her hours The Details: This is a freelance project costing tool to act as a calculator for figuring out what to charge a client for a research & consulting projects. It provides a way for you to calculate the costs for your time as well as any additional fees that may need to be accounted for. The form breaks a project into six phases: 1. Alignment & Setup 2. Expert & Stakeholder Interviews 3. Desk Research 4. Qualitative Research, (in-person interviews or an online discussion board) 5. Client Workshop Freelancers are to input their hours and fees into the phases that directly apply to their project needs. We've provided a typical list of tasks associated with each phase to allow you to think through your timing and project involvement in a more detailed and organized way. Each phase also accounts for hard costs for things like incentives, transcripts and miscellaneous vendor fees. The pre-filled tasks are meant to be a guide, but can be modified as needed by the user. While most freelancers work independently, we've ensured that the cost sheet can help estimate costs for 2 freelancers at a time, if needed. Finally, we've provided a travel estimation sheet for freelancers who may need a more precise way to account for client travel. While you don't need to be an expert at Excel, you must be somewhat familiar with how it works for this tool to be beneficial. No Refunds.

More Opportunities for Diversity Exist You are off to a solid start, but there are a few more opportunities that you could be tapping into to ensure your research and outputs are as inclusive as they need to be. You have put effort into making your research inclusive however, more work may need to be done to ensure that you’ve also accounted for any of your own cultural biases and assumptions. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Make sure to reexamine your screeners, surveys and overall methodological approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

A Need for Increased Diversity Resources Though you have thought about diversity somewhat, you have not put enough resources into your research process and team structure to ensure your research is truly inclusive and void of bias. Without additional diversity considerations, your projects may not yield the most accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

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Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

Resources and tools for BIPOC/ Multicultural research & insights professionals and brands and agencies seeking tips, tricks and guidelines to ethical and inclusive research methods. TOOLS & RESOURCES Knowledge & information for insights professionals seeking new diversity solutions. Visit our FAQ page for more. Inclusive Research Standards An IIC Lunch & Learn Session For Market Research Professionals Learn More Download Empower Yourself Follow our guidelines to ensure success as you navigate your career in the research & insights industry. View More Download Inclusive Research Standards Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow. View More Download Attracting BIPOC Talent Download our tips and insights for free! View More

A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story.  Where are all the Men? A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story . Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2021 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? See speakers and moderators below! SPEAKERS DAN RAMIREZ - VP PRODUCT STRATEGY AND SOLUTIONS AT SUZY With a long career in building and developing data and measurement products while at Microsoft, Yahoo, global media agencies, and Tech Startups. Dan has helped productize Ideas and solutions on a global scale, including proprietary behavioral segmentation and quantitative research measurement. ANTWOINE FLOWERS - SR. DATA SCIENTIST AT GOOGLE Antwoine is a senior data scientist with 5+ years experience across the biomedical, financial, and technology sectors, his area of expertise is experimentation and measurement of user trends across technology platforms. He hails from the south side of Chicago, Illinois and is a graduate of Tuskegee University, a historically Black College. Currently, he is excited about entering the crypto currency industry and pioneering research within this emerging market. ANDY MONZON - AD PROJECT MANAGEMENT AT EGG STRATEGY Andy is an Associate Director in Project Management at Egg Strategy, a global strategy and innovation agency, inspiring true paths forward for leading CPG, Health and Lifestyle brands. He got his start in the industry 10 years ago, first a telephone recruiter, then as a facility/project manager before making the transition to the agency side. His previous agency experience includes stints at The Sound, Flamingo and Kantar. When not writing screeners or managing recruits, Andy spends a lot of his time working on Egg’s DE&I goals, as well as co-leading the agency’s internal Multicultural Team. He’s of Latinx heritage (via El Salvador), an avid Seinfeld fan, coin collector, sneakerhead and supporter of most NY-area sports teams (Giants, Yankees, Knicks and Devils). MICHAEL CORREA - SR. USER RESEARCHER AT WARNER MEDIA Born and raised in the midwest, Michael has received a bachelor of science in Psychology at Illinois Institute of Technology and a master of science in Human-Computer Interaction from DePaul University. He has worked as a mixed-methods user researcher across industries, including entertainment, medical devices, packaging, and defense. Currently resides in the greater Seattle area working as a Senior User Researcher at Warner Media. An accessibility advocate, he works to provide improved research methods to engage audience segments with accessibility needs.

IIC Partners with Mimconnect, Adthrill and Thinknow Research IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.