IIC in Action An Active Account of all IIC Events & Initiatives June 28, 2022 MRMW VIRTUAL SUMMIT 2022 July 6th & 7th - 25+ Top Level Speakers | Case Studies from 20+ Industries | 1000+ Attendees Read More June 16, 2022 IIC & Friend Photo Gallery Have a peak at our first event of the year! Read More May 27, 2022 IIC & Friend NYC Event An intimate event for multicultural research professionals and the allies & groups that support them. Read More May 12, 2022 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Read More April 13, 2022 Easy Solves, The Wrong Approach To D&I In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Read More March 2, 2022 IIC at The Quirks Event NYC + Free Tickets for BIPOC Professionals & College Students! A fun, interactive lounge session highlighting the need for diversity in our Field Read More March 1, 2022 IIC at Samplecon This year, IIC’s first ever interactive lounge will debut at Samplecon, where we hope to have an opportunity to meet more members of IIC’s community and generate awareness on the diversity needs of our industry. Read More February 8, 2022 Qual360 North America 2022 EMPOWERING INSIGHTS THROUGH EMOTIONS Read More February 7, 2022 IICs New 2022 Initiatives Bringing the IIC community to life by coming to where you are Read More January 3, 2022 IIC Releases its Data is Beautiful Website An initiative aimed at reframing insights stories in ways that are appealing to younger generations of research & insights professionals. Read More October 13, 2021 Where are all the Men? A conversation with men in the MRX space about the importance of BIPOC men in the research and insights space, sponsored by Suzy. Read More October 1, 2021 What's the Story Behind That An IIC Educational Series Read More Load More

Diversity Sense Check In an effort to accelerate the change we want to see and disrupt outdated market research practices, the insights in color team has developed a research methods sense -check tool for marketers and researchers who might be lacking the necessary diversity on their teams to ensure their projects are always constructed with the new, diverse & highly nuanced mainstream audience in mind. The IIC Diversity Sense Check Tool is meant to be a first step of many. This tool was created to help push research and insights experts to ask the very real and necessary questions that aren’t always top of mind during the ideation and planning processes. This sense-check exercise is meant to be used for any and all research projects that involve consumers - not just those focusing on multicultural audiences & insights. Take the Survey 1 2 3 1 1/3 DSC Survey Link Diversity Sense Check Survey We hope to begin the process of empowering marketers, researchers and insights professionals with the ability to interrogate the make up of their internal teams and client teams as well as their research approaches, methodologies, tools, and sample plans in order to more clearly identify what is unknown and what has not yet been considered in the context of data and consumer insights. Once sense-check measures like the IIC Diversity Tool become automatically ingrained into our way of working, brands and agencies will be able to better address the types of internal resources, and shifts to hiring approaches they’ll need to implement and consider to ensure truly representative consumer insights and stories.

72bc902f-343e-41ef-967a-f1ece7052f48 MRMW NORTH AMERICA 2022 | INSPIRATION. INNOVATION. INSIGHTS. Wednesday, June 15, 2022 Thanks to our continued, on-going partnership with Qual360 NA and MRMW NA, IIC members interested in attending the upcoming June event in Atlanta will be able to do so at a discounted rate! Learn More MRMW 2022 will be back in Atlanta on June 15&16, 2022! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Join us today! https://www.youtube.com/watch?v=0lKQ1Nj3j24 Back to Full Menu

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

e26c93f3-aa2a-4264-88f7-c8b3215ce6d1 IICs New 2022 Initiatives Saturday, January 1, 2022 Bringing the IIC community to life by coming to where you are Learn More We're excited to announce our new 2022 initiatives! This year, our #1 priority is building community by coming where you are. This is how we're doing it. 👇🏽 IIC & FRIENDS TOUR - We're going on the road in 2022 and meeting you for happy hour! This tour kicks off June 2022 and we won't be alone as we have surprise guests like Mimconnect , ThinkNow and AdThrill Inc. coming with us along the way. IIC INTERACTIVE LOUNGES - This year you can catch us at SampleCon in May and Quirk's Media NYC in July where we will be bringing you something truly unique, fun and special- our first ever interactive lounge. Not only will we be there to meet everyone but we are working to ensure BIPOC students & young professionals are able to attend for free. CONNECTED MENTORS SERIES - Coming this fall, a new way to create meaningful mentorships in the digital space. Watch our site for more details! Learn more about all of these opportunities here . ----- We're also continuing many of the popular initiatives from last year: ➡️ IIC Job Board ➡️ Hire a Freelance Researcher ➡️ What's the Story Behind That? ➡️ Data is Beautiful Back to Full Menu

This is placeholder text. To change this content, double-click on the element and click Change Content. < Back This is a Title 01 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

RISING DIVERSITY STAR You seem to be somewhat of a rising diversity star! Because race and identity are always evolving, we thought we'd put together some universal truths and things to consider as you continue on your path to more inclusive research practices and outputs. NEW! Download IIC’s Standards for Inclusive Research! UNIVERSAL TRUTHS CHECK YOUR BIASES & ASSUMPTIONS AT THE DOOR There will always be things that you won't know, or won’t know to ask yourself. Ensuring that your team is diverse will ultimately help to solve for these blind spots. Never assume that respondents will voluntarily (or honestly) reveal all of the tensions that exist within the intersectional parts of their identities. Always ensure the right probes and researcher dynamics are in place to promote information sharing in a way that fits the diverse needs of your respondents. Never assume that a person of color is as affected, or as impacted by racial trauma as other BIPOC consumers (this includes the BIPOC researchers on your team/client team). Race and identity are complex. The dynamics of American racial tensions are not the dynamics as BIPOCs in other countries. The experiences of minorities and minority immigrants should never be generalized or categorized as the same. CONTEXT, CONTEXT, CONTEXT Given the diversity of the new mainstream, no research can be done without integrating cultural context into the process. Without this, your outputs will struggle to maintain relevancy and will miss opportunities for richer, more nuanced storytelling. Always ask yourself, "why is this the case?" and find the historical data, context or BIPOC subject matter expert to back up and support your insights. TELL THE STORY CORRECTLY Always interrogate your story tellers. Research is often commissioned based on vendor-client relationships, and not on capability. If your research supplier or research team is not diverse enough to support or guide your projects, seek outside BIPOC resources, teams and/or experts to play lead roles in your work - from commission to completion. Interrogate your storytelling methods. Utilizing old frameworks and outputs to tell complex, multilayered consumer stories will often fall flat with audiences who may not be able to see the bigger picture. Along with utilizing more BIPOC researchers, creative & dynamic storytelling techniques are encouraged. THINGS TO CONSIDER Continue to ensure that diverse voices & perspectives are present to tell the story of the consumers in your research, especially if your work has a multicultural focus. Researching the new mainstream can be expensive, and when budgets get cut, so do opportunities for unique consumer stories & outputs. Make sure to push for, and insist on budgets that can guarantee the necessary over recruitment and readable base sizes to yield relevant solutions and truly accurate recommendations. If your project is not focused on multicultural consumers, continue to interrogate your findings to see if there are any nuanced stories that may stand out on their own based on consumers' identity (race, ethnicity, cultural background, life experiences, disability, acculturation, sexual or gender identity), a part from the mainstream findings and then investigate those stories. ADDITIONAL RESOURCES CULTURAL RELEVANCE IN MARKETING NOW MORE IMPORTANT THAN EVER NON-INCLUSIVE AD TESTING: REAL CULPRIT BEHIND TONE-DEAF ADS DO YOUR RESEARCH BEFORE SUPPORTING A CAUSE THOUGHT LEADERSHIP FROM TOUCH OF WHIT CREATIVE INTERESTED IN A RESEARCH CONSULTATION? EXPLORE IIC FORWARD Up

66651480-40de-4035-9839-77aad3559580 Easy Solves, The Wrong Approach To D&I Wednesday, April 13, 2022 In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity. Learn More People want easy solves. It’s not uncommon for companies and brands to retain the services of an expert in multicultural marketing or diversity and inclusion to be told what to do rather than coming to the table with what they want to do. You have to set the intention. While you may not know how to get there, doing the soul searching needed to uncover the vulnerabilities within your organization is a step in the right direction toward developing a more inclusive culture that impacts how you work, how you hire, and how you market. Ironically, marketers turn to market research to give them insight into specific audiences. But the challenge within the research industry is its lack of diversity, and it can have a real impact on results. When there is a lack of representation when developing sample frames, for example, the questionnaires lack objectivity. And when you only pull in researchers of color when you want to run a multicultural campaign, your general market campaigns lack that perspective. Researchers of color are first and foremost researchers and should be considered team members, not just leads on special projects or multicultural checkpoints. The industry needs more people of color to fill the vacancies on these teams. Essential to attracting diverse talent is an inclusive recruiting strategy. Awareness of market research careers should be raised on the campuses of historically Black colleges and universities (HBCUs) and jobs posted on inclusive job boards like Mimconnect . When candidates are hired, they must see themselves growing at the company. If there isn’t representation at the top in key leadership positions, it sends the wrong message. In this episode of The New Mainstream podcast, Whitney Dunlap Fowler , founder, A Touch of Whit and Insights In Color and Shazia Ginai , CEO, Neuro-Insight and board chair, Colour of Research (CORe) , share their experiences in the market research industry, and how intentionality is key to driving diversity. Back to Full Menu

A community for multicultural market research & insights professionals rooted in intentional disruption A DIVERSITY INITIATIVE FOR MULTICULTURAL INSIGHTS & RESEARCH PROFESSIONALS Contact Us Insights in Color IIC Initiatives About IIC

A subscription service for clients seeking access to Market Researchers for freelance projects. IIC CONNECT SURVEY FORM Thank you for filling out the IIC Connect Survey Form. You have successfully signed up for IIC Bolt & IIC Connect. Nothing else is required of you at this time. You will receive a confirmation in your inbox from Opportunities@iicinsightsincolor.com . To finish signing up for IIC Forward follow this link.

A Job Board for Market Research & Insights Professionals How It Works 1. Purchase a 30 or 45 day Job Post Package 2. Fill out a Submission Form 3. Repeat As Often As Needed Each Purchase Represents One Job Post. For Multiple Job Posts, Purchase Additional Subscriptions Per Post. No plans available Once there are plans available for purchase, you’ll see them here. Post Another Role

Falling into Insights- How to Break into the Market Research and Insights field. Insights in Color Presents: Falling into Insights A conversation about breaking into the MRX field. A Mimconnect, In Good Company Virtual Career Fair Initiative Click Here to Learn More About Market Research and How You Can Find a Career in This Space In partnership with Mimconnect's In Good Company Virtual Conference & Career Fair IIC Presents: FALLING INTO INSIGHTS: February 21, 2023 WHAT IS IT? A conversation with dynamic research & insights professionals on getting started in the market research and insights field. WHO’S IT FOR: Everyone! HOW LONG IS IT? 45 minutes WHO WILL BE SPEAKING? A dynamic panel of speakers from Meta, Spotify, ESPN, Accenture and Target. Learn more about our panel below. RSVP SPEAKERS A panel moderated by IIC's Founder, Whitney Dunlap-Fowler with speakers from ESPN, META, Target, Accenture and Target! MODERATOR WHITNEY DUNLAP - FOWLER Owner, Touch of Whit Creative Founder, Insights in Color Whitney Dunlap-Fowler is a seasoned semiotician and brand strategist specializing in helping clients build culturally intelligent brands. With more than 12 years of brand building expertise, she equips clients with the cultural strategy and foresight tools needed to insure their insights today will positively impact their bottom line beyond tomorrow. Before becoming an independent strategist, Whitney held roles at Kantar Added Value and Kelton Global and obtained her Masters in Media Culture and Communications at NYU. Today, she continues to work with clients across a wide variety of categories including Sephora, Meta, Target, ESPN, Oribe and more while overseeing Insights in Color, a diversity initiative for multicultural market research and insights professionals rooted in disruption, which she founded in 2020. EDWIN ROMAN Senior Director, Brand Strategy and Content Insights, ESPN Edwin Roman, who joined ESPN in 2004, is a Senior Director of Brand Strategy and Content Insights within the Marketing and Social Media department. In this role, Mr. Roman helps internal clients understand the brand and content landscape as it relates to the ESPN consumer -- ultimately serving as the “voice of the fan”. He is tasked with presenting these clients with strategic and tactical insights based on innovative proprietary and syndicated research solutions. He also serves as part of ESPN’s Inclusive Content Committee, is the People Chair for the SOMOS ESPN employee resource group and was part of the inaugural class of the ESPN M.O.R.E. mentorship program. Prior to joining ESPN, Mr. Roman conducted consumer trends research for RoperStarch, where he was responsible for analyzing and communicating macro level trends and category specific insights across a broad range of industries. Mr. Roman holds a Master of Arts degree in Industrial/Organizational Psychology from Hofstra University and a Bachelor of Arts degree in Psychology from the University at Stony Brook. He currently resides in New York City with his wife and daughter. KATHY DINI JAMES Consumer Insights Executive Meta Kathy Dini James is a consumer insights executive currently leading inclusion strategy insights at Meta. Formerly a brand planner, she has developed communications and new product strategies for products and services including hotels, fragrances, pasta sauces and dinners, natural personal care, and developed multi-cultural strategies for spirits and personal writing brands. Prior to Meta she led brand communications insights at Verizon’s wireless division, and worked at Time Inc. (now Meredith) leading brand, content and live event insights at Essence Magazine and People brands. She’s a big believer that what’s is good for people is good for business, and is deeply obsessed with what people want, why they do what they do, and how truly people-centric experiences and brands can move people and do good in the world. Kathy is a recent resident of Oakland, CA from downtown Jersey City by way of Brooklyn, USA. She was born in Toronto, Canada to parents from the twin-island of Antigua and Barbuda in the West Indies. JEFFREY G. SCOTT, PH.D. Director of Product Insights for Food & Bev Target Jeffrey G. Scott, Ph.D. is the Director of Product Insights for Food & Beverage at Target in Minneapolis, MN. Jeffrey has been working in Sensory & Consumer Sciences for 15+ years (spanning across CPG, Vendor/Agency, and Retail), designing customized research plans/strategies to effectively deliver key insights to the business and executive teams. At Target, Jeffrey leads a talented team of researchers that focus on qualitative and quantitative research. Her team strategically partners with product development and other key areas of the business to develop, improve, and launch high quality brands and products/packages that consumers will love! When she is not working, Jeffrey enjoys spending time with her husband and 3 children by cross-country skiing, hiking, dancing/singing, and much more! REGGIE ROMAIN, M.A. Talent Research Associate Manager Accenture Research Reggie Romain, M.A., is a Talent Research Associate Manager with Accenture Research where he helps lead and contributes to thought leadership research to support the work of Accenture’s Talent & Organization/Human Potential practice. He has a M.A. in Industrial Organizational Psychology with a concentration in Organizational Behavior from CUNY Brooklyn College — where he studied team dynamics and processes. In his current role, Reggie focuses on ways to build inclusive and equitable experiences in the workplace so that individuals can reach their human potential, as well as how to best enable employees to acquire skills necessary for the future of work.” ALEXANDRA HORNSBY Insights Manager Spotify Currently an Insights Manager at Spotify, Alex leads a team focused on user growth. Bringing over ten years of experience in insights and strategy, Alex has previously consulted for a range of brands including Snapchat, Apple, L’Oreal and Nike. Her projects have taken her to over 20 countries carrying out fieldwork, with a particular skew towards understanding the needs of users in the Global South. Alongside working with corporate clients, Alex has further consulted for a number of Foundations and nonprofits. Click Here to Learn More About Market Research and How You Can Find a Career in This Space RSVP