IIC Partners with Samplecon & Quirks IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

Market Research And Insights Roles For Multicultural, Diverse Researchers IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Past Partnerships

Diversity, Equity & Inclusion Training are Highly Suggested There seem to be a lot of unknowns in your research process. There may be a need for diversity training for your team to better understand how to setup and think about research in a way that doesn't produce insights and outputs through a restrictive lens, effectively muting diverse consumer narratives. Based on your responses, your research is likely already entrenched in cultural biases which automatically prevents your work from being as inclusive as it needs to be. Contact the IIC team to schedule a diversity consultation below. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER We highly recommend that your organization set up a diversity and inclusion training to better understand how lack of diversity not only impacts your work, and internal processes. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Inciting Action Through Revolutionary Change Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Tools & Resources for Inclusive Research Methods This Pillar in Action July 28, 2021 Redefining Identity Learn More New Rules for Sampling in Market Research July 28, 2020 A Diversity Tool for Market Research and Insights Professionals Learn More A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods June 29, 2021 Inclusive Research Standards Learn More A new formula standardizing the approach on how to approach questions around identity

Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Demystifying market research & insights to understand how you can begin a career here Demystifying Market Research To help demystify the market research and insights industry, we've started collecting the most frequently asked questions by students and young professionals in order to create more clarity around our industry. Falling into Insights A conversation about breaking into the MRX field. Click HERE To Learn More About the Speakers and Panel Members Learn more about MRX Explore Submit your own question Learn Question: What are all the roles in market research? Answer: Honestly, there are more roles than we have room to answer on this page. Take a look. However, we've written up descriptions for some of the more popular roles in Market Research below and provided a few links for you to explore on your own. First Hand Knowledge: Once you're done exploring, visit our Community Pillar to hear from market researchers themselves what they love about their careers. Qualitative Moderator Moderators are known for being the chattier, more colorful versions of researchers as their jobs, quite literally, depend on the conversations they have with others. Qualitative moderators typically lead one-on-one interviews or large focus group conversations to understand how people interact with brands and why. This method of research is used to gain deeper insights on the psychology of consumers in order to link that information to how they interact with their brand world. To get this right, Qualitative moderators often ask larger, loftier questions in order to paint a fuller, more comprehensive picture of the world and lives of the respondents they are able to speak with. Learn More Learn More Project Field Coordinator Think of this role as the glue that holds a project together. A Field Coordinator typically oversees the costs, logistics & planning of different qualitative or quantitative research projects, both globally and domestically. Their roles may include many tasks including identifying they right types of consumers the research should be focusing on, managing vendors or panel sample, creating comprehensive price elements, running the financial aspects of projects, and coordinating projects as they are won. Coordinators play crucial roles in the organization by ensuring the projects that come in are run smoothly and at a profit. Learn More Learn More Brand Strategist Similar to a Consumer Insights Strategist only their responsibilities also include developing strategies that enhance that brand itself to ensure it is easily recognized in its category and remains relevant for consumers over time. Sometimes brand strategy is only about building the brand identity which may include what the brand stands for, what it looks and sounds like and how it's meant to be perceived by others who see it. Or, sometimes brand strategy is also about creating the central idea from which ads, commercials and marketing campaigns are meant to come from. No matter the scenario, brand strategists must be able to take the data and insights they learn about consumers, culture and the marketplace to create a strategic plan to achieve specific goals for the brands they work with. Learn More Learn More Semiotician Someone who takes the theories from the field of semiotics and applies it to how consumers assign meaning to the signs, shapes, symbols and messages they receive from brands. Semioticians use their ability to break down signs and symbols to determine how brands can more effectively resonate with consumers while remaining culturally relevant. To do this effectively, semioticians must be able to stay in touch with culture at all times. They have to be well informed with the things happening in their countries- from politics to pop culture. And, more than anything, they have to love advertising and branding. Learn More Learn More Quantitative Analyst Analyze large quantities of numbers and data in order to extract insights in away that quantifies, measures or validates specific insights that brands need before making key decisions. In market research, Quantitative Analyst are the ones who build the surveys that companies make and distribute on their behalf. Their interaction with respondents is limited as they only see finished survey answers. Unlike qual, Quantitative Analysts often deal with large sets of data because the surveys they create are often meant for hundreds and thousands of people to take them. Because of this, Quantitative Analysts have to understand how shifts in demographics and identity labels (gender, ethnicity, age, etc.) may or may not impact their work. Learn More Learn More UX Researcher UX is short for "user experience". This role is all about how people navigate the internet and the ease at which they are able to do so. UX researchers work to create the best possible experience for the users of a website, or digital platform by researching user behavior and analyzing design elements to make the experience more intuitive and seamless. Learn More Learn More Cultural Strategist Very similar to a brand strategist only this person creates strategy with state of culture in mind. Essentially he/she is tapped in to culture at all times and uses this to inform how clients should go to market vs. only relying consumer data and competitor trends. Because of their relationship with culture, the role of Semiotician also sometimes falls beneath this practice area. This practice area is not to be confused with a "Multicultural Strategist" which is a different role all together. Click the links to lean more. Learn More Learn More Design Strategist Born from the newest fields of design thinking, design strategy is a combination of insights, brand strategy, and, where applicable, UX design. While the utility of this career role is still being explored and understood, overall, a design strategist is needed to ensure that the products companies build, the spaces we create and the way we manage our organizations are, at their core, centered around the way consumers will use and interact with them. Learn More Learn More Statistician Similar to Quantitative Analysts, Statisticians play a big role in understanding data through numbers. However, what makes them unique is that they can apply statistical methods and modeling to real-world problems to help brands understand consumers and, in some cases create predictive factors and correlation models to increase the likelihood of sales. Essentially, their ability to understand numbers means that they can track trends in consumer and purchasing behavior to create new tools for brands to rely on when building new go-to-market strategies. Learn More Learn More Consumer Insights Strategist Use the insights gained from different research methods (qual, quant, social listening and more) to create strategies that appeal to a brand’s target audience. This also means that a consumer insights strategist must be proficient in at least one research method. Typically, a Consumer Insights Strategist has to know how to take the outputs from the data and insights they receive and create a story for brands to better understand the consumers they spoke with. Essentially, a good strategist is a great storyteller. They know how to pull the most important pieces of information to the front- information that helps clients gain clarity and understand the world of their consumers with more depth. Finally, strategists identify the steps required to ensure clients know how to connect with their audience, authentically. Learn More Learn More Multicultural Strategist Someone who dedicates their research to BIPOC populations and becomes an expert in the behaviors, habits and trends in multicultural groups and audiences. A Multicultural Strategist can exist across various research specialty areas (qual, quant, stats, strategy, etc...) and uses their skillsets to tell the stories of consumers of color, how they interact with different brands, products an services and why. Learn More Learn More Have Questions You'd Like to ask? Submit them here: Email Area of Inquiry What would you like to know? Anything Else? Submit Thanks for your Question! Are you a Market Research Professional who wants to provide answers to some of our inbound questions? We are always looking for fresh perspectives. Let us know here. Submit A Question

The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers

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A BIPOC Researcher Checklist Given the increased need for BIPOC researchers, Insights in Color wanted to provide a way to empower prospects, candidates and job seekers with a list of factors to consider when navigating new job opportunities. This list is meant to: 1. Establish a foundational set of factors for BIPOC research and insights professionals to consider when seeking or transferring to a new role. 2. Provide a comprehensive way for researchers of color to examine how the outward facing statements made by a company may or may not match their actions or efforts especially when it comes to diversity and inclusion. 3. Arm BIPOC researchers with the right consideration tools to make better, well-informed judgement calls on the companies & departments seeking our unique talents and expertise. It was created for: CANDIDATES SEEKING NEW ROLES This list is meant to empower you to ask the right questions during the interview process or to at least be on the look-out for specific cues and codes on how welcoming/ inclusive your experience will be should you be asked to join a company or research request. RESEARCHERS EXPANDING INTO DE+I FUNCTIONS This list is meant to encourage you to properly vet & examine the origins of the need and to guage your current company’s vision and commitment to the space, and the extent to which your efforts will be successful. Free Download

Insights in Color, a community for multicultural market research & insights professionals rooted in intentional disruption. Get to know about us, see our pillars, meet our partners INSIGHTS IN COLOR A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. ABOUT US | OUR PILLARS | WHAT DRIVES US We’re Changing the Research & Insights Industry from the inside out. Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds. This truth is even more evident in communities of color. There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented. This cannot continue to be the case. OUR PURPOSE We are working to increase diversity in our field The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention. IIC is hoping to be the catalyst to ignite some of this change. About Us ABOUT US WHO WE ARE A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out. Learn More WHAT WE’RE DOING: Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. See our Initiatives HOW WE’RE DOING IT We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow. See our Pillars Our Pillars Pillars Anchor BUILDING COMMUNITY THROUGH RADICAL TRANSPARENCY A pillar dedicated to supporting current and future BIPOC market researchers by: Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences Read More BRIDGING THE GAP BY DRIVING RELENTLESS AWARENESS A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. We are pursuing this pillar with three task forces: 1. Education 2. Data is Beautiful 3. Careers & Partnerships Read More INCITING ACTION THROUGH REVOLUTIONARY CHANGE A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Read More

A community for multicultural market research & insights professionals rooted in intentional disruption A DIVERSITY INITIATIVE FOR INSIGHTS & RESEARCH PROFESSIONALS How Can We Help You? Select Contact Us

Coming Soon IIC FORWARD was created to give clients the ability to have their research approaches and documents (screeners, reports, discussion guides, stimulus & more) reviewed in real time to ensure diverse and representative measures are accounted for in their work. What it is. A fast, easy way for clients to receive input from experienced BIPOC market researchers on every step of the market research process. Who it's for. For brands and agencies seeking support and inputs to ensure more intentionally inclusive research methods and outputs. RESEARCHERS Get paid to contribute your insights on multicultural consumer research projects. Up CLIENTS Receive real-time inputs and guidance on your research approaches & documents. Up Researcher Application Process To ensure we recruit the right researchers, there is a quick, three step application process. Researcher Portal Step 1: Assessment To determine your eligibility you will be required to answer preliminary questions (below) and do a quick baseline assessment of your skillset. (7-10 mins) Step 2: Register To ensure your information is properly loaded into the system. (5mins). Save this portal page in your bookmarks! PLEASE HAVE YOUR RESUME & ASSESSMENT DOCUMENT READY TO SUBMIT. Step 3: Final Approval IIC Reviews your application and determines placement. (24-48hrs). If approved, vendors will sign necessary terms & conditions agreements before they are eligible to receive research requests. Start the Process Researcher FAQs Client Portal Have your documents reviewed fast and efficiently by IIC Researchers. Client Portal 1 Submit a request in IIC Forward’s Portal. Create a research request based on the number of pages in your document that are needed to review (submit a simple, intermediate or advanced request). 2 Correspond with researchers in real time. Once a researcher picks up your request you will be able to message them or speak with them through the portal about any additional details you may need from them. 3 Receive critical feedback in 24- 72 hours. Depending on the size of the request, our researchers will review your document and submit notes and feedback within 2-4 business days. Explore Pricing Client FAQs