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A BIPOC Researcher Checklist Given the increased need for BIPOC researchers, Insights in Color wanted to provide a way to empower prospects, candidates and job seekers with a list of factors to consider when navigating new job opportunities. This list is meant to: 1. Establish a foundational set of factors for BIPOC research and insights professionals to consider when seeking or transferring to a new role. 2. Provide a comprehensive way for researchers of color to examine how the outward facing statements made by a company may or may not match their actions or efforts especially when it comes to diversity and inclusion. 3. Arm BIPOC researchers with the right consideration tools to make better, well-informed judgement calls on the companies & departments seeking our unique talents and expertise. It was created for: CANDIDATES SEEKING NEW ROLES This list is meant to empower you to ask the right questions during the interview process or to at least be on the look-out for specific cues and codes on how welcoming/ inclusive your experience will be should you be asked to join a company or research request. RESEARCHERS EXPANDING INTO DE+I FUNCTIONS This list is meant to encourage you to properly vet & examine the origins of the need and to guage your current company’s vision and commitment to the space, and the extent to which your efforts will be successful. Free Download

Insights in Color, a community for multicultural market research & insights professionals rooted in intentional disruption. Get to know about us, see our pillars, meet our partners INSIGHTS IN COLOR A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. ABOUT US | OUR PILLARS | WHAT DRIVES US We’re Changing the Research & Insights Industry from the inside out. Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds. This truth is even more evident in communities of color. There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented. This cannot continue to be the case. OUR PURPOSE We are working to increase diversity in our field The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention. IIC is hoping to be the catalyst to ignite some of this change. About Us ABOUT US WHO WE ARE A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out. Learn More WHAT WE’RE DOING: Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. See our Initiatives HOW WE’RE DOING IT We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow. See our Pillars Our Pillars Pillars Anchor BUILDING COMMUNITY THROUGH RADICAL TRANSPARENCY A pillar dedicated to supporting current and future BIPOC market researchers by: Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences Read More BRIDGING THE GAP BY DRIVING RELENTLESS AWARENESS A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. We are pursuing this pillar with three task forces: 1. Education 2. Data is Beautiful 3. Careers & Partnerships Read More INCITING ACTION THROUGH REVOLUTIONARY CHANGE A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Read More

A community for multicultural market research & insights professionals rooted in intentional disruption A DIVERSITY INITIATIVE FOR INSIGHTS & RESEARCH PROFESSIONALS How Can We Help You? Select Contact Us

Coming Soon IIC FORWARD was created to give clients the ability to have their research approaches and documents (screeners, reports, discussion guides, stimulus & more) reviewed in real time to ensure diverse and representative measures are accounted for in their work. What it is. A fast, easy way for clients to receive input from experienced BIPOC market researchers on every step of the market research process. Who it's for. For brands and agencies seeking support and inputs to ensure more intentionally inclusive research methods and outputs. RESEARCHERS Get paid to contribute your insights on multicultural consumer research projects. Up CLIENTS Receive real-time inputs and guidance on your research approaches & documents. Up Researcher Application Process To ensure we recruit the right researchers, there is a quick, three step application process. Researcher Portal Step 1: Assessment To determine your eligibility you will be required to answer preliminary questions (below) and do a quick baseline assessment of your skillset. (7-10 mins) Step 2: Register To ensure your information is properly loaded into the system. (5mins). Save this portal page in your bookmarks! PLEASE HAVE YOUR RESUME & ASSESSMENT DOCUMENT READY TO SUBMIT. Step 3: Final Approval IIC Reviews your application and determines placement. (24-48hrs). If approved, vendors will sign necessary terms & conditions agreements before they are eligible to receive research requests. Start the Process Researcher FAQs Client Portal Have your documents reviewed fast and efficiently by IIC Researchers. Client Portal 1 Submit a request in IIC Forward’s Portal. Create a research request based on the number of pages in your document that are needed to review (submit a simple, intermediate or advanced request). 2 Correspond with researchers in real time. Once a researcher picks up your request you will be able to message them or speak with them through the portal about any additional details you may need from them. 3 Receive critical feedback in 24- 72 hours. Depending on the size of the request, our researchers will review your document and submit notes and feedback within 2-4 business days. Explore Pricing Client FAQs

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR Insights in Color is bringing researchers of color into one place to build a new kind of virtual researcher community online. This gallery is meant to create visibility for researchers of color, push the envelope on re-imagining what a researcher looks like and serve as a platform where BIPOC research practitioners can find each other and build a one-of--a-kind connected network. If you are a research or insights practitioner of color, we'd love to add you to our gallery! How to join the Gallery Wall Fill out the form below Submit a picture your grandmother would be proud of. Wait 1-2 weeks to find your picture in our gallery Criteria: The image you select should be of you doing fun, everyday, non-research things. No professional head-shots please- we take people as they are here. Selfies encouraged. Be your most authentic self. All submissions are final and can not be revised. Join the Gallery First Name Email Last Name Job Title [optional] Please provide ONE link that you'd like your image to connect prospective viewers to. This can be a link to your Linkedin page, your personal website or portfolio. [links will not be able to be changed once submitted] INCLUDE HTTP:// Link Practice Area (no more than 2) * Required Qualitative Quantitative Qual & Quant UX Research Semiotics Brand Insights & Strategy Digital Insights & Strategy Multicultural Insights & Strategy Social Listening Insights Wizard (Essentially you do a bit of everything) Consumer Insights Data Analytics Other: Other Are you a freelancer or independent consultant? Would you like your information to be added to a networking spreadsheet featuring other minorities in research which will be distributed to everyone who signs up for IIC? Please upload a HI-RES picture of yourself. No corporate head shots please! We want to see you in your best, most fun, most fly, most authentic self! A picture that would put a smile on your grandmother's face. [please note, images will only be uploaded once, so make sure these are the pictures you really want others to see] Fun Picture Submission Upload File Upload supported file (Max 15MB) TERMS & CONDITIONS By submitting your information and image for the IIC platform, you agree to allow Insights in Color to use your likeness and information provided (first name, last name, title, research practice area, respective link & picture) on the IIC website for any content referring to "researchers gallery page" or networking documents to be released afterwards, unless otherwise noted, without any further permission from, or payment or attribution to you. Furthermore, by submitting information to this platform, you attest that you are at least 18 years old, a market researcher of color (Black, African American, Hispanic/Latinx, Asian, Biracial etc.), and that you own and control all rights to the images and information you've provided. For questions about the use of your information please email info@insightsincolor.com . * I accept all above stated terms & conditions Subscribe me to IIC Updates (optional) Submit Welcome to the Community! Check back in 1-2 weeks to find yourself in the gallery!

IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. Data is Beautiful Story Submission Purpose 1. Changing the way data and insights are socialized in the industry by reimagining insight outputs about BIPOC groups. 2. Appealing to younger generations of researchers in order to highlight the importance & impact of BIPOC groups being the architects of their own stories. 3. Shining a light on brands, agencies and insights suppliers doing the work to tell immersive, impactful multicultural insights stories View Site Process 1. DOWNLOAD the submission template, fill it out & save it 2. SUBMIT the information in the Data is Beautiful Form; attach the template from step 1. 3. PAY the submission FEE ($1500)* 4. FINALIZE & work with IIC to clarify any last minute touches & see your insights story on site in 10-15 business days! *due to the highly interactive nature of the data is beautiful platform, IIC must pay web design specialists to create each and every story in unique ways. We take a lot of time to liaise with each specialist throughout the story development process along with members of your team. The fee accounts for the labor of the web design specialists and the IIC team. More Details

Join the Community For all researchers & insights professionals, brands and agencies wishing to stay in touch with IIC Join IIC First Name Email Last Name Website (optional) Company Title Describe your Organization * Required Academia Agency BIPOC Owned Agency Brand Ops Freelancer/ Independent Researcher Other How do you identify? * Required Asian/Asian American Black Afro Caribbean/ African American East Asian Filipino Hispanic American / Latinx Middle Eastern Native American or Alaskan Native Pacific Islander South Asian/Indian White/Caucasian American Other/ prefer to self identify Prefer not to identify How do you identify? * Required Female Male Non Gender Conforming- including nonbinary gender fluid transgender or other Prefer to self identify Prefer not to identify If Prefering to Self Identify I want to subscribe to the newsletter. Submit Welcome to the Community!

What's the Story Behind That? A series that supports our education pillar and is dedicated to highlighting the stories behind some of your favorite commercials, brands, products and innovations with the goal of showing you how you can be a part of a growing, dynamic industry. WHO’S IT FOR: BIPOC students and young professionals who may not be aware of the MRX field or how important their voices and perspectives are in the field of research, strategy and insights. WHY IS IT DIFFERENT? Instead of focusing the conversation on research and insights first, we start with the end product - something young consumers all know, use or have seen. We then and talk about how research and insights were used to create something we love. WHEN IS THE NEXT SESSION? We have slots open for this coming April & September 2022. With over 100 RSVPs, and 7+ educational institutions, IIC secured a 60% attendance rate throughout the entirety of our previous session and plan for a higher success rate in the future. See Previous Session HOW CAN MY COMPANY BE APART OF THIS? Research & insights brands/ agencies wishing to partner with us will need to have an "end product" in that can be shared with the public in mind. Once you have this, register, pay a small fee and work with the IIC team to secure the final logistics . Sign My Company Up HOW CAN MY STUDENTS JOIN THIS SESSION? Contact IIC to make sure your school and students are included in our "What's the Story Behind That?" initiative announcements. Finally, if you're not yet apart of the IIC community, be sure to join our mailing list. Sign Us Up Past Sessions On October, 14, 2021 at 12pm EST IIC was joined by Microsoft to present to students across the country on how some of their most memorable campaigns came to life with the help of insights and researcher. SPEAKER RENUKA IYER Renuka Iyer is a Director of Market Research in Microsoft’s Research + Insights team. During her tenure at Microsoft, Renuka has held several positions within the team and has proven experience in both consumer and commercial business areas. Her superpower lies in building strong relationships and bringing diverse data and people together to drive one coherent customer insight and story. She has drawn on these superpowers consistently to build complex programs from (sometimes an ambiguous) idea. As a leader, she is hands on, authentic and passionate about promoting a diverse and inclusive work culture. Prior to Microsoft, Renuka worked at Unilever, India. Renuka lives with her family in Seattle, Washington. She is a mom to two teenagers with wide interests ranging from food, travel, reading, running, hiking, Zumba and deeply involved and interested in causes that benefit education, especially for under privileged children. SPEAKER STACEY TERRIEN Stacey Terrien is the Director of Global Advertising at Microsoft. During her tenure at Microsoft, Stacey has served as a Product Marketer in mobile devices where she was granted a patent for innovative production techniques, and has also overseen global advertising creative development across multiple award winning campaigns for Windows, Microsoft Teams, Edge, Bing, the Microsoft Holiday campaigns and the Superbowl spot “We All Win” which won five Cannes Lions, including the prestigious Titanium Award. Most recently Microsoft was awarded Cannes Lions most prestigious award – Creative Advertiser of the Year 2021. Stacey is known for her keen creative sensibilities, passion for storytelling and leading and inspiring diverse teams to greatness. Prior to Microsoft, Stacey worked at Mastercard on the highly decorated “Priceless” campaign, Verizon Wireless in music and lifestyle marketing, AT&T, the NBA, Los Angeles Lakers and Los Angeles Sparks where she helped to launch the WNBA. MODERATOR KALIL VICIOSO I bring over 20 years of experience and expertise in integrating consumer stories and data, cultural currents, and category trends to informing, inspiring, and guiding brand strategy. Throughout my career I have applied a social science approach to consumer and health research to ensure insights are action focused. My consumer research specialties include brand positioning and comms development, new product development (NPD), and global/multicultural insights and strategy. I have led multi-disciplinary projects across categories such as financial services, automotive, entertainment, tech, and retail. Clients included Visa, American Express, Lucasfilm, Microsoft, Google, and the Gap. In health research I have worked in HIV prevention, substance use interventions, and medication adherence. My foundational training is in Cultural and Developmental psychology.

More Diversity & Inclusion Initiatives are Needed Your projects are in danger of researching consumers and producing insights through a restrictive lens that does not allow for diverse narratives to exist beyond mainstream expectations. There is still work to be done to ensure your research is inclusive to all audiences and accounts for your own teams’ cultural biases. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Diversity training may be needed to help ensure your approaches and outputs are as inclusive and as diverse as they can be. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Tools, resources and initiatives to change the research and insights industry from the inside out. INITIATIVES BY INSIGHTS IN COLOR Tools, resources and events designed to ensure a more inclusive market research industry. About Us Welcome Researcher Gallery Wall THE GALLERY WALL Join IICs growing gallery of Researchers of color. If you're a freelancer, be sure to join the freelancer database. Inclusive Research Standards Guidelines on Capturing Identity in Research IIC Forward Live feedback consultations for your research needs. Data is Beautiful A new way to share data and insights stories. Submit a Story | See the Storie s IIC IN PERSON IIC goes on the road in 2022. Click here to learn more about our commitment to creating community this year. IIC Interactive Lounges 2022 Coming to a research & insights conference near you IIC & Friends NYC 2022 Teaming up with Mimconnect, ThinkNow Research, AdThrill & More! Up IIC Career Corner Post A Role | Explore Job Board Insights Inside Sessions BIPOC Researcher Check List Empowering Researchers Navigating New Job Opportunities IIC Touchpoint Map IIC x Ahzul x Public Service Contribute Assist in IIC's Efforts Diversity Sense Check Tool About Us (Home) Contact Us Demystifying Market Research Frequently Asked Questions IIC in Action See what events & initiatives IIC are coming up

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date * required Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor