Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Access Client Portal What's included in each type of request? Request types are defined by the number of pages in your submission. Clients can submit screeners, discussion guides, surveys, stimulus, reports and more to be reviewed in the IIC Forward Portal. Title Simple Request Intermediate Request Advanced Request Special Request Special Request II 15 minute briefing call Yes Yes Yes Yes Yes 15 minute debrief call Yes Yes Yes Yes Yes 2 Vetted IIC Researchers No Yes Yes Yes Yes Review Amount: up to 5 pages Yes Yes Yes Yes Yes Review Amount: up to 15 pages No Yes Yes Yes Yes Review Amount: up to 25 pages No No Yes Yes Yes Review Amount: up to 50 pages No No No Yes Yes Review Amount: up to 100 pages No No No No Yes Eliglbe for 1hr consultation? Yes Yes Yes Yes Yes Eligible for 1 month consultation? Yes Yes Yes Yes Yes Page 1 of 1 Access Client Portal Explore Pricing Explore Packages Bundled Packages TIER 1: PREMIUM Offers the most amount of requests & consulting options Premium Plus & Premium Plans* TIER 2: VALUE Offers the a lower price point for each package option Value Plus and Value Plan* *Plus plans include on-going consulting A la Carte Options Just need one or two requests? Choose from our a la carte options below. $150 admin fee applies when purchasing more than 3 A la Carte options Clients purchasing more than 5 a la carte options at a time will automatically be enrolled in a starter-pack bundle. 0-5 pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. Simple Request $175 Purchase Intermediate Request 6-15 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $225 per researcher (2 researcher minimum) Purchase Advanced Request 16- 25 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $300 per researcher, (2 researcher minimum) Purchase Tier 1Special Request 26-50 pages INCLUDES: notes and review from 2 IIC trained, BIPOC researchers 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $425 Purchase Tier 2 Special Request 50+ pages INCLUDES: notes and review from 1 IIC trained, BIPOC researcher 15 minute briefing call 15 minute summary call with your researcher Assume a 24-48hr turn around from the point the request is answered. $550 Purchase See Product Store Client FAQs WHAT KIND OF DOCUMENTS CAN I SUBMIT? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus, etc. WHO ARE THE BIPOC RESEARCHERS REVIEWING MY REQUESTS? Freelancers and contract researchers who are vetted through IIC’s onboarding process. WHY WOULD I NEED MORE THAN ONE RESEARCHER? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and prospective on anything dealing with inclusion to make sure you get it right. CAN I CHOOSE THE RESEARCHER(S) I WANT TO WORK ON MY REQUEST? No. However, all customers can input the parameters of the type of researchers they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and more. HOW MUCH ARE THE RESEARCHERS PAID? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. WHAT ABOUT CONFIDENTIALITY? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not work on anything until all agreements are submitted. HOW LONG IS MY INFORMATION IN YOUR SYSTEM? All research request documents will be deleted after 30 days from the date of completion. WHAT SHOULD I EXPECT AFTER SUBMITTING A REQUEST? Researchers who receive and accept your request will add notes to the documents you submit through the portal and send them back to you. If needed, they will message you in the portal for further detail. WHAT HAPPENS IN A CONSULTATION? Consultations are set up for customers seeking live, one-on-one conversations with the researchers working on their projects. This can be for a duration of 1 hour or one month depending on your needs. Client Faqs

Redefining Identity In Research Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow SETTING NEW STANDARDS FOR THE INDUSTRY Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future. We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with. Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify. Read More about the shifting state of identity Learn more about Lucid's Commitment Download For Free! First Name Last Name Email Company Name Get Your Free Copy Download Now “ThinkNow is excited to be part of this initiative. Making sample more representative and inclusive is a core mission of our company, partnering with Lucid and Insights in Color on this initiative has enabled us to make an outsized impact on our industry. We see this as a first step in many towards a more diverse and inclusive market research landscape. ” — MARIO X. CARRASCO “Lucid is excited to collaborate with Insights in Color and ThinkNow to align our industry on a more inclusive set of identity demographic questions. Asking respondents who they are in a more inclusive way is critical to obtaining representative research insights and building a better respondent experience within ResTech. We look forward to continuing the conversation!” — TALIA LIPKIND

Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

IIC Partners with Samplecon & Quirks IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story.  Where are all the Men? A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story . Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2021 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? See speakers and moderators below! SPEAKERS DAN RAMIREZ - VP PRODUCT STRATEGY AND SOLUTIONS AT SUZY With a long career in building and developing data and measurement products while at Microsoft, Yahoo, global media agencies, and Tech Startups. Dan has helped productize Ideas and solutions on a global scale, including proprietary behavioral segmentation and quantitative research measurement. ANTWOINE FLOWERS - SR. DATA SCIENTIST AT GOOGLE Antwoine is a senior data scientist with 5+ years experience across the biomedical, financial, and technology sectors, his area of expertise is experimentation and measurement of user trends across technology platforms. He hails from the south side of Chicago, Illinois and is a graduate of Tuskegee University, a historically Black College. Currently, he is excited about entering the crypto currency industry and pioneering research within this emerging market. ANDY MONZON - AD PROJECT MANAGEMENT AT EGG STRATEGY Andy is an Associate Director in Project Management at Egg Strategy, a global strategy and innovation agency, inspiring true paths forward for leading CPG, Health and Lifestyle brands. He got his start in the industry 10 years ago, first a telephone recruiter, then as a facility/project manager before making the transition to the agency side. His previous agency experience includes stints at The Sound, Flamingo and Kantar. When not writing screeners or managing recruits, Andy spends a lot of his time working on Egg’s DE&I goals, as well as co-leading the agency’s internal Multicultural Team. He’s of Latinx heritage (via El Salvador), an avid Seinfeld fan, coin collector, sneakerhead and supporter of most NY-area sports teams (Giants, Yankees, Knicks and Devils). MICHAEL CORREA - SR. USER RESEARCHER AT WARNER MEDIA Born and raised in the midwest, Michael has received a bachelor of science in Psychology at Illinois Institute of Technology and a master of science in Human-Computer Interaction from DePaul University. He has worked as a mixed-methods user researcher across industries, including entertainment, medical devices, packaging, and defense. Currently resides in the greater Seattle area working as a Senior User Researcher at Warner Media. An accessibility advocate, he works to provide improved research methods to engage audience segments with accessibility needs.

IIC Partners with Mimconnect, Adthrill and Thinknow Research IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.

Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Bridging the Gap of Awareness By Driving Relentless Awareness Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Education | Data is Beautiful | Careers Education & Awareness Generated with the future of our category in mind with a long-term goal to create the right educational pipelines and support systems to address the gap of awareness between younger BIPOC generations and the market research & insights fields. Data is Beautiful Charged with demonstrating the importance & impact of BIPOC populations being the architects of their own stories, by highlighting the beautiful outputs & impactful narratives told by BIPOC market researchers & insights professionals. Careers & Partnerships Built to connect BIPOC researchers seeking networking, partnership and career opportunities and resources. This Pillar in Action January 3, 2022 IIC Releases its Data is Beautiful Website Learn More An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. September 30, 2021 In Good Company Learn More A Digital Career Fair by Mimconnect November 2, 2020 An New IIC Partnership Announcement Learn More Partnering with Eyes4Research to provide college students free access to research tools October 1, 2021 What's the Story Behind That Learn More An IIC Educational Series April 12, 2021 What's the Story Behind That? Learn More An IIC Educational Series October 21, 2020 New Freelancer Marketplace Learn More for BIPOC Research & Insights Professionals

Partner with Insights in Color for our 2022 Sponsorship Initiatives including IIC & Friends Tour, IIC Interactive Lounges with Quirks & Samplecon and IIC's Connected Mentors Series. 2022 SPONSORSHIP OPPORTUNITY DETAILS IIC & FRIENDS | INTERACTIVE LOUNGE WITH QUIRKS | CONNECTED MENTORS Jump to Sponsor Payment IIC & Friends NYC IIC is going hosting an event for IIC members and bringing friends along the way - we’re hoping to see you there! HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more . Become a Sponsor DETAILS: WHO IIC & other industry leading diversity organizations including Mimconnect, AdThrill, ThinkNow Research & More! HOW IIC will host an intimate event for members of the community & our allies in NYC in 6/8 from 6 -10pm. WHY To align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person. IIC & Friends Tou IIC INTERACTIVE LOUNGE YOUNG IN RESEARCH an Interactive Lounge series at some of the industry’s most coveted conferences & events. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO IIC executive members + BIPOC students & young professionals under 30 HOW We will be hosting interactive spaces during Quirks NYC in July. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. To help close the gap of awareness and generate more interest, IIC hosting an Interactive Lounge Series to appeal to younger, junior members of our field (30 and below) and college students to demonstrate what a life in research and insights can look like for them. Interactiv Louge CONNECTED MENTOR SERIES AUGUST 2022 A new way for multicultural research and insights professionals to find and establish mentorship relationships virtually. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO Current BIPOC members of the IIC community seeking mentorship opportunities. ( A LIMIT OF 30 MENTOR SLOTS WILL BE AVAILABLE.) HOW A half-day session through our online platform for that will connect BIPOC mentors & mentees together in private, one-on-one “speed dating” sessions. WHY To double down on IIC’s commitment to community and creating pathways for professionals of color to find each other and create valuable connections. Connected Mentors Sponsorships range from Silver to Vibranium All of which include a confirmed slot in our digital grab bags for all attendees and access to our IIC Sponsorship Package where you will be featured as an event sponsor in event social media posts, IIC newsletter email blasts. To view the full details of each sponsorship package, download them here. Seeking an invoice for your sponsorship dollars? Email us. BECOME A SPONSOR First Name Email Last Name Company Initiative Choose an option Level Choose an option If "Other" selected above, please explain Confirm Total Sponsorship Amount $ I want to subscribe to the newsletter. Keep my contribution anonymous Contribute Please check your email for a confirmation! Become a Sponsor

Market Research And Insights Roles For Multicultural, Diverse Researchers IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Past Partnerships

Diversity, Equity & Inclusion Training are Highly Suggested There seem to be a lot of unknowns in your research process. There may be a need for diversity training for your team to better understand how to setup and think about research in a way that doesn't produce insights and outputs through a restrictive lens, effectively muting diverse consumer narratives. Based on your responses, your research is likely already entrenched in cultural biases which automatically prevents your work from being as inclusive as it needs to be. Contact the IIC team to schedule a diversity consultation below. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER We highly recommend that your organization set up a diversity and inclusion training to better understand how lack of diversity not only impacts your work, and internal processes. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Inciting Action Through Revolutionary Change Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Tools & Resources for Inclusive Research Methods This Pillar in Action July 28, 2021 Redefining Identity Learn More New Rules for Sampling in Market Research July 28, 2020 A Diversity Tool for Market Research and Insights Professionals Learn More A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods June 29, 2021 Inclusive Research Standards Learn More A new formula standardizing the approach on how to approach questions around identity

Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.