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The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers

Insights in Color, a community for multicultural market research & insights professionals rooted in intentional disruption. Get to know about us, see our pillars, meet our partners INSIGHTS IN COLOR A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. ABOUT US | OUR PILLARS | WHAT DRIVES US We’re Changing the Research & Insights Industry from the inside out. Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds. This truth is even more evident in communities of color. There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented. This cannot continue to be the case. OUR PURPOSE We are working to increase diversity in our field The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention. IIC is hoping to be the catalyst to ignite some of this change. About Us ABOUT US WHO WE ARE A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out. Learn More WHAT WE’RE DOING: Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. See our Initiatives HOW WE’RE DOING IT We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow. See our Pillars Our Pillars Pillars Anchor BUILDING COMMUNITY THROUGH RADICAL TRANSPARENCY A pillar dedicated to supporting current and future BIPOC market researchers by: Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences Read More BRIDGING THE GAP BY DRIVING RELENTLESS AWARENESS A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. We are pursuing this pillar with three task forces: 1. Education 2. Data is Beautiful 3. Careers & Partnerships Read More INCITING ACTION THROUGH REVOLUTIONARY CHANGE A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Read More

Redefining Identity In Research Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow SETTING NEW STANDARDS FOR THE INDUSTRY Lucid has teamed up with ThinkNow and Insights in Color to create new parameters and standards for the way we conduct research today and in the future. We believe that it is no longer acceptable for researchers to create the parameters and restrictive “check boxes” consumers must choose from and identify with. Identity is a moving target. Researchers must be willing to update our terms overtime to ensure we are always staying ahead of how it’s evolving. We are proposing a more fluid, less rigid relationship with identity and its many variables- one that is consumer lead, fluid friendly and is supercharged to keep up with the changing nature of how people are choosing to identify. Read More about the shifting state of identity Learn more about Lucid's Commitment Download For Free! First Name Last Name Email Company Name Get Your Free Copy Download Now “ThinkNow is excited to be part of this initiative. Making sample more representative and inclusive is a core mission of our company, partnering with Lucid and Insights in Color on this initiative has enabled us to make an outsized impact on our industry. We see this as a first step in many towards a more diverse and inclusive market research landscape. ” — MARIO X. CARRASCO “Lucid is excited to collaborate with Insights in Color and ThinkNow to align our industry on a more inclusive set of identity demographic questions. Asking respondents who they are in a more inclusive way is critical to obtaining representative research insights and building a better respondent experience within ResTech. We look forward to continuing the conversation!” — TALIA LIPKIND

IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. IIC believes that all data is beautiful. Because of this, we are dedicated to sharing impactful research stories in ways that are meaningful and engaging. This platform was built to move research out of white papers and to the eyes of the next generation of BIPOC researchers. By doing so we hope to aid in growing the pipeline of multicultural research & insights talent. Data is Beautiful Story Submission Purpose 1. Changing the way data and insights are socialized in the industry by reimagining insight outputs about BIPOC groups. 2. Appealing to younger generations of researchers in order to highlight the importance & impact of BIPOC groups being the architects of their own stories. 3. Shining a light on brands, agencies and insights suppliers doing the work to tell immersive, impactful multicultural insights stories View Site Process 1. DOWNLOAD the submission template, fill it out & save it 2. SUBMIT the information in the Data is Beautiful Form; attach the template from step 1. 3. PAY the submission FEE ($1500)* 4. FINALIZE & work with IIC to clarify any last minute touches & see your insights story on site in 10-15 business days! *due to the highly interactive nature of the data is beautiful platform, IIC must pay web design specialists to create each and every story in unique ways. We take a lot of time to liaise with each specialist throughout the story development process along with members of your team. The fee accounts for the labor of the web design specialists and the IIC team. More Details

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 01 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 02 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

A subscription service for clients seeking access to Market Researchers for freelance projects. Thank you for your interest in joining IIC's Freelancer Database. At This Time Your Experience Does Not Qualify you for this Service. Go Back Home

e992827d-2604-4dc5-96ac-8f66b007d5e3 The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

24de1dc3-a04b-4634-80da-36372471b91f You Don’t Know What you Don’t Know: An Unfiltered Conversation Tuesday, September 15, 2020 Presented by the Insights Association Greater New York Chapter and featuring IIC’s Founder, Whitney Dunlap-Fowler Learn More Back to Full Menu

A subscription service for clients seeking access to Market Researchers for freelance projects. IIC CONNECT SURVEY FORM Thank you for filling out the IIC Connect Survey Form. You have successfully signed up for IIC Bolt & IIC Connect. Nothing else is required of you at this time. You will receive a confirmation in your inbox from Opportunities@iicinsightsincolor.com . To finish signing up for IIC Forward follow this link.

A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story.  Where are all the Men? A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story . Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2021 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? See speakers and moderators below! SPEAKERS DAN RAMIREZ - VP PRODUCT STRATEGY AND SOLUTIONS AT SUZY With a long career in building and developing data and measurement products while at Microsoft, Yahoo, global media agencies, and Tech Startups. Dan has helped productize Ideas and solutions on a global scale, including proprietary behavioral segmentation and quantitative research measurement. ANTWOINE FLOWERS - SR. DATA SCIENTIST AT GOOGLE Antwoine is a senior data scientist with 5+ years experience across the biomedical, financial, and technology sectors, his area of expertise is experimentation and measurement of user trends across technology platforms. He hails from the south side of Chicago, Illinois and is a graduate of Tuskegee University, a historically Black College. Currently, he is excited about entering the crypto currency industry and pioneering research within this emerging market. ANDY MONZON - AD PROJECT MANAGEMENT AT EGG STRATEGY Andy is an Associate Director in Project Management at Egg Strategy, a global strategy and innovation agency, inspiring true paths forward for leading CPG, Health and Lifestyle brands. He got his start in the industry 10 years ago, first a telephone recruiter, then as a facility/project manager before making the transition to the agency side. His previous agency experience includes stints at The Sound, Flamingo and Kantar. When not writing screeners or managing recruits, Andy spends a lot of his time working on Egg’s DE&I goals, as well as co-leading the agency’s internal Multicultural Team. He’s of Latinx heritage (via El Salvador), an avid Seinfeld fan, coin collector, sneakerhead and supporter of most NY-area sports teams (Giants, Yankees, Knicks and Devils). MICHAEL CORREA - SR. USER RESEARCHER AT WARNER MEDIA Born and raised in the midwest, Michael has received a bachelor of science in Psychology at Illinois Institute of Technology and a master of science in Human-Computer Interaction from DePaul University. He has worked as a mixed-methods user researcher across industries, including entertainment, medical devices, packaging, and defense. Currently resides in the greater Seattle area working as a Senior User Researcher at Warner Media. An accessibility advocate, he works to provide improved research methods to engage audience segments with accessibility needs.