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  • Inclusivity in Research

    2bec717c-6e7e-49b8-a302-00a79e12c271 Inclusivity in Research Monday, February 15, 2021 An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. Learn More At the end of 2020, IIC Board member, Rian Chandler-Dovis hosted a speaker series for students seeking to know more about research and insights. Speakers for the event included other IIC Board Members Ambika McGee, Hina Hussain, and Deadra Rahaman. The goals of the session were: To offer students support and guidance as they conduct research for their capstone projects. To ensure the next generation of market research and insights professionals understands and values the importance of multicultural perspectives. To introduce students, many of whom are BIPOC, to a group of powerful BIPOC (and female!) role models. See more below: Back to Full Menu

  • IIC Connect | Insights In Color

    A subscription service for clients seeking access to BIPOC Market Researchers for freelance projects.  A subscription service for clients seeking access to Market Researchers for freelance projects. Subscribe Introductory Special - 30% off UNLIMITED ACCESS A subscription package grants you unlimited access to our dynamic database of freelance market researchers for as long as your subscription lasts. KNOW BEFORE YOU GO This services allows you to fully scan their backgrounds and skillsets in order to gain a better understanding of their capabilities before contacting them. PICK YOUR RESEARCHER Once you've contacted them through the platform, you are free to connect with them on your own time outside the platform. Subscribe IIC Connect Subscription Plan Best Value IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods

  • IIC Presents: Insights Inside- An Intimate Conversation

    0b4b36f4-e1f2-4d29-8f60-fbd7271ebc54 IIC Presents: Insights Inside- An Intimate Conversation Thursday, February 18, 2021 Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler Learn More Join us in the first of our IIC member series where we learn and hear about the stories and journeys of IIC’s Board and Advisory Council Members. Back to Full Menu

  • What's the Story Behind That?

    e957e85c-6df8-4d39-a7ef-ae978c74ef09 What's the Story Behind That? Wednesday, April 21, 2021 An IIC Educational Series Learn More Join IIC for a new educational series geared towards BIPOC students and young professionals to uncover the power of research and the role diverse voices can play in making brands more reflective of the realities we wish to see. Back to Full Menu

  • Conducting Multicultural Research

    3f6d810f-60ed-4ac4-907f-d379f0cd697f Conducting Multicultural Research Monday, July 26, 2021 IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research Learn More Read more about conducting what multicultural research is, how to conduct it and factors to consider. Back to Full Menu

  • Qual360 North America 2022

    23afc47f-661a-4682-af50-b2bb9dddea80 Qual360 North America 2022 Tuesday, March 8, 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Learn More Qual360 North America 2022 will be back in Washington D.C. on March 8 & 9 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent moderators and disruptive technology providers. The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. For more information on how you can join the event, click here . Back to Full Menu

  • Redefining Identity

    b20252ca-403a-43d3-9adb-43090ae492b5 Redefining Identity Tuesday, July 27, 2021 New Rules for Sampling in Market Research Learn More In this podcast, IIC’s Whitney Dunlap-Fowler , Talia Lipkind , Team Lead, Trust & Safety Ops and John “Tre” Rials , Associate Director of Partner Programs at Lucid , discuss a new collaboration focused on defining new parameters and standards around identity when conducting market research today and in the future. Back to Full Menu

  • Plans & Pricing | Insights In Color

    IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods 1 Job Post- 30 Days $ 175 175$ Every month One Role Posted for Thirty Days Select 1 Job Post - 45 Days $ 250 250$ Every 45 days One Job Role Posted for 45 Days Select

  • The Multicultural Researcher Gap

    e992827d-2604-4dc5-96ac-8f66b007d5e3 The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

  • IIC Forward Portal- Researchers | Insights In Color

    Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

  • You Don’t Know What you Don’t Know: An Unfiltered Conversation

    24de1dc3-a04b-4634-80da-36372471b91f You Don’t Know What you Don’t Know: An Unfiltered Conversation Tuesday, September 15, 2020 Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

  • IIC Connect Thank You | Insights In Color

    A subscription service for clients seeking access to Market Researchers for freelance projects. IIC CONNECT SURVEY FORM Thank you for filling out the IIC Connect Survey Form. You have successfully signed up for IIC Bolt & IIC Connect. Nothing else is required of you at this time. You will receive a confirmation in your inbox from Opportunities@iicinsightsincolor.com . To finish signing up for IIC Forward follow this link.

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