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Coming Soon IIC FORWARD was created to give clients the ability to have their research approaches and documents (screeners, reports, discussion guides, stimulus & more) reviewed in real time to ensure diverse and representative measures are accounted for in their work. What it is. A fast, easy way for clients to receive input from experienced BIPOC market researchers on every step of the market research process. Who it's for. For brands and agencies seeking support and inputs to ensure more intentionally inclusive research methods and outputs. RESEARCHERS Get paid to contribute your insights on multicultural consumer research projects. Up CLIENTS Receive real-time inputs and guidance on your research approaches & documents. Up Researcher Application Process To ensure we recruit the right researchers, there is a quick, three step application process. Researcher Portal Step 1: Assessment To determine your eligibility you will be required to answer preliminary questions (below) and do a quick baseline assessment of your skillset. (7-10 mins) Step 2: Register To ensure your information is properly loaded into the system. (5mins). Save this portal page in your bookmarks! PLEASE HAVE YOUR RESUME & ASSESSMENT DOCUMENT READY TO SUBMIT. Step 3: Final Approval IIC Reviews your application and determines placement. (24-48hrs). If approved, vendors will sign necessary terms & conditions agreements before they are eligible to receive research requests. Start the Process Researcher FAQs Client Portal Have your documents reviewed fast and efficiently by IIC Researchers. Client Portal 1 Submit a request in IIC Forward’s Portal. Create a research request based on the number of pages in your document that are needed to review (submit a simple, intermediate or advanced request). 2 Correspond with researchers in real time. Once a researcher picks up your request you will be able to message them or speak with them through the portal about any additional details you may need from them. 3 Receive critical feedback in 24- 72 hours. Depending on the size of the request, our researchers will review your document and submit notes and feedback within 2-4 business days. Explore Pricing Client FAQs

Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Inciting Action Through Revolutionary Change Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Tools & Resources for Inclusive Research Methods This Pillar in Action July 28, 2021 Redefining Identity Learn More New Rules for Sampling in Market Research July 28, 2020 A Diversity Tool for Market Research and Insights Professionals Learn More A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods June 29, 2021 Inclusive Research Standards Learn More A new formula standardizing the approach on how to approach questions around identity

Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Building Community Through Radical Transparency Uplifting and highlighting the voices and experiences of BIPOC researchers and insights professionals in our industry. Market Research Love | Our Tensions | This Pillar in Action MORE LOVE Our IIC Community truly loves what they do. Here are a few reasons for you to love it too! At its core, market research is about finding out about people and I like to think at it's purest about humanity. It's about understanding how we are alike, but also how we are uniquely different. And telling that story in the service of the TRUTH about people - not what a brand wants to hear, but what is true about people. Company/ Buyer of Insights In the Us 11 to 15 years in the industry I love to be a Researcher because you are always learning new things, and new ways of thinking. Every project is a challenge to use the things that you know (learnings, process, insights, methodologies, etc) and adapt them to a new problem/question, to discover new things. To be a Researcher is a continuos learning process, in which I´m reinventing myself every time, not only with new data, but also with new points of view. I also love questioning status quo (also mine!!). Being a Researcher is take nothing for granted! Agency/ Supplier of Insights Argentina 16 to 20 years in the industry See More Shining a Light on Our Tensions As researchers, we get to create human stories and, if we’re lucky, we can bring data to life in beautifully compelling ways. However, when it comes to navigating the workplace as minorities in research, we are often forced to ignore the ironies of our work; telling the stories of consumers while silencing our own. Learn more here Being a minority in market research & insights sometimes means… Trying to solve vastly complex multicultural briefs with small, non-existent budgets and/or resources. Our Tensions Meet a few members of the Community Meet More This Pillar in Action June 28, 2022 MRMW VIRTUAL SUMMIT 2022 Learn More July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees May 27, 2022 IIC & Friend NYC Event Learn More An intimate event for multicultural research professionals and the allies & groups that support them. April 13, 2022 Easy Solves, The Wrong Approach To D&I Learn More In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. March 1, 2022 IIC at Samplecon Learn More This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. February 7, 2022 IICs New 2022 Initiatives Learn More Bringing the IIC community to life by coming to where you are September 30, 2021 The Multicultural Researcher Gap Learn More Making the Research Industry More Appealing to the Research Generation of Tomorrow April 20, 2021 Market Research & Insight Excellence Awards Learn More By Quirk's Media February 22, 2021 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Learn More Sponsored by InnovateMR February 10, 2021 IIC Presents: Insights Inside- An Intimate Conversation Learn More Elevating Black Voices with Moderator Dee de Lara and IIC Founder, Whitney Dunlap-Fowler September 24, 2020 The Better Why Conference: Timing is Everything Learn More Presented by CSpace, featuring IIC’s founder, Whitney Dunlap-Fowler September 14, 2020 Insights Festival 2020- State of our World Learn More Presented by ESOMAR, Featuring IIC’s Founder, Whitney Dunlap-Fowler July 22, 2020 Talking Insights Podcast | Episode 5: race, representation, and rethinking research Learn More Presented by ESOMAR, Featuring IIC Founder, Whitney Dunlap-Fowler June 16, 2022 IIC & Friend Photo Gallery Learn More Have a peak at our first event of the year! May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Learn More Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Learn More A fun, interactive lounge session highlighting the need for diversity in our Field February 8, 2022 Qual360 North America 2022 Learn More EMPOWERING INSIGHTS THROUGH EMOTIONS October 13, 2021 Where are all the Men? Learn More A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. July 26, 2021 Conducting Multicultural Research Learn More IIC’s Kalil Vicioso talks with Voxpop me Jenn Vogel on the importance of conducting multicultural research April 7, 2021 Zappi Virtual Insights Summit Learn More A Conversation with Insights in Color and Colour of Research on Diversity in Research February 15, 2021 Inclusivity in Research Learn More An introduction to the importance of multicultural perspectives in conducting, synthesizing, and participating in research. December 1, 2020 The Quirk’s Event, Virtual Fall Edition Learn More Disruption from the inside out: BIPOC experiences in MRX September 15, 2020 You Don’t Know What you Don’t Know: An Unfiltered Conversation Learn More Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler August 26, 2020 What do White Researchers Need to Hear? Learn More Presented by NewMR, Featuring IIC Founder, Whitney Dunlap-Fowler

Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. Value Packages Sort by Quick View BRONZE VALUE - IIC FORWARD PACKAGE Price $9,300.00 Add to Cart Quick View ENTERPRISE VALUE - IIC FORWARD PACKAGE Price $24,750.00 Add to Cart Quick View SILVER VALUE - IIC FORWARD PACKAGE Price $13,750.00 Add to Cart Quick View STARTER PACK VALUE - IIC FORWARD PACKAGE Price $3,950.00 Add to Cart Quick View GOLD VALUE - IIC FORWARD PACKAGE Price $20,300.00 Add to Cart Load More Premium Packages Sort by Quick View ENTERPRISE PREMIUM - IIC FORWARD PACKAGE Price $37,500.00 Add to Cart Quick View BRONZE PREMIUM - IIC FORWARD PACKAGE Price $11,000.00 Add to Cart Quick View GOLD PREMIUM- IIC FORWARD PACKAGE Price $27,000.00 Add to Cart Quick View SILVER PREMIUM - IIC FORWARD PACKAGE Price $16,500.00 Add to Cart Quick View STARTER PACK PREMIUM: IIC FORWARD PACKAGE Price $4,000.00 Add to Cart Load More

Partner with Insights in Color for our 2022 Sponsorship Initiatives including IIC & Friends Tour, IIC Interactive Lounges with Quirks & Samplecon and IIC's Connected Mentors Series. 2022 SPONSORSHIP OPPORTUNITY DETAILS IIC & FRIENDS | INTERACTIVE LOUNGE WITH QUIRKS | CONNECTED MENTORS Jump to Sponsor Payment IIC & Friends NYC IIC is going hosting an event for IIC members and bringing friends along the way - we’re hoping to see you there! HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more . Become a Sponsor DETAILS: WHO IIC & other industry leading diversity organizations including Mimconnect, AdThrill, ThinkNow Research & More! HOW IIC will host an intimate event for members of the community & our allies in NYC in 6/8 from 6 -10pm. WHY To align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person. IIC & Friends Tou IIC INTERACTIVE LOUNGE YOUNG IN RESEARCH an Interactive Lounge series at some of the industry’s most coveted conferences & events. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO IIC executive members + BIPOC students & young professionals under 30 HOW We will be hosting interactive spaces during Quirks NYC in July. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. To help close the gap of awareness and generate more interest, IIC hosting an Interactive Lounge Series to appeal to younger, junior members of our field (30 and below) and college students to demonstrate what a life in research and insights can look like for them. Interactiv Louge CONNECTED MENTOR SERIES AUGUST 2022 A new way for multicultural research and insights professionals to find and establish mentorship relationships virtually. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO Current BIPOC members of the IIC community seeking mentorship opportunities. ( A LIMIT OF 30 MENTOR SLOTS WILL BE AVAILABLE.) HOW A half-day session through our online platform for that will connect BIPOC mentors & mentees together in private, one-on-one “speed dating” sessions. WHY To double down on IIC’s commitment to community and creating pathways for professionals of color to find each other and create valuable connections. Connected Mentors Sponsorships range from Silver to Vibranium All of which include a confirmed slot in our digital grab bags for all attendees and access to our IIC Sponsorship Package where you will be featured as an event sponsor in event social media posts, IIC newsletter email blasts. To view the full details of each sponsorship package, download them here. Seeking an invoice for your sponsorship dollars? Email us. BECOME A SPONSOR First Name Email Last Name Company Initiative Choose an option Level Choose an option If "Other" selected above, please explain Confirm Total Sponsorship Amount $ I want to subscribe to the newsletter. Keep my contribution anonymous Contribute Please check your email for a confirmation! Become a Sponsor

Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Market Research is a fast paced, unpredictable industry. Sometimes just as projects get the go-ahead, teams run out of resources which leaves them scrambling to find outside talent. For this reason, Insights in Color as developed a marketplace for brands and agencies to connect with the right kind of resources they need. With three different options to choose from companies will be able to access  multiple solutions for their on-going project needs. Market Research Freelancer Marketplace A new solution for seeking and finding Freelance Market Research & Insights Professionals. Learn More Seamlessly connecting brands and agencies with the freelance talent they deserve at every point of the freelancer discovery process. Own & Manage Your Search Process. A subscription service for clients seeking continued access to our database of freelance Market Researchers. Subscribe Freelancers sign up here Returning client? Log in Here Get The Talent You Need in a Snap. In a time-crunch? Submit a request detailing your project needs and instantly have it blasted out to our database of freelancers. Request Freelancers sign up here Coming January 2024 Do Market Research Better. Seeking constructive inputs on an upcoming or on-going project? Our Portal enables clients to gain feedback on inclusion & diversity considerations. Sign Up Freelancers sign up here Returning client? Log in Here

IIC's 2022 Preview 2022 PREVIEW INSIGHTS IN COLOR'S For the past two years, Insights in Color has been building the tools to equip the research & insights industry with the resources it needs to ensure a more inclusive future. This has included the development of our Job Board , creating a way for for brands and companies to hire BIPOC Freelancers , the development of Inclusive Research Standards Guidelines , and our widely utilized Employer Pledge Agreement to name a few. This year, IIC will be focusing on our Building Community Pillar. In 2022, we are coming from behind the desk to meet members of our community in person, and we're hoping to see you along the way. 2022 Sponsorship Guide IIC & Friends NYC IIC is coming to NYC this June 2022- and we're bringing some special friends along with us! HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY Pull up! Stay tuned for updates on where we'll be and save a night to spend with us this summer. IIC INTERACTIVE LOUNGES Catch us on the conference circuit at some of the research industry's most coveted events. HOW YOU CAN GET INVOLVED BRANDS & AGENCIES Learn More IIC COMMUNITY We are building this experience with BIPOC students & researchers in mind, specifically those who don't always have the ability to attend some of the industry's most coveted events. Stay tuned for how you can reserve a seat. A Shift Towards Elevated Resource Solutions We've been working hard behind the scenes to develop new solutions & offerings to fit the unique diversity needs of our industry & our BIPOC research community. IIC Forward Portal A new platform designed for clients seeking live input on their research methods and supporting documents from a diverse lens. Coming February 2022. Learn More IIC Connected Mentors Series Mentors are the number one request and area of interest IIC receives on a monthly basis. This year, we're hoping to remedy this void by creating new mentorship opportunities. Learn More A Commitment to a More Inclusive Future IIC is continuing to work on spreading awareness to future generations of research and insights professionals to ensure the talent pipeline of diverse researchers continues to build over time. What's the Story Behind That? Following our successful series from last year with Microsoft, we will be bringing this series back this year. Stay tuned for highlights from last year and for information on how your company can participate. Data is Beautiful A new way for agencies and companies to share their insights stories with the world in ways that are interesting, dynamic and captivating. Learn More To learn more about all of our sponsorship opportunities click here.

Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

IIC Partners with Samplecon & Quirks IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers

Insights in Color, a community for multicultural market research & insights professionals rooted in intentional disruption. Get to know about us, see our pillars, meet our partners INSIGHTS IN COLOR A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. ABOUT US | OUR PILLARS | WHAT DRIVES US We’re Changing the Research & Insights Industry from the inside out. Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds. This truth is even more evident in communities of color. There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented. This cannot continue to be the case. OUR PURPOSE We are working to increase diversity in our field The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention. IIC is hoping to be the catalyst to ignite some of this change. About Us ABOUT US WHO WE ARE A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out. Learn More WHAT WE’RE DOING: Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. See our Initiatives HOW WE’RE DOING IT We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow. See our Pillars Our Pillars Pillars Anchor BUILDING COMMUNITY THROUGH RADICAL TRANSPARENCY A pillar dedicated to supporting current and future BIPOC market researchers by: Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences Read More BRIDGING THE GAP BY DRIVING RELENTLESS AWARENESS A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. We are pursuing this pillar with three task forces: 1. Education 2. Data is Beautiful 3. Careers & Partnerships Read More INCITING ACTION THROUGH REVOLUTIONARY CHANGE A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Read More