Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs

Resources and tools for BIPOC/ Multicultural research & insights professionals and brands and agencies seeking tips, tricks and guidelines to ethical and inclusive research methods. TOOLS & RESOURCES Knowledge & information for insights professionals seeking new diversity solutions. Visit our FAQ page for more. Inclusive Research Standards An IIC Lunch & Learn Session For Market Research Professionals Learn More Download Empower Yourself Follow our guidelines to ensure success as you navigate your career in the research & insights industry. View More Download Inclusive Research Standards Changing The Rules Of Sampling In The New Identity Economy in partnership with Lucid & Thinknow. View More Download Attracting BIPOC Talent Download our tips and insights for free! View More

A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story.  Where are all the Men? A conversation on the missing BIPOC men segment in market research, sponsored by Suzy. To learn more about why this is so important visit our "Where are all the Men?" Data is Beautiful Story . Insights Inside Session #2 WHERE ARE ALL THE MEN? November 3, 2021 WHAT IS IT? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space. WHO’S IT FOR: Everyone! HOW LONG IS IT? 1 hour WHO WILL BE SPEAKING? See speakers and moderators below! SPEAKERS DAN RAMIREZ - VP PRODUCT STRATEGY AND SOLUTIONS AT SUZY With a long career in building and developing data and measurement products while at Microsoft, Yahoo, global media agencies, and Tech Startups. Dan has helped productize Ideas and solutions on a global scale, including proprietary behavioral segmentation and quantitative research measurement. ANTWOINE FLOWERS - SR. DATA SCIENTIST AT GOOGLE Antwoine is a senior data scientist with 5+ years experience across the biomedical, financial, and technology sectors, his area of expertise is experimentation and measurement of user trends across technology platforms. He hails from the south side of Chicago, Illinois and is a graduate of Tuskegee University, a historically Black College. Currently, he is excited about entering the crypto currency industry and pioneering research within this emerging market. ANDY MONZON - AD PROJECT MANAGEMENT AT EGG STRATEGY Andy is an Associate Director in Project Management at Egg Strategy, a global strategy and innovation agency, inspiring true paths forward for leading CPG, Health and Lifestyle brands. He got his start in the industry 10 years ago, first a telephone recruiter, then as a facility/project manager before making the transition to the agency side. His previous agency experience includes stints at The Sound, Flamingo and Kantar. When not writing screeners or managing recruits, Andy spends a lot of his time working on Egg’s DE&I goals, as well as co-leading the agency’s internal Multicultural Team. He’s of Latinx heritage (via El Salvador), an avid Seinfeld fan, coin collector, sneakerhead and supporter of most NY-area sports teams (Giants, Yankees, Knicks and Devils). MICHAEL CORREA - SR. USER RESEARCHER AT WARNER MEDIA Born and raised in the midwest, Michael has received a bachelor of science in Psychology at Illinois Institute of Technology and a master of science in Human-Computer Interaction from DePaul University. He has worked as a mixed-methods user researcher across industries, including entertainment, medical devices, packaging, and defense. Currently resides in the greater Seattle area working as a Senior User Researcher at Warner Media. An accessibility advocate, he works to provide improved research methods to engage audience segments with accessibility needs.

IIC Partners with Mimconnect, Adthrill and Thinknow Research IIC & Friends NYC In Partnership with Toasted Life Sponsored by Forward & C-Space Can you make it? Details Gallery DETAILS: WHY to align with our pillar centering on creating a greater sense of connectivity through community , we will be going to meet our members in person. WHAT IIC will host an intimate event for members of the community and our supportive allies! WHO check out some of the friends who will be joining us below! DATE: Wednesday, 6/8 New York Location: Sentry Flatiron (located in the Henri hotel) Register The Sentry Penthouse Lounge & Bar 1/1 Sponsored by Forward is an insights-driven brand consultancy based in New York City. We’re qualitative researchers, cultural thinkers, and brand and business strategists, working to implement empathetic, future-facing strategies for our (mostly) corporate clients. We work on engaging briefs spanning all kinds of questions about people and culture, from an exciting client roster that includes Jordan, Nike, Spotify, L'Oréal, PepsiCo, YouTube, Disney, and more. Learn More Our clients call us their customer agency. We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer’s perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world’s best-known brands – like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more – to create “Customer Inspired Growth”. Learn More Friends Our Friends AdThrill is an HBCU focused ad and insights platform dedicated to better connecting brands with multicultural audiences. Best known to HBCU students as the “World’s Easiest Side Hustle”, AdThrill pays college students to watch and rate ads online for the purpose of providing brands on-demand focus groups of these coveted audiences. AdThrill also works with brands to connect with HBCU student through on-campus activations via its Brand Marketing and Brand Ambassador programs. Highlight is a venture-backed, woman and minority-owned in-home product testing platform. The agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you’re targeting cat-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks. Book a demo with us here. A key IIC partner, Mimconnect is a diversity consultancy helping companies recruit, retain, and develop diverse talent. Mimconnect works with a variety of companies from Fortune 500 to startups and nonprofits, and offers a variety of services and partnership levels designed to help an organization accomplish their DEI goals. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide samples to the leading market research companies in the world.

Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Bridging the Gap of Awareness By Driving Relentless Awareness Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Education | Data is Beautiful | Careers Education & Awareness Generated with the future of our category in mind with a long-term goal to create the right educational pipelines and support systems to address the gap of awareness between younger BIPOC generations and the market research & insights fields. Data is Beautiful Charged with demonstrating the importance & impact of BIPOC populations being the architects of their own stories, by highlighting the beautiful outputs & impactful narratives told by BIPOC market researchers & insights professionals. Careers & Partnerships Built to connect BIPOC researchers seeking networking, partnership and career opportunities and resources. This Pillar in Action January 3, 2022 IIC Releases its Data is Beautiful Website Learn More An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. September 30, 2021 In Good Company Learn More A Digital Career Fair by Mimconnect November 2, 2020 An New IIC Partnership Announcement Learn More Partnering with Eyes4Research to provide college students free access to research tools October 1, 2021 What's the Story Behind That Learn More An IIC Educational Series April 12, 2021 What's the Story Behind That? Learn More An IIC Educational Series October 21, 2020 New Freelancer Marketplace Learn More for BIPOC Research & Insights Professionals

Partner with Insights in Color for our 2022 Sponsorship Initiatives including IIC & Friends Tour, IIC Interactive Lounges with Quirks & Samplecon and IIC's Connected Mentors Series. 2022 SPONSORSHIP OPPORTUNITY DETAILS IIC & FRIENDS | INTERACTIVE LOUNGE WITH QUIRKS | CONNECTED MENTORS Jump to Sponsor Payment IIC & Friends NYC IIC is going hosting an event for IIC members and bringing friends along the way - we’re hoping to see you there! HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more . Become a Sponsor DETAILS: WHO IIC & other industry leading diversity organizations including Mimconnect, AdThrill, ThinkNow Research & More! HOW IIC will host an intimate event for members of the community & our allies in NYC in 6/8 from 6 -10pm. WHY To align with our pillar centering on creating a greater sense of connectivity through community, we will be going to meet our members in person. IIC & Friends Tou IIC INTERACTIVE LOUNGE YOUNG IN RESEARCH an Interactive Lounge series at some of the industry’s most coveted conferences & events. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO IIC executive members + BIPOC students & young professionals under 30 HOW We will be hosting interactive spaces during Quirks NYC in July. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. To help close the gap of awareness and generate more interest, IIC hosting an Interactive Lounge Series to appeal to younger, junior members of our field (30 and below) and college students to demonstrate what a life in research and insights can look like for them. Interactiv Louge CONNECTED MENTOR SERIES AUGUST 2022 A new way for multicultural research and insights professionals to find and establish mentorship relationships virtually. HOW YOU CAN GET INVOLVED Download our sponsorship packages to learn more. Become a Sponsor DETAILS: WHO Current BIPOC members of the IIC community seeking mentorship opportunities. ( A LIMIT OF 30 MENTOR SLOTS WILL BE AVAILABLE.) HOW A half-day session through our online platform for that will connect BIPOC mentors & mentees together in private, one-on-one “speed dating” sessions. WHY To double down on IIC’s commitment to community and creating pathways for professionals of color to find each other and create valuable connections. Connected Mentors Sponsorships range from Silver to Vibranium All of which include a confirmed slot in our digital grab bags for all attendees and access to our IIC Sponsorship Package where you will be featured as an event sponsor in event social media posts, IIC newsletter email blasts. To view the full details of each sponsorship package, download them here. Seeking an invoice for your sponsorship dollars? Email us. BECOME A SPONSOR First Name Email Last Name Company Initiative Choose an option Level Choose an option If "Other" selected above, please explain Confirm Total Sponsorship Amount $ I want to subscribe to the newsletter. Keep my contribution anonymous Contribute Please check your email for a confirmation! Become a Sponsor

Market Research And Insights Roles For Multicultural, Diverse Researchers IIC Job Board Full time roles for market research & insights professionals. Post a Role Open Job Roles Past Partnerships

Diversity, Equity & Inclusion Training are Highly Suggested There seem to be a lot of unknowns in your research process. There may be a need for diversity training for your team to better understand how to setup and think about research in a way that doesn't produce insights and outputs through a restrictive lens, effectively muting diverse consumer narratives. Based on your responses, your research is likely already entrenched in cultural biases which automatically prevents your work from being as inclusive as it needs to be. Contact the IIC team to schedule a diversity consultation below. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER We highly recommend that your organization set up a diversity and inclusion training to better understand how lack of diversity not only impacts your work, and internal processes. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Inciting Action Through Revolutionary Change Implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Tools & Resources for Inclusive Research Methods This Pillar in Action July 28, 2021 Redefining Identity Learn More New Rules for Sampling in Market Research July 28, 2020 A Diversity Tool for Market Research and Insights Professionals Learn More A sense-check solution for market research & insights professionals seeking to ensure inclusive, non-biased approaches to their research methods June 29, 2021 Inclusive Research Standards Learn More A new formula standardizing the approach on how to approach questions around identity

Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Demystifying market research & insights to understand how you can begin a career here Demystifying Market Research To help demystify the market research and insights industry, we've started collecting the most frequently asked questions by students and young professionals in order to create more clarity around our industry. Falling into Insights A conversation about breaking into the MRX field. Click HERE To Learn More About the Speakers and Panel Members Learn more about MRX Explore Submit your own question Learn Question: What are all the roles in market research? Answer: Honestly, there are more roles than we have room to answer on this page. Take a look. However, we've written up descriptions for some of the more popular roles in Market Research below and provided a few links for you to explore on your own. First Hand Knowledge: Once you're done exploring, visit our Community Pillar to hear from market researchers themselves what they love about their careers. Qualitative Moderator Moderators are known for being the chattier, more colorful versions of researchers as their jobs, quite literally, depend on the conversations they have with others. Qualitative moderators typically lead one-on-one interviews or large focus group conversations to understand how people interact with brands and why. This method of research is used to gain deeper insights on the psychology of consumers in order to link that information to how they interact with their brand world. To get this right, Qualitative moderators often ask larger, loftier questions in order to paint a fuller, more comprehensive picture of the world and lives of the respondents they are able to speak with. Learn More Learn More Project Field Coordinator Think of this role as the glue that holds a project together. A Field Coordinator typically oversees the costs, logistics & planning of different qualitative or quantitative research projects, both globally and domestically. Their roles may include many tasks including identifying they right types of consumers the research should be focusing on, managing vendors or panel sample, creating comprehensive price elements, running the financial aspects of projects, and coordinating projects as they are won. Coordinators play crucial roles in the organization by ensuring the projects that come in are run smoothly and at a profit. Learn More Learn More Brand Strategist Similar to a Consumer Insights Strategist only their responsibilities also include developing strategies that enhance that brand itself to ensure it is easily recognized in its category and remains relevant for consumers over time. Sometimes brand strategy is only about building the brand identity which may include what the brand stands for, what it looks and sounds like and how it's meant to be perceived by others who see it. Or, sometimes brand strategy is also about creating the central idea from which ads, commercials and marketing campaigns are meant to come from. No matter the scenario, brand strategists must be able to take the data and insights they learn about consumers, culture and the marketplace to create a strategic plan to achieve specific goals for the brands they work with. Learn More Learn More Semiotician Someone who takes the theories from the field of semiotics and applies it to how consumers assign meaning to the signs, shapes, symbols and messages they receive from brands. Semioticians use their ability to break down signs and symbols to determine how brands can more effectively resonate with consumers while remaining culturally relevant. To do this effectively, semioticians must be able to stay in touch with culture at all times. They have to be well informed with the things happening in their countries- from politics to pop culture. And, more than anything, they have to love advertising and branding. Learn More Learn More Quantitative Analyst Analyze large quantities of numbers and data in order to extract insights in away that quantifies, measures or validates specific insights that brands need before making key decisions. In market research, Quantitative Analyst are the ones who build the surveys that companies make and distribute on their behalf. Their interaction with respondents is limited as they only see finished survey answers. Unlike qual, Quantitative Analysts often deal with large sets of data because the surveys they create are often meant for hundreds and thousands of people to take them. Because of this, Quantitative Analysts have to understand how shifts in demographics and identity labels (gender, ethnicity, age, etc.) may or may not impact their work. Learn More Learn More UX Researcher UX is short for "user experience". This role is all about how people navigate the internet and the ease at which they are able to do so. UX researchers work to create the best possible experience for the users of a website, or digital platform by researching user behavior and analyzing design elements to make the experience more intuitive and seamless. Learn More Learn More Cultural Strategist Very similar to a brand strategist only this person creates strategy with state of culture in mind. Essentially he/she is tapped in to culture at all times and uses this to inform how clients should go to market vs. only relying consumer data and competitor trends. Because of their relationship with culture, the role of Semiotician also sometimes falls beneath this practice area. This practice area is not to be confused with a "Multicultural Strategist" which is a different role all together. Click the links to lean more. Learn More Learn More Design Strategist Born from the newest fields of design thinking, design strategy is a combination of insights, brand strategy, and, where applicable, UX design. While the utility of this career role is still being explored and understood, overall, a design strategist is needed to ensure that the products companies build, the spaces we create and the way we manage our organizations are, at their core, centered around the way consumers will use and interact with them. Learn More Learn More Statistician Similar to Quantitative Analysts, Statisticians play a big role in understanding data through numbers. However, what makes them unique is that they can apply statistical methods and modeling to real-world problems to help brands understand consumers and, in some cases create predictive factors and correlation models to increase the likelihood of sales. Essentially, their ability to understand numbers means that they can track trends in consumer and purchasing behavior to create new tools for brands to rely on when building new go-to-market strategies. Learn More Learn More Consumer Insights Strategist Use the insights gained from different research methods (qual, quant, social listening and more) to create strategies that appeal to a brand’s target audience. This also means that a consumer insights strategist must be proficient in at least one research method. Typically, a Consumer Insights Strategist has to know how to take the outputs from the data and insights they receive and create a story for brands to better understand the consumers they spoke with. Essentially, a good strategist is a great storyteller. They know how to pull the most important pieces of information to the front- information that helps clients gain clarity and understand the world of their consumers with more depth. Finally, strategists identify the steps required to ensure clients know how to connect with their audience, authentically. Learn More Learn More Multicultural Strategist Someone who dedicates their research to BIPOC populations and becomes an expert in the behaviors, habits and trends in multicultural groups and audiences. A Multicultural Strategist can exist across various research specialty areas (qual, quant, stats, strategy, etc...) and uses their skillsets to tell the stories of consumers of color, how they interact with different brands, products an services and why. Learn More Learn More Have Questions You'd Like to ask? Submit them here: Email Area of Inquiry What would you like to know? Anything Else? Submit Thanks for your Question! Are you a Market Research Professional who wants to provide answers to some of our inbound questions? We are always looking for fresh perspectives. Let us know here. Submit A Question

The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers