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Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

Join the Community For all researchers & insights professionals, brands and agencies wishing to stay in touch with IIC Join IIC First Name Email Last Name Website (optional) Company Title Describe your Organization * Required Academia Agency BIPOC Owned Agency Brand Ops Freelancer/ Independent Researcher Other How do you identify? * Required Asian/Asian American Black Afro Caribbean/ African American East Asian Filipino Hispanic American / Latinx Middle Eastern Native American or Alaskan Native Pacific Islander South Asian/Indian White/Caucasian American Other/ prefer to self identify Prefer not to identify How do you identify? * Required Female Male Non Gender Conforming- including nonbinary gender fluid transgender or other Prefer to self identify Prefer not to identify If Prefering to Self Identify I want to subscribe to the newsletter. Submit Welcome to the Community!

8cae2c46-74e0-4c6f-98c1-64d87a5f6988 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! Wednesday, July 20, 2022 A fun, interactive lounge session highlighting the need for diversity in our Field Learn More Thanks to our partnership with Quirks Media, we have secured free tickets for young BIPOC research professionals aged 30 and under and college students to attend the Quirks Event in NYC and Chicago. We hope that by doing so, we can create the opportunities for new researcher in our field. FOR BIPOC RESEARCHERS 30 & UNDER – WE HAVE UP TO 20 TICKETS FOR YOU (in each city)! If you are a multicultural researcher under the age of 30, or if you know of any who would like to attend the Quirks event in Chicago or NYC, get in touch with IIC’s Opportunity team for details. FOR BIPOC STUDENTS – WE HAVE UP TO 30 TICKETS FOR YOU (in each city)! For college students, we have secured a special timeslot for your attendance from 10am-2pm on day one, which includes lunch and fun interactive activities to meet some of the industry’s most well-known research companies. If you are an educational institution who like for some of your multicultural research/ marketing/ humanities students to experience a research conference event with other students, get in touch with IIC’s Opportunity team for more details. For other members of the industry- We will see you at the Quirks Event in NYC! Click here to be a sponsor for our interactive lounge ! Back to Full Menu

Giving clients the tools to immediately request freelance market researchers for their projects at the click of a button. Request A Freelancer What it's For: Brands and agencies seeking freelance, temporary, contract or contract hires. This includes independent agency owners. Up "The candidates we've seen from Insights in Color are consistently relevant, qualified and successful. Whereas other sites require a great deal of sorting through irrelevant applications, Insights in Color has helped us get the support we need quickly and effectively." - IIC Client How it Works: Fill out the form below. Submit payment ($150). Wait for Replies. Freelancers will be sent a one-time email blast of your request details. Once your submission is entered it can not be edited again. Up Our Researchers: Freelancers are members of the IIC community who have identified themselves as independent contractors or who are founders of their own research firms. Click here to join the growing IIC freelancer community. Diversity 78% Women Years as a market Researcher Years as a Freelancer The Details. At the point of payment, your request and exact details entered below will be emailed to freelancers in our database. Once your request is submitted and paid for, you will not be able to edit it. Freelancers who qualify will reach out to you directly. The contact person indicated for this work below will be emailed a copy of the request. Your request will not be posted on our job board- that is for full-time roles only. Need another freelancer for a different request? That will count as a new request. You will have to enter that information below and submit payment. Request a Freelancer Company Name Company Website Need to Fill The Roll Start Date * required Research Market Project Length What kind of resource do you need? * Individual/Independent Contractor BIPOC Owned Agency Level of Expertise Required * Junior Level ( <3 years) Mid Level (3- 6 years) Senior Level (6+ years) Not Sure Description of the Role/Need Any Specific Qualifications/Specialties Required? Research Experience Required * Required Qualitative Project Management Qualitative Moderation / Facilitation Qualitative Analysis Quantitative Project Management Quantitative Analysis Data Analytics UX Research Design Research Innovation Research Brand Strategy Cultural Insights Semiotics Multicultural Insights & Strategy DE&I Work Other Main Point of Contact Email Billing Contact Billing Email Budget (optional) Submit Request Resercher Form Anchor

Employer Accountability Pledge Everything we do is rooted in intentional disruption - we believe the system is broken, and that there is a need to change the industry from the inside out. Your role within your organization can be a key driver in helping us change the industry for the better. I've Already Signed This As leaders and/or hiring managers, your input and guidance are critical in ensuring that diversity & inclusion remain integral to how the research and insights industry operates. In order for research to truly impact the lives of consumers, there is a need for it to be representative in nature. The effort to achieve representative and impactful outputs starts with you. The only way to foster equality in representation is to ensure a diverse pipeline of talent and a way to support that talent with an inclusive workplace culture built with the needs of bipoc talent in mind. This pledge is the first step of many to ensure the right kind of change is seen in our industry. 1. MAKE A COMMITMENT TO CHANGE Insights in Color is providing access to diverse research and insights talent. In exchange, we are asking that companies accessing this space to be aligned with IIC’s call to action: 2. CALL TO ACTION Insights in Color is asking organizations wishing to align themselves with our initiative to join our mission of disrupting the status quo regarding recruiting, hiring and retaining diverse talent in the research and insights field. IIC does not believe in “participation awards” when it comes to implementing real change around diversity and inclusion. By committing to this pledge, we hope that it will serve as a catalyst for you to continue the conversation around diversity and inclusion within the research and insights space at the highest levels of your organization. The IIC Employer Accountability Pledge We pledge to check our biases and assumptions at the door, question what we think we know, and leave room, space and grace to admit that there are things that we may not fully understand. We understand that until we do this, and step away from, and outside of our “normative ways of thinking” that the market research system and our hiring and retention processes will remain broken and ill-equipped to welcome and create space for future BIPOC researchers in our industry. We pledge to do the work that is necessary to continue making our work environments safe spaces to have the necessary, complex, and sometimes difficult, conversations about diversity and inclusion. We will commit to creating a work environment that has the necessary tools, resources, education and mentorship parameters needed to keep BIPOC researchers fully supported and engaged in this space for the long term. We pledge to keep the pipeline of diverse candidates for our organization full and ongoing at all levels, with the right measurement tools to monitor progress and success in these spaces. We recognize that creating truly inclusive environments requires on-going work, substantial budget, and resources to sustain them and how they evolve overtime. Because of this we will commit to ensuring that these areas are always considered and highly prioritized within our organization. We will continue to rethink our traditional ways of working by finding inspiration from other brands and companies seeking to do the same, and then augmenting those outputs in a better, fresher, more provocative way that truly incites change and action within our industry. Company Name Email I PLEDGE TO USE MY POSITION IN MY COMPANY AS ONE THAT INCITES CHANGE AND IS COMMITTED TO DISRUPTING THE STATUS QUO WHEN IT COMES TO HOW WE RECRUIT, HIRE AND RETAIN BIPOC TALENT IN THE RESEARCH AND INSIGHTS INDUSTRY I AGREE TO BE HELD ACCOUNTABLE FOR MY ACTIONS AND/OR THE ACTIONS OF MY COMPANY BY SHOWING PROOF OF OUR EFFORTS TO UPHOLD, SUPPORT AND CONTRIBUTE TO NEW AND MEANINGFULLY IMPACTFUL DIVERSITY & INCLUSION TACTICS THAT POSITIVELY IMPACT AND CHANGE IN OUR INDUSTRY First Name Last Name Your Signature Clear Submit

117b8a1b-89d7-4ffe-b0fc-6dff437f73c2 Market Research & Insight Excellence Awards Tuesday, November 9, 2021 By Quirk's Media Learn More Quirk’s Media, an official IIC partner, is hosting its annual Marketing Research and Insight Excellence Awards which shine a spotlight on the researchers, suppliers and products & services that are adding value and impact to our field. As IIC strives to ensure the efforts of BIPOC researchers are seen & heard, we want to encourage the research community to submit nominations of worthy colleagues, projects and teams that are representative and diverse in nature. Nominate a friend, colleague, client, employee, business or even employer who deserves to be celebrated. Self-nominations are also accepted! IIC will be joining Quirk’s Media as a judge on entry submissions. APRIL 30 – EARLY-BIRD DEADLINE MAY 1 THROUGH JULY 23 – STANDARD ENTRY PRICING PERIOD JULY 24 THROUGH JULY 30 – LATE ENTRY PRICING PERIOD JULY 30 – NOMINATION PORTAL CLOSES! SEPTEMBER – FINALISTS ANNOUNCED NOVEMBER – WINNERS ANNOUNCED Back to Full Menu

More Diversity & Inclusion Initiatives are Needed Your projects are in danger of researching consumers and producing insights through a restrictive lens that does not allow for diverse narratives to exist beyond mainstream expectations. There is still work to be done to ensure your research is inclusive to all audiences and accounts for your own teams’ cultural biases. Without additional diversity considerations, your project will not yield accurate results. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Diversity training may be needed to help ensure your approaches and outputs are as inclusive and as diverse as they can be. There may be a need to increase diversity within your organization, your research team or your client's team. Hiring diverse talent may take a while but using outside resources & experts could potentially solve some of the issues you may be running into or, that you may not be aware of. Reexamine your screeners, surveys and overall research approach to ensure your project is setup to capture the full breadth of diverse responses from your consumers. Ensure & insist that diversity is included in all touchpoints of your projects as much as possible, including the teams who will receive your outputs. Ensure that diverse talent is present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 01 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 02 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

A subscription service for clients seeking access to Market Researchers for freelance projects. Thank you for your interest in joining IIC's Freelancer Database. At This Time Your Experience Does Not Qualify you for this Service. Go Back Home

e992827d-2604-4dc5-96ac-8f66b007d5e3 The Multicultural Researcher Gap Friday, October 1, 2021 Making the Research Industry More Appealing to the Research Generation of Tomorrow Learn More The Quirk’s Event, Chicago A panel discussion guided by IIC’s Amanda White who speaks with with Jorge Martinez-Bonilla from C+R Research and Yvonne Green from C Space on making our field more appealing to the multicultural generation of tomorrow. Members of IIC received a 20% discount to attend. For future discounts be sure to join the IIC community. Back to Full Menu

Researcher Application Process How The Platform Works: Clients Submit A Research Request Clients seeking diverse inputs to their research process (the approach, screeners, surveys, stimuli etc.) submit a research request via the IIC Forward Portal. Research requests fall into 3 categories: Simple (1-5 pgs), Intermediate (6-15 pgs) and Advanced (16-25 pgs). Special Requests for 50 to 100 pages can also be made. Freelancer pay is determined by the size of the request. Click Here to see payout rates. Freelancers Answer the Call IIC Forward Researchers are instantly notified of the request and must log-in to the portal to indicate if they are available to take it. Researchers then download the documents, review them, ask clarifying questions and upload them back into the portal with notes in 24-72hrs. All requests come with an optional 30 minute call with the client that researchers must also be available for either before or after the request is submitted. Once complete, payment is released. Sign Up To Join IIC Forward is the only Marketplace service that requires additional steps to be completed before freelancers can be fully confirmed (15-20min process in total). If you have already filled out the Eligibility form, skip to step 2. For more information, refer to the Researcher FAQs. Step 1: Freelancer Eligibility Form All freelance market researchers must fill out the Freelancer Eligibility Forms to be considered for any services provided in our freelancer marketplace. (3-5mins) Take me to the Form Step 2: Assessment To determine your eligibility you will be required to do a quick baseline assessment of your skillset (below). (3-5 mins) As a reminder, th e purpose of the assessment is to understand how you might review documents from clients seeking oversite and inputs on the best ways to think about inclusive research. This may mean reviewing and commenting on identity labels, research categories, topic matters, socioeconomic considerations and more. Download Assessment Step 3: Create a Profile Register for the IIC Forward Portal and submit your resume and assessment document (3-5mins). Wait to hear back from IIC Staff to see if you qualify. Register Because this requires a separate system, you will have to answer some familiar questions. Save this portal page in your bookmarks! Researcher FAQs How soon am I expected to respond to new requests? If you’re available, as soon as possible. Most requests have a 24hr – 72hr return window depending on the size of the document. How long do requests typically take to complete. The more you do, the faster you'll get, but in general they should take no more than 1-4 hours of your time, depending on the size of the request. Most take 1 hour or less. We built this platform as a way to help you make extra money while doing larger projects. That said we do not intend for these requests to take up a majority of your time. How do I know if I’m verified? You will be able to have access to your full profile and see your personal information. How soon do I get paid once the work is submitted? We are aiming to release payments in batches to all researchers- twice a month How much are the researchers paid? Researchers receive 80-90% of the fees paid by customers. The remainder covers fees to keep portal functional and operating. The total you are paid depends on how many requests you respond to. To see our payout rates, click here . Can clients contact me outside of the portal? Having contact with clients outside the IIC portal or outside of the initial research request is against IIC Forwards platform rules. What if I need to speak with the client? Clients and IIC Freelancers have the ability to communicate with one another in the portal. Additionally, clients are granted the option to have a 30minute briefing/ debriefing call with all researchers who respond to their requests. If necessary any additional needs can be addressed on those calls. What if there’s something I don’t know or that I’m not sure of when it comes to what’s submitted? Be honest with your client and let them know that, or, if you prefer, send a note to IIC Forward’s email address and we will do out best to help. For most requests there will often be at least 1 additional researcher submitting answers as well. Why would more than one researcher be needed? Diversity and Inclusivity can be a moving target and can feel different to different people. It’s always best to get multiple opinions and perspectives on anything dealing with inclusion to make sure you get it right. Who are the BIPOC researchers reviewing customer requests? Other Freelancers and contract researchers who are vetted through IIC’s onboarding process. What types of clients will be using this tool? Brands and agencies with research departments and insights specialists that may not have access to diverse researchers on their teams. _______ What should I expect after recieving a research request? An email will be sent to you immediately. Researchers who are available to work on the requests must indicate in the system that they are taking it. Otherwise the request will remain open for other researchers to take it. You will then be expected to review the details of the request, download all documents and add notes to them as needed before uploading them back into the portal. Unless clients message you for further details the request will be considered complete. What kind of documents can clients submit? Anything associated with the research process: screeners, proposals, reports, discussion guides, surveys, stimulus and more. Can clients choose the researcher(s) that review their requests? No. However, all clients can input the parameters of the type of researchers and skillset they think would suit their project needs best based on experience, subject matter expertise, gender, ethnicity and other indicators. What about confidentiality? Along with IIC’s onboarding and vetting process, all researchers must sign IIC’s confidentiality and terms & conditions agreements before being considered for hire. In addition to that, all clients have the option of uploading their own confidentiality agreements into the portal. Researchers can not begin working on any requests until all agreements are submitted. How long is client information kept in the system? All research request documents will be deleted after 30 days from the date of completion. What is expected of me for the consulting option? We have two consulting options. For the 1hr consulting call, that should usually come after you submit the document(s) back to the client and will be utilized any time the client wants to speak with you about your responses- typically a day or two after you submit the information. The second consulting option is a month long engagement and consists of no more than 4 touchpoints with the client (up to 5hrs of your time within a 30 calendar day period). Within this period you can expect up to 4 phone sessions and to potentially be sent 1-3 documents to review. Researcher FAQs