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Coming Soon Beta A new way for clients to feel more confident about diversity and inclusion in their research methods, IIC forward is meant to fill the multicultural information gap in research and insights by enabling brands and agencies have a more in depth, and personalized way check the inputs and outputs of their research methods. RESEARCHERS Register a new account or login to your existing one. Login Click here to learn more about connecting with clients seeking diversity inputs on their research. CLIENTS Register a new account or login to an existing one. Login Click here to learn more and purchase requests for your research needs.

IIC Partners with Samplecon & Quirks IIC Interactive Lounges IIC will be at some of the industry's most coveted events this year. WHY Generating awareness of our field is the key to building a more diverse, representative pipeline of talent to ensure a more inclusive research and insights future. There is a need to target BIPOC students & young professionals in a way that allows them to see themselves in our industry before finalizing their career choices. WHAT To help close the gap of awareness and build a more robust diversity pipeline for the research & insights industry, IIC hosting an Interactive Lounge Series at this year's Quirk's NYC events. WHO The lounges will be open to all but specifically geared towards BIPOC students & young professionals aged 30 and under. This year we've secured a limited among of free tickets for young professionals and students seeking to attend any of the Quirks event in Chicago and NYC. Click here for more information. The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It's designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. FOR BIPOC RESEARCHERS 30 & UNDER If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirk's event in Chicago or NYC, contact us. FOR BIPOC STUDENTS For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution that would like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, contact us. Become a Sponsor Download our sponsorship package to learn more. Become a Sponsor Don't wait until it's too late! Sponsorships dollars are needed now to ensure we meet vendor deadlines!

The Talent Directory A TALENT DIRECTORY FOR BLACK & LATINX/HISPANIC RESEARCH & INSIGHTS PROFESSIONALS Insights in Color is partnering with Mimconnect to contribute to its growing Talent directory by ensuring that Black & Brown research professionals from across the industry are added to the list. Employers Job Seekers

Insights in Color, a community for multicultural market research & insights professionals rooted in intentional disruption. Get to know about us, see our pillars, meet our partners INSIGHTS IN COLOR A DIVERSITY INITIATIVE FOR THE MARKET RESEARCH INDUSTRY Offering resources and insights to ensure a more inclusive future. Founded by a researcher, for other researchers. ABOUT US | OUR PILLARS | WHAT DRIVES US We’re Changing the Research & Insights Industry from the inside out. Market researchers and insights professionals have arguably been the brains behind some of history’s most iconic innovations, ads & marketing campaigns. Despite this, many outside of our industry are not aware that we exist or the roles we play within the advertising & branding worlds. This truth is even more evident in communities of color. There is a tension that exists between our industry, which continues to fail at inclusive recruitment and retention strategies, and the increasingly diverse audiences & consumers whose stories we are tasked with telling. When researchers, analysts and data scientists don’t reflect the audiences they investigate, pivotal nuances and cultural connections become lost, deprioritized, misunderstood and/or misrepresented. This cannot continue to be the case. OUR PURPOSE We are working to increase diversity in our field The insights industry is perpetually behind the shifting consumer landscape. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers & insights professionals of color, and a need to create culturally representative teams with greater intention. IIC is hoping to be the catalyst to ignite some of this change. About Us ABOUT US WHO WE ARE A powerful collective of research practitioners who, in their spare time, serve as volunteers to create the necessary tools, resources and points of action to shift the industry from the inside out. Learn More WHAT WE’RE DOING: Challenging the outdated norms, standards and ways of working in the research and insights industry from the inside out to create a more equitable and inclusive environment built to support the unique needs of BIPOC research and insights professionals. See our Initiatives HOW WE’RE DOING IT We strive to create new tools and systems to help push our industry forward with the goal of building a more inclusive, diverse and representative field and ways of working, for research practitioners today and tomorrow. See our Pillars Our Pillars Pillars Anchor BUILDING COMMUNITY THROUGH RADICAL TRANSPARENCY A pillar dedicated to supporting current and future BIPOC market researchers by: Building a better, more connected functioning network & community of current, future and prospective BIPOC researchers and insights professionals Encouraging radical transparency from BIPOC researchers by empowering them to use their voice, and share their experiences Read More BRIDGING THE GAP BY DRIVING RELENTLESS AWARENESS A central IIC pillar, “Bridging the Gap” is rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. We are pursuing this pillar with three task forces: 1. Education 2. Data is Beautiful 3. Careers & Partnerships Read More INCITING ACTION THROUGH REVOLUTIONARY CHANGE A pillar implemented to disrupt and challenge antiquated practices & ways of working in the market research industry in order to provoke reflection and bring new solutions rooted in intentional inclusivity, anti-racism, equity & anti-bias. Read More

IIC Connect- Monthly Membership $ 350 350$ Every month Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods IIC Connect- Quarterly Membership $ 850 850$ Every 3 months Access to Freelancer Profiles Select 30% off with Code IntroSpecial_IIC23 Discount applies to first 2 billing periods 1 Job Post- 30 Days $ 175 175$ Every month One Role Posted for Thirty Days Select 1 Job Post - 45 Days $ 250 250$ Every 45 days One Job Role Posted for 45 Days Select

Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Bridging the Gap of Awareness By Driving Relentless Awareness Rooted in cultivating awareness, generating interest and increasing appeal to future generations of BIPOC researchers in order to successfully gain and also retain new entrants. Education | Data is Beautiful | Careers Education & Awareness Generated with the future of our category in mind with a long-term goal to create the right educational pipelines and support systems to address the gap of awareness between younger BIPOC generations and the market research & insights fields. Data is Beautiful Charged with demonstrating the importance & impact of BIPOC populations being the architects of their own stories, by highlighting the beautiful outputs & impactful narratives told by BIPOC market researchers & insights professionals. Careers & Partnerships Built to connect BIPOC researchers seeking networking, partnership and career opportunities and resources. This Pillar in Action January 3, 2022 IIC Releases its Data is Beautiful Website Learn More An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. September 30, 2021 In Good Company Learn More A Digital Career Fair by Mimconnect November 2, 2020 An New IIC Partnership Announcement Learn More Partnering with Eyes4Research to provide college students free access to research tools October 1, 2021 What's the Story Behind That Learn More An IIC Educational Series April 12, 2021 What's the Story Behind That? Learn More An IIC Educational Series October 21, 2020 New Freelancer Marketplace Learn More for BIPOC Research & Insights Professionals

A BIPOC Researcher Checklist Given the increased need for BIPOC researchers, Insights in Color wanted to provide a way to empower prospects, candidates and job seekers with a list of factors to consider when navigating new job opportunities. This list is meant to: 1. Establish a foundational set of factors for BIPOC research and insights professionals to consider when seeking or transferring to a new role. 2. Provide a comprehensive way for researchers of color to examine how the outward facing statements made by a company may or may not match their actions or efforts especially when it comes to diversity and inclusion. 3. Arm BIPOC researchers with the right consideration tools to make better, well-informed judgement calls on the companies & departments seeking our unique talents and expertise. It was created for: CANDIDATES SEEKING NEW ROLES This list is meant to empower you to ask the right questions during the interview process or to at least be on the look-out for specific cues and codes on how welcoming/ inclusive your experience will be should you be asked to join a company or research request. RESEARCHERS EXPANDING INTO DE+I FUNCTIONS This list is meant to encourage you to properly vet & examine the origins of the need and to guage your current company’s vision and commitment to the space, and the extent to which your efforts will be successful. Free Download

A Job Board for Market Research & Insights Professionals How It Works 1. Purchase a 30 or 45 day Job Post Package 2. Fill out a Submission Form 3. Repeat As Often As Needed Each Purchase Represents One Job Post. For Multiple Job Posts, Purchase Additional Subscriptions Per Post. No plans available Once there are plans available for purchase, you’ll see them here. Post Another Role

IIC Researcher Gallery Wall THE FIRST EVER PHOTO GALLERY OF MARKET RESEARCHERS OF COLOR Insights in Color is bringing researchers of color into one place to build a new kind of virtual researcher community online. This gallery is meant to create visibility for researchers of color, push the envelope on re-imagining what a researcher looks like and serve as a platform where BIPOC research practitioners can find each other and build a one-of--a-kind connected network. If you are a research or insights practitioner of color, we'd love to add you to our gallery! How to join the Gallery Wall Fill out the form below Submit a picture your grandmother would be proud of. Wait 1-2 weeks to find your picture in our gallery Criteria: The image you select should be of you doing fun, everyday, non-research things. No professional head-shots please- we take people as they are here. Selfies encouraged. Be your most authentic self. All submissions are final and can not be revised. Join the Gallery First Name Email Last Name Job Title [optional] Please provide ONE link that you'd like your image to connect prospective viewers to. This can be a link to your Linkedin page, your personal website or portfolio. [links will not be able to be changed once submitted] INCLUDE HTTP:// Link Practice Area (no more than 2) * Required Qualitative Quantitative Qual & Quant UX Research Semiotics Brand Insights & Strategy Digital Insights & Strategy Multicultural Insights & Strategy Social Listening Insights Wizard (Essentially you do a bit of everything) Consumer Insights Data Analytics Other: Other Are you a freelancer or independent consultant? Would you like your information to be added to a networking spreadsheet featuring other minorities in research which will be distributed to everyone who signs up for IIC? Please upload a HI-RES picture of yourself. No corporate head shots please! We want to see you in your best, most fun, most fly, most authentic self! A picture that would put a smile on your grandmother's face. [please note, images will only be uploaded once, so make sure these are the pictures you really want others to see] Fun Picture Submission Upload File Upload supported file (Max 15MB) TERMS & CONDITIONS By submitting your information and image for the IIC platform, you agree to allow Insights in Color to use your likeness and information provided (first name, last name, title, research practice area, respective link & picture) on the IIC website for any content referring to "researchers gallery page" or networking documents to be released afterwards, unless otherwise noted, without any further permission from, or payment or attribution to you. Furthermore, by submitting information to this platform, you attest that you are at least 18 years old, a market researcher of color (Black, African American, Hispanic/Latinx, Asian, Biracial etc.), and that you own and control all rights to the images and information you've provided. For questions about the use of your information please email info@insightsincolor.com . * I accept all above stated terms & conditions Subscribe me to IIC Updates (optional) Submit Welcome to the Community! Check back in 1-2 weeks to find yourself in the gallery!

e26c93f3-aa2a-4264-88f7-c8b3215ce6d1 IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

369dfb11-fb2a-4f35-bf4e-72bff5719562 Zappi Virtual Insights Summit Thursday, April 22, 2021 A Conversation with Insights in Color and Colour of Research on Diversity in Research Learn More Join us on April 22nd at 12:50pm in an engaging conversation on inclusivity in research with IIC Board member Kalil Vicioso , and Melissa G. , Colour Of Research (CORe) Co-Founder and Director. For every registration Zappi will be donating $2 to IIC and CORe so make sure to Make your registration count (and double your impact by spreading the word!!! ) PANELISTS: KALIL VICIOSO | BOARD MEMBER, INSIGHTS IN COLOR MELISSA G. | CO-FOUNDER COLOUR OF RESEARCH Back to Full Menu

da8264f1-5115-445c-ab80-f3d988d988a2 Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights Thursday, March 4, 2021 Sponsored by InnovateMR Learn More In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes. MODERATOR: IIC BOARD MEMBER MARIO CARRASCO | THINKNOW PANELISTS: WHITNEY DUNLAP-FOWLER | FOUNDER, INSIGHTS IN COLOR SOLOMON BENNETT | TARGET LATOYA CHRISTIAN | GROUPM LISA WILDING-BROWN | INNOVATE MR SPONSORED BY INNOVATEMR Back to Full Menu